13 Ways Advertisers Lie To You. #8 Will Blow Your Mind!

Marketing

Did you actually click on that? What's wrong with you? What have you ever learned from clickbait? But now that I've caught you, here are some books that might actually show you how marketers trick your brain into wanting all the things they have for sale. Nothing screams good marketing like classic American flimflam. John R. […]

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Bad Writing Is Fine Art

Bad Writing Is Fine Art

Maybe your idea of a good time is to get together with friends and watch Tommy Wiseau's magnificently awful The Room. Or maybe you like to play a party game where everyone takes turns reading The Eye of Argon. You'll be happy to know that the celebration of unfortunate art and literature has a proud history. Even C.S. Lewis and J.R.R. […]

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Oddities and Curios

Oddities and Curios

Every now and then, to satisfy your morbid curiosity, it does you good to search out the abnormalities which make the world such a fascinating bundle of matter, mind and soul. From museums filled with various deformities to strange tourist destinations spread across the country, there are plenty of ways to witness general weirdness. Dr. Mütter's Marvels is the biography of […]

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I Like the Moon

I Like the Moon

Sometimes, when you look up at the sky, mostly at night, or maybe during the day, there's this big glowing ball that doesn't blind you when you look at it like the sun does. It's got some dark spots on it, and it's kinda creepy and cool. I've heard that some people even went there, and […]

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Look at All the Colors

Look at All the Colors

If you're the kind of person who can see in color -- and I deeply apologize to those who can't -- it's an easy thing to take for granted, but it doesn't take much research to see how the subtlest changes in hue can change a person's worldview. Drunk Tank Pink isn't all about color, but […]

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What Were They Thinking?

What Were They Thinking

People are weird. We're such a strange combination of messy biology and competing motivations, sometimes we erupt into acts so odd it takes deep research to figure out what the heck we were thinking in the first place. The research, though, makes for good reading. In 1997 in British Columbia, a former logger cut down a […]

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Lost Worlds

Lost Worlds

It's hard to keep track of the places lost to history. They've been wiped off the face of the Earth, absorbed into larger nations, ground down into nothing or sometimes just invented by our collective imagination. The struggle to preserve these worlds in our memory makes for compelling literature. Famed explorer Percy Fawcett disappeared into the Amazon in […]

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Things to Keep You from Sleeping

Things to Keep You From Sleeping

I need to stop reading. Like a morbid goth, I gravitate to books about all the things that can hurt me, and once I've frightened myself enough, I can't sleep, I close the shades, and then I refuse to go outside. Then I have nothing to do but read more books to terrify me. I try to […]

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Call It Like You See It

Call It Like You See It

I'm a big fan of honesty, even if I don't like what's being said. When it comes to history, journalism or politics, I come back again and again to books by people who try to be fair but never pull their punches. The histories of Ammianus Marcellinus mainly cover the 4th century Roman Empire and are especially […]

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Tweeeeeeee!

Tweeeeeeee

Do you enjoy ukulele music, the films of Wes Anderson or stick figure drawings? Have you ever made your own terrarium or scoured garage sales for knickknacks which look like they were owned by your great-grandmother? Then congratulations, you belong to the world of twee. But before you feel too proud of yourself, you're not the only […]

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