Collection Number:	1994/04
Provenance:	Donated by Felix A. Burrows, Jr., founder and president of ViewPoint, Inc., in May 1994.
Size:	50 linear feet (98 archival boxes)
Repository:	Vivian G. Harsh Research Collection of Afro-American History and Literature, Carter G. Woodson Regional Library (Chicago Public Library), 9525 S. Halsted Street, Chicago, IL 60628
Access:	No restrictions
Citation:	When quoting material from this collection, the preferred citation is: ViewPoint, Inc. Archives (Box #, Folder #), Vivian G. Harsh Research Collection of Afro-American History and Literature, Chicago Public Library.
Processed by:	Traci Parker, Harsh Archival Processing Project
Supervised by:	Michael Flug, Senior Archivist, Harsh Archival Processing Project

Biographical Note

Felix A. Burrows, Jr., 1939-Present

Felix A. Burrows, Jr. has had a long, distinguished and varied career: as president of ViewPoint, Inc., once the largest African American-owned market management and research firm in the country; as president of a precision machining company; as a food chemist and as a laboratory director. In his later years he became a Presbyterian minister and an activist for church assistance and outreach to underserved communities. He has also worked for the U.S. Bureau of the Census, developing a computer-assisted management system for Special Census and managing a special resident outreach campaign that achieved a higher response rating among persistent non-responders in the 2010 census of the United States.

He was born in West Palm Beach, Fla., in 1939, to parents who were living in the poor agricultural community of Belle Glade, Fla. He was the eighth child; most of his siblings died at an early age. After elementary and secondary education in Florida, Burrows studied biology, earning a bachelor of arts from Talladega College in Alabama. He went on to receive a master of science in food chemistry from the University of Maryland in 1967.

His first management position began when he was hired as an analytical chemist in Washington, D.C.—and later as director of quality control for the Maryland and Virginia Milk Producers Association in Laurel, Md. In 1965, he entered the doctoral program in food chemistry at the University of Maryland. He was the first African American student enrolled in the program, and faced social and academic exclusion from teachers and fellow students. He wrote his master’s thesis, but did not complete the doctorate.

In 1968 he was hired as a senior chemist by Kraft Foods—R&D Division, located in Glenview, Ill. Looking for a place to live in Chicago’s north suburban areas, Burrows and his family were repeatedly turned down until he met commercial pilot and TV personality Jim Tillman. Tillman put him in touch with a fair housing committee in Highland Park, Ill., where Burrows and his family lived until his children finished high school.

His career at Kraft Foods broadened from food chemistry to marketing when he did a survey of 100 housewives in the Glenview area, asking them to rate new Kraft products he was developing. Soon he became the market research manager for Kraftco Corporation R&D Division. This experience launched a career in market research and development that shaped his work for the next 25 years. He left Kraft Foods to become vice president and research director for Goldring and Company, a Chicago market research firm.

In 1976 Felix A. Burrows, Jr., formed his own diversified marketing services company, ViewPoint, Inc. Starting with no employees, the firm grew rapidly, eventually reaching a complement of 65 employees. Under Burrows’ direction, ViewPoint focused its efforts on supplying national private sector clients with demographic and psychographic profiles and analysis of consumers. These analyses provided predictors for advertising strength, product acceptance and sales forecasting. Burrows became a nationally desired speaker on food product acceptance and marketing dynamics in African American communities.

While continuing to direct the operations of ViewPoint, Burrows bought a failing perishable tool company and transformed it into Great American Tool and Manufacturing Company in 1986. The vision of this new operation was focused on producing precision machine parts for the beverage, defense and aerospace industries. The firm had great initial success by making quality control the basis of the manufacturing process. It was through this high quality control standard that Great American Tool and Manufacturing Company won coveted vendor quality rating (VQR) awards. As a result of Great American Tool’s VQR awards with the Coors Brewing Company, Great American Tool was awarded a five-year contract to produce precision tooling for Coors beverage and glass manufacturing divisions.

In an effort to comply with terms of the five-year Coors contract, Burrows invested heavily in machinery and technology. Coors Brewing Company, however, decided to cancel the contract, opening a lengthy legal battle. Burrows sued Coors, one of the world’s largest brewing companies, for $20 million. Coors had nearly unlimited resources with which to fight the suit. The legal dispute, tried in federal court in Denver, resulted in victory for Coors, and the closure of Great American Tool and Manufacturing Company. ViewPoint continued to operate until 1994. [For more about ViewPoint, Inc., please see the Organizational History section below.]

In 1996, Burrows was called to the ministry and entered Johnson C. Smith Theological Seminary in Atlanta. There he completed a master of divinity degree with high honors in 2000. He immediately entered the Interdenominational Theological Center to commence work on a doctorate degree. During this time, Burrows was named director of revision for the Presbytery of Greater Atlanta, responsible for a program that challenged 109 congregations in 19 Georgia counties to consider new visions for church growth.

In 2002, while pastoring a new church development in Chattanooga, Tenn., Burrows came to adopt a theology of ministry beyond the formal church setting. This experience formed the basis for his entry into compassionate social services programming. He called this model “Compassionate Social Activism” and sought to test its success toward “positively changing the quality of life in at-risk social settings.” Burrows reported the results of his ministry model in his doctoral dissertation, The Development of a New Church Development Ministry Strategy Assessment Model for Use Within At-Risk Urban African American Communities.

Presently (2011) Burrows is general manager of Mullins, Price & Khatib Associates, a management consulting firm located in Washington, D.C. Here Burrows directs highly skilled personnel that provide management and leadership training and development for government employees in the areas of team building, communication, emotional intelligence and confidential employee opinion surveys.

Organizational History

ViewPoint, Inc.

Felix A. Burrows, Jr., founded ViewPoint, Inc., a market research and consulting firm, in 1976 in Chicago. As an experienced food product developer and market researcher, Burrows understood that the success of any marketing plan depended upon the marketer’s understanding the key patronage motivation factors that lead to positive purchase decisions and thus contended that research was integral to any marketing strategy. This understanding significantly informed ViewPoint’s corporate philosophy and identity, and was crucial to the company’s emergence as the nation’s leading minority market research firm in the 1980s.

ViewPoint conducted consumer market research (which included demographic and psychological profiles and analysis) and developed marketing plans to increase client effectiveness and profits. Its clients included firms in the following industries: food, fast food, soft drinks, alcoholic beverages, tobacco products, health and beauty aids, personal care products, pet foods, advertising, telecommunications, government and politics, banking, petroleum and retailing. Some of its major clients were Johnson Products, McDonald’s, Kentucky Fried Chicken, Kraft Corporation, Amoco Oil, Joseph Schlitz Malt Liquors, South Shore Bank, Anheuser-Busch, General Mills and Illinois Bell Telephone Company, among others.

While ViewPoint maintained a significant share of its business in general market research, it developed expertise in minority market research. It served black-owned companies, such as Johnson Products, by providing consumer behavioral and attitudinal responses to new products and advertising. It helped several large corporations, such as The Seven-Up Company, Amoco Oil and Adolph Coors Brewing Company, identify and develop approaches to present its products to African American and Latino consumers.

ViewPoint assisted several clients in establishing programs that supported minority business and community development. It developed the VPI Matchmaking System, a database of minority-owned suppliers of goods and services throughout the United States, in order to help their clients identify minority firms to use as suppliers. In the early 1980s, ViewPoint provided consulting services to The Seven-Up Company when it was implementing its business trade agreement with Operation PUSH. This trade agreement was projected to have a $61 million economic impact on minority communities over the course of five years. It also counseled Adolph Coors Brewing Company, whose public image had suffered significantly as the result of its discriminatory hiring practices and its chairman’s controversial remarks about minorities, on how to improve its position with African Americans and Latinos.

ViewPoint also helped Coors monitor its progress in living up to the National Incentive Covenant between Adolph Coors Brewing Company and the National Black Economic Development Coalition in 1984. This covenant committed Coors to developing “a genuine reciprocal relationship of cooperation with the black community” and to special investments in the minority community. The agreement stipulated that Coors would “accelerate and expand its policies of affirmative action and equal opportunity in employment and purchasing systems.” Specifically, Coors agreed to allocate $650 million over a five-year period for minorities, in the form of wages, procurements from minority-owned businesses and contributions to minority-oriented organizations.

As a result of this agreement, Coors, at the time one of ViewPoint’s largest accounts, encouraged Burrows to acquire and upgrade Great American Tool and Manufacturing Company in 1986 and promised that if Burrows followed the brewer’s guidance, his firm would become a key supplier. Burrows invested heavily in upgrading this business and “received the highest quality rating of all Coors’ suppliers in 1987.” However, Coors canceled its orders to the firm. This led to a lengthy and costly legal battle (whereby Burrows charged Coors with racial discrimination under the Civil Rights Act of 1991 and sought compensatory and punitive damages) and the eventual demise of both Great American Tool and Manufacturing in 1990 and ViewPoint, Inc. in 1994.

Sources

• “Chicago Minority Consulting Firm Provides Service to 7-Up.” Atlanta Daily World, September 6, 1983.
• “Claim Charging Coors with Discrimination Rejected in Court.” Wall Street Journal, February 14, 1994.
• Hicks, Jonathan P. “Coors Mends Minority Fences.” New York Times, July 25, 1985.
• “Jilted in Search for Quality.” Black Enterprise, v. 24, n. 9 (April 1992).
• Leib, Jeffery. “Suit Charges Coors with Bias: Chicago Man Claims Civil Rights Act Violations.” Denver Post, November 26, 1991.
• Richter, Paul. “Coors’ New Brew: Taking Out the Political Aftertaste.” Los Angeles Times, September 27, 1987.
• Ziemba, Stanley. “$20 Million Suit Alleges Coors Race Discrimination.” Chicago Tribune, November 26, 1991.

Scope and Content Note

The ViewPoint, Inc. Archives documents the company’s history and operations, as well as the contours of minority consumer activity in the late 20th century. This collection has been arranged into four series, which largely follows its original arrangement: Corporate History, Contract Files, Adolph Coors Brewing Company and Subject Files.

Related papers at the Vivian G. Harsh Research Collection include other corporate archives: Path Press Archives and Heritage Press Archives, as well as the Marjorie Stewart Joyner Papers and the Robert O. French Papers.

Series 1: Corporate History, 1979-1985
This series contains company brochures and publications, and speeches and articles written by Felix A. Burrows, Jr.

Series 2: Contract Files, 1974-1989
This series consists primarily of chronologically arranged client/case files for each contract performed by the firm. Each contract was assigned a contract number, whereby the first two numbers identify the contract start year; contract file titles are those on found on the original file folders. Contract files include correspondence, research materials, questionnaires and surveys conducted by ViewPoint, project reports, photographs and audiovisual materials. Notable contract files include Amoco Oil Company, Adolph Coors Brewing Company, Anheuser-Busch, Johnson Products, Kraft Corporation, South Shore Bank, McDonald’s and Ambi Skincare.

The contract files series includes a run of project reports without contract numbers. Project reports synthesize the research conducted by ViewPoint for a particular company and provide detailed information on consumer motivations and trends. Also included are reports compiled by other companies such as Burrell Advertising, Department of Alcohol and Drug Programs, Goldring and Company and Kraftco Corporation. Project reports are arranged alphabetically. These project reports are referred to as “Project Reports, Other” in the container list and can be found in boxes 62-65.

Also contained in this series are project proposals. These proposals provide detailed descriptions of market research plans submitted by ViewPoint to potential clients. Proposals have been arranged chronologically.

Series 3: Adolph Coors Brewing Co., 1980-1991
This series documents the Adolph Coors Brewing Company’s efforts—with the assistance of ViewPoint—to win greater acceptance with black and Latino consumers following accusations of funding racist organizations, discriminatory hiring practices, widely criticized controversial remarks by its chairman and a nationwide boycott by minority organizations.

The Adolph Coors Brewing Company series primarily concerns the National Incentive Covenant between Coors and the National Black Economic Development Coalition. Included are progress reports, annual reports, correspondence and research materials pertaining to the National Incentive Covenant.

For more on Coors, please see the Contract Files series, which holds market research conducted by ViewPoint on beer drinking patterns among African American and Latino drinkers, and suggested marketing strategies to increase Coors’ minority consumer base, etc.

Series 4: Subject Files, 1968-1990
The subject files series explores various subjects related to market research. These files contain information in a variety of formats including government and census reports, statistical data, newspaper and periodical clippings, and pamphlets.

Also included in this series are files on The Seven-Up Company’s five-year trade agreement with Operation PUSH. This series is arranged alphabetically by subject.

Container List

ViewPoint, Inc. (Felix A. Burrows, Jr.), Predominant dates 1976-1989, Inclusive dates 1968-1991

Series 1: Corporate History, 1979-1985
Box 1	Folder 1	Organization History, 1979-1985, n.d.
Box 1	Folder 2	Organization History, Viewpoint’s On Target [Internal Publication], 1981, n.d.
Box 1	Folder 3	Manuscripts, Burrows, Felix, Jr., The Black Share of the Beverage Market, 1981
Box 1	Folder 4	Manuscripts, Burrows, Felix, Jr., The Minority Market Mystique, 1984
Box 1	Folder 5	Manuscripts, Burrows, Felix, Jr., Black Consumers: A Distinctive Flourishing Market, 1980
Box 1	Folder 6	Manuscripts, Burrows, Felix, Jr., “Doing the Right Thing,” 1989
Box 1	Folder 7	Manuscripts, Burrows, Felix, Jr., “Less Myth, More Research = Success in Minority Market,” 1984
Box 1	Folder 8	Manuscripts, Burrows, Felix, Jr., Remarks on Impact Study (regarding the activity of the National Incentive Covenant Agreement between Adolph Coors Company and the National Black Economic Development Coalition), 1989
Box 1	Folder 9	Manuscripts, Burrows, Felix, Jr., Speech on Miller Brewing Company, c. 1980s
Series 2: Contract Files, 1974-1989
Box 2	Folder 1	761101 Kraft Barbecue, 1976 (1)
Box 2	Folder 2	761101 Kraft Barbecue, 1976 (2)
Box 2	Folder 3	761101 Kraft Barbecue, 1976 (3)
Box 2	Folder 4	761101 Kraft Barbecue, 1976 (4)
Box 2	Folder 5	761101 Kraft Barbecue, 1976 (5)
Box 2	Folder 6	761101 Kraft Barbecue, 1976 (6)
Box 2	Folder 7	761101 Kraft Barbecue, 1976 (7)
Box 2	Folder 8	761101 Kraft Barbecue, 1976 (8)
Box 2	Folder 9	761101 Kraft Barbecue, 1976 (9)
Box 2	Folder 10	761111 Kraft Barbecue, 1976
Box 3	Folder 1	761112 Johnson Products Company (JPC) In-Home Relaxer Kit, 1976
Box 3	Folder 2	761113 Burrell/Navy, 1976
Box 3	Folder 3	761114 Burrell, Hair Care Focus Group, 1976
Box 3	Folder 4	761115 JPC Vigorol Hair Relaxer, 1976-1977 (1)
Box 3	Folder 5	761115 JPC Vigorol Hair Relaxer, 1976-1977 (2)
Box 3	Folder 6	761115 JPC Vigorol Hair Relaxer, 1976-1977 (3)
Box 3	Folder 7	761116 Burrell, A & P Focus Group, 1976
Box 3	Folder 8	761117 Benton and Bowels Hair Care Groups, 1976
Box 3	Folder 9	761119 JPC Beautician Product Test/Permanent Creme Relaxer, 1976-1977 (1)
Box 3	Folder 10	761119 JPC Beautician Product Test/Permanent Creme Relaxer, 1976-1977 (2)
Box 3	Folder 11	761122 Clear Eyes, 1976-1977
Box 3	Folder 12	761123 Morton Salt, 1976
Box 4	Folder 1	761124 Beauticians Image Study, 1976-1978 (1)
Box 4	Folder 2	761124 Beauticians Image Study, 1976-1978 (2)
Box 4	Folder 3	761124 Beauticians Image Study, 1976-1978 (3)
Box 4	Folder 4	761124 Beauticians Image Study, 1976-1978 (4)
Box 4	Folder 5	761124 Beauticians Image Study, 1976-1978 (5)
Box 4	Folder 6	761124 Beauticians Image Study, 1976-1978 (6)
Box 4	Folder 7	761124 Beauticians Image Study, 1976-1977 (7)
Box 4	Folder 8	761125 Hand and Body Lotion Groups, 1977 (1)
Box 4	Folder 9	761125 Hand and Body Lotion Groups, 1977 (2)
Box 4	Folder 10	761126 Needham Canned Spaghetti, 1977
Box 5	Folder 1	771127 JPC Hairspray, Fragrance Test, 1977
Box 5	Folder 2	771128 Sears Television Stand Study, 1977 (1)
Box 5	Folder 3	771128 Sears Television Stand Study, 1977 (2)
Box 5	Folder 4	771129 Keri Lotion, 1977 (1)
Box 5	Folder 5	771129 Keri Lotion, 1977 (2)
Box 5	Folder 6	771129 Keri Lotion, 1977 (3)
Box 5	Folder 7	771129 Keri Lotion, 1977 (4)
Box 5	Folder 8	771130 JPC Hot Comb, 1977 (1)
Box 5	Folder 9	771130 JPC Hot Comb, 1977 (2)
Box 5	Folder 10	771131 JPC Hairspray, Fragrance, 1977
Box 5	Folder 11	771131 JPC New Ultra Sheen, 1977
Box 5	Folder 12	771133 Sportman’s Park, Black Polling Study, 1977
Box 5	Folder 13	771134 McDonald’s Filet-O-Fish, 1977
Box 5	Folder 14	771135 Commercial Evaluation of Racial Integration, 1977
Box 6	Folder 1	771136 R.V. Owners Proposal, 1977 (1)
Box 6	Folder 2	771136 R.V. Owners Proposal, 1977 (2)
Box 6	Folder 3	771136 R.V. Owners Proposal, 1977 (3)
Box 6	Folder 4	771136 R.V. Owners Proposal, 1977 (4)
Box 6	Folder 5	771136 R.V. Owners Proposal, 1977 (5)
Box 6	Folder 6	771136 R.V. Owners Proposal, 1977 (6)
Box 6	Folder 7	771136 R.V. Owners Proposal, 1977 (7)
Box 6	Folder 8	771136 R.V. Owners Proposal, 1977 (8)
Box 6	Folder 9	771136 R.V. Owners Proposal, 1977 (9)
Box 6	Folder 10	771136 R.V. Owners Proposal, 1977 (10)
Box 7	Folder 1	771137 Woodall Publishing Co., Reader Profile Study, 1977
Box 7	Folder 2	771138 Seven-Up, 1977
Box 7	Folder 3	771139 Amoco Oil Study, 1977 (1)
Box 7	Folder 4	771139 Amoco Oil Study, 1977 (2)
Box 7	Folder 5	771139 Amoco Oil Study, 1977 (3)
Box 7	Folder 6	771139 Amoco Oil Study, 1977 (4)
Box 7	Folder 7	771139 Amoco Oil Study, 1977 (5)
Box 7	Folder 8	771139 Amoco Oil Study, 1977 (6)
Box 7	Folder 9	771150 Sprite Focus Group, 1977
Box 7	Folder 10	771151 Randhurst Child Care Center, 1977
Box 7	Folder 11	771152 Black Television Commercial Evaluation, 1977
Box 7	Folder 12	771153 JPC Supercomb In-Home Use Test, 1977-1978 (1)
Box 7	Folder 13	771153 JPC Supercomb In-Home Use Test, 1977-1978 (1)
Box 7	Folder 14	771153 JPC Supercomb In-Home Use Test, 1977-1978 (1)
Box 8	Folder 1	771154 JPC Supercomb Concept Test, 1977-1978 (1)
Box 8	Folder 2	771154 JPC Supercomb Concept Test, 1977-1978 (2)
Box 8	Folder 3	771155 Woodall Publishing, Reader Profile Survey II, 1978 (1)
Box 8	Folder 4	771155 Woodall Publishing, Reader Profile Survey II, 1978 (2)
Box 8	Folder 5	771156 JPC Supercomb Directions Test, 1978
Box 8	Folder 6	771157 Soup Focus Group, 1977-1978
Box 8	Folder 7	771158 Sta-Sof-Fro Hair Spray, 1977-1978
Box 8	Folder 8	771159 Woodall Publishing, Reader Profile Survey II, 1978 (1)
Box 8	Folder 9	771159 Woodall Publishing, Reader Profile Survey II, 1978 (2)
Box 8	Folder 10	771160 JPC Conditioner for Relaxed Hair, 1978
Box 8	Folder 11	771161 JPC Synergistic 9 Shampoo Product, 1978-1979 (1)
Box 8	Folder 12	771161 JPC Synergistic 9 Shampoo Product, 1978-1979 (2)
Box 8	Folder 13	771161 JPC Synergistic 9 Shampoo Product, 1978-1979 (3)
Box 9	Folder 1	771162 Amoco Oil, 1977-1979 (1)
Box 9	Folder 2	771162 Amoco Oil, 1977-1979 (2)
Box 9	Folder 3	771162 Amoco Oil, 1977-1979 (3)
Box 9	Folder 4	771162 Amoco Oil, 1977-1979 (4)
Box 9	Folder 5	771162 Amoco Oil, 1977-1979 (5)
Box 9	Folder 6	771162 Amoco Oil, 1977-1979 (6)
Box 9	Folder 7	771162 Amoco Oil, 1977-1979 (7)
Box 9	Folder 8	771162 Amoco Oil, 1977-1979 (8)
Box 9	Folder 9	771162 Amoco Oil, 1977-1979 (9)
Box 10	Folder 1	771162 Amoco Oil, 1977-1979 (10)
Box 10	Folder 2	771162 Amoco Oil, 1977-1979 (11)
Box 10	Folder 3	771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (12)
Box 10	Folder 4	771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (13)
Box 10	Folder 5	771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (14)
Box 10	Folder 6	771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (15)
Box 10	Folder 7	771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (16)
Box 10	Folder 8	771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (17)
Box 10	Folder 9	771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (18)
Box 10	Folder 10	771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (19)
Box 10	Folder 11	771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (20)
Box 10	Folder 12	771163 Amoco Interstate R.V. Study, 1978
Box 10	Folder 13	771164 Saf-T-Pik Study, n.d.
Box 11	Folder 1	771165 Saf-T-Pik In-Home Study, 1978 (1)
Box 11	Folder 2	771165 Saf-T-Pik In-Home Study, 1978 (2)
Box 11	Folder 3	771166 JPC New Product Development Panel, 1978 (1)
Box 11	Folder 4	771166 JPC New Product Development Panel, 1978 (2)
Box 11	Folder 5	771166 JPC New Product Development Panel, 1978 (3)
Box 11	Folder 6	771167 Black Women Study, 1977-1980 (?)
Box 11	Folder 7	771168 Alberto Culver, Hair Dress and Conditioner Products, 1977-1978 (1)
Box 11	Folder 8	771168 Alberto Culver, Hair Dress and Conditioner Products, 1977-1978 (2)
Box 11	Folder 9	771168 Alberto Culver, Hair Dress and Conditioner Products, 1977-1978 (3)
Box 11	Folder 10	771168 Alberto Culver, Hair Dress and Conditioner Products, 1977-1978 (4)
Box 11	Folder 11	771169 JPC Ultra Sheen Image Study, 1978-1979 (1)
Box 11	Folder 12	771169 JPC Ultra Sheen Image Study, 1978-1979 (2)
Box 11	Folder 13	771169 JPC Ultra Sheen Image Study, 1978-1979 (3)
Box 11	Folder 14	771169 JPC Ultra Sheen Image Study, 1978-1979 (4)
Box 12	Folder 1	771169 JPC Ultra Sheen Image Study, 1978-1979 (5)
Box 12	Folder 2	771169 JPC Ultra Sheen Image Study, 1978-1979 (6)
Box 12	Folder 3	771169 JPC Ultra Sheen Image Study, 1978-1979 (7)
Box 12	Folder 4	771169 JPC Ultra Sheen Image Study, 1978-1979 (8)
Box 12	Folder 5	771170 JPC Leave-In Conditioner, A Professional Evaluation, 1978 (1)
Box 12	Folder 6	771170 JPC Leave-In Conditioner, A Professional Evaluation, 1978 (2)
Box 12	Folder 7	771171 JPC Ultra Sheen Image Study, 1978-1979 (1)
Box 12	Folder 8	771171 JPC Ultra Sheen Image Study, 1978-1979 (2)
Box 12	Folder 9	771171 JPC Ultra Sheen Image Study, 1978-1979 (3)
Box 12	Folder 10	771172 R.L. Brenner Company, Tree Nuts Focus Groups, 1978
Box 12	Folder 11	771173 Plough Hair Care Focus Group, 1978-1979 (1)
Box 12	Folder 12	771173 Plough Hair Care Focus Group, 1978-1979 (2)
Box 12	Folder 13	771173 Plough Hair Care Focus Group, 1978-1979 (3)
Box 13	Folder 1	771173 Plough Hair Care Focus Group, 1978-1979 (4)
Box 13	Folder 2	771173 Plough Hair Care Focus Group, 1978-1979 (5)
Box 13	Folder 3	771173 Plough Hair Care Focus Group, 1978-1979 (6)
Box 13	Folder 4	771174 JPC Panel Perm Repair Study, 1978-1979 (1)
Box 13	Folder 5	771174 JPC Panel Perm Repair Study, 1978-1979 (2)
Box 13	Folder 6	781190 Maybelline Cosmetic Groups, 1979 (1)
Box 13	Folder 7	781190 Maybelline Cosmetic Groups, 1979 (2)
Box 13	Folder 8	781190 Maybelline Cosmetic Groups, 1979 (3)
Box 13	Folder 9	781190 Maybelline Cosmetic Groups, 1979 (4)
Box 13	Folder 10	781191 Burrell Hair Care Focus Group, 1979 (1)
Box 13	Folder 11	781191 Burrell Hair Care Focus Group, 1979 (2)
Box 13	Folder 12	781191 Burrell Hair Care Focus Group, 1979 (3)
Box 13	Folder 13	781191 Burrell Hair Care Focus Group, 1979 (4)
Box 13	Folder 14	781191 Burrell Hair Care Focus Group, 1979 (5)
Box 14	Folder 1	781191 Burrell Hair Care Focus Group, 1979 (6)
Box 14	Folder 2	781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (1)
Box 14	Folder 3	781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (2)
Box 14	Folder 4	781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (3)
Box 14	Folder 5	781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (4)
Box 14	Folder 6	781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (5)
Box 14	Folder 7	781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (6)
Box 14	Folder 8	781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (7)
Box 14	Folder 9	781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (8)
Box 14	Folder 10	781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (9)
Box 14	Folder 11	781193 Woodall Publishing, Special Tab Run, First Time RV Buyers, 1978
Box 14	Folder 12	781194 National Beauty Culturists’ League, 1979 (1)
Box 14	Folder 13	781194 National Beauty Culturists’ League, 1979 (2)
Box 15	Folder 1	781194 National Beauty Culturists’ League, 1979 (3)
Box 15	Folder 2	781195 Montgomery Ward, Black State Street Shopper, 1979 (1)
Box 15	Folder 3	781195 Montgomery Ward, Black State Street Shopper, 1979 (2)
Box 15	Folder 4	781195 Montgomery Ward, Black State Street Shopper, 1979 (3)
Box 15	Folder 5	781196 Burrell Advertising, Marketing to Black Consumers, Evaluations of Coca-Cola, 1977-1978 (1)
Box 15	Folder 6	781196 Burrell Advertising, Marketing to Black Consumers, Evaluations of Coca-Cola, 1977-1978 (2)
Box 15	Folder 7	791200 JPC National Beautician Image Study, 1979 (1)
Box 15	Folder 8	791200 JPC National Beautician Image Study, 1979 (2)
Box 15	Folder 9	791201 Hollister Co., Ostomy Product and Accessory, 1979 (1)
Box 15	Folder 10	791201 Hollister Co., Ostomy Product and Accessory, 1979 (2)
Box 15	Folder 11	791201 Hollister Co., Ostomy Product and Accessory, 1979 (3)
Box 15	Folder 12	791201 Hollister Co., Ostomy Product and Accessory, 1979 (4)
Box 15	Folder 13	791202 McDonald’s Onion Nuggets Focus Group, 1979 (1)
Box 15	Folder 14	791202 McDonald’s Onion Nuggets Focus Group, 1979 (2)
Box 16	Folder 1	791202 McDonald’s Onion Nuggets Focus Group, 1979 (3)
Box 16	Folder 2	791202 McDonald’s Onion Nuggets Focus Group, 1979 (4)
Box 16	Folder 3	791211 Burrell Advertising, Hair Food Attitude Study, 1979 (1)
Box 16	Folder 4	791211 Burrell Advertising, Hair Food Attitude Study, 1979 (2)
Box 16	Folder 5	791211 Burrell Advertising, Hair Food Attitude Study, 1979 (3)
Box 16	Folder 6	791212 Burrell Advertising, Afro Sheen Blow Out Kit Concept, 1979
Box 16	Folder 7	791213 JPC Patron Beautician Presentation, 1979 (1)
Box 16	Folder 8	791213 JPC Patron Beautician Presentation, 1979 (2)
Box 16	Folder 9	791213 JPC Patron Beautician Presentation, 1979 (3)
Box 16	Folder 10	791213 JPC Patron Beautician Presentation, 1979 (4)
Box 16	Folder 11	791214 Hamer Advertising, Patron/Beautician Field Study, 1979
Box 16	Folder 12	791215 Burrell Advertising, McDonald’s McChicken Focus Group, 1979 (1)
Box 16	Folder 13	791215 Burrell Advertising, McDonald’s McChicken Focus Group, 1979 (2)
Box 16	Folder 14	791215 Burrell Advertising, McDonald’s McChicken Focus Group, 1979 (3)
Box 16	Folder 15	791216 J.H. Lowry, CETA Study, 1979 (1)
Box 16	Folder 16	791216 J.H. Lowry, CETA Study, 1979 (2)
Box 16	Folder 17	791216 J.H. Lowry, CETA Study, 1979 (3)
Box 17	Folder 1	791217 First Wisconsin Bank, General Banking Study, c. 1979
Box 17	Folder 2	791220 National Beautician Image Study, 1979 (1)
Box 17	Folder 3	791220 National Beautician Image Study, 1979 (2)
Box 17	Folder 4	791220 National Beautician Image Study, 1979 (3)
Box 17	Folder 5	791220 National Beautician Image Study, 1979 (4)
Box 17	Folder 6	791220 National Beautician Image Study, 1979 (5)
Box 17	Folder 7	791220 National Beautician Image Study, 1979 (6)
Box 17	Folder 8	791221 Jos. Schlitz Malt Liquors, 1979 (1)
Box 17	Folder 9	791221 Jos. Schlitz Malt Liquors, 1979 (2)
Box 17	Folder 10	791221 Jos. Schlitz Malt Liquors, 1979 (3)
Box 17	Folder 11	791221 Jos. Schlitz Malt Liquors, 1979 (4)
Box 17	Folder 12	791221 Jos. Schlitz Malt Liquors, 1979 (5)
Box 18	Folder 1	791221 Jos. Schlitz Malt Liquors, 1979 (6)
Box 18	Folder 2	791222 McDonald’s Baseline Study, 1979 (1)
Box 18	Folder 3	791222 McDonald’s Baseline Study, 1979 (2)
Box 18	Folder 4	791222 McDonald’s Baseline Study, 1979 (3)
Box 18	Folder 5	791223 Warren, Miller, Dolobowsky, The Wet Shaving System, 1979 (1)
Box 18	Folder 6	791223 Warren, Miller, Dolobowsky, The Wet Shaving System, 1979 (2)
Box 18	Folder 7	791230 JPC, Fragrances and Cosmetics, 1979-1980 (1)
Box 18	Folder 8	791230 JPC, Fragrances and Cosmetics, 1979-1980 (2)
Box 18	Folder 9	791230 JPC, Focus Groups, 1979-1980 (3)
Box 18	Folder 10	791230 JPC, Focus Groups, 1979-1980 (4)
Box 18	Folder 11	791230 JPC, Hair Care Products Screeners, 1979-1980 (5)
Box 19	Folder 1	791230 JPC, Hair Care and Grooming Products, Market Study, 1980 (6)
Box 19	Folder 2	791230 JPC, Hair Care and Grooming Products, Market Study, 1980 (7)
Box 19	Folder 3	791230 JPC, Market Definition Study, 1979-1980 (8)
Box 19	Folder 4	791230 JPC, Market Definition Study, 1979-1980 (9)
Box 19	Folder 5	791230 JPC, Market Definition Study, 1979-1980 (10)
Box 19	Folder 6	791230 JPC, Market Definition Study, 1979-1980 (11)
Box 19	Folder 7	791231 JPC, Market Research, 1981 (1)
Box 19	Folder 8	791231 JPC, Market Research, 1981 (2)
Box 19	Folder 9	791232 Auto Dealer Business Management, 1979
Box 19	Folder 10	791233 Burrell Advertising, Dark and Lovely Relaxer, 1979 (1)
Box 19	Folder 11	791233 Burrell Advertising, Dark and Lovely Relaxer, 1979 (2)
Box 20	Folder 1	791233 Burrell Advertising, Dark and Lovely Relaxer, 1979 (3)
Box 20	Folder 2	791234 Tatham, Laird and Kudner, Cigarette Ad Study, 1979 (1)
Box 20	Folder 3	791234 Tatham, Laird and Kudner, Cigarette Ad Study, 1979 (2)
Box 20	Folder 4	791234 Tatham, Laird and Kudner, Cigarette Ad Study, 1979 (3)
Box 20	Folder 5	791235 Ogilvy and Mather, Pabst Malt Liquor Study, 1980 (1)
Box 20	Folder 6	791235 Ogilvy and Mather, Pabst Malt Liquor Study, 1980 (2)
Box 20	Folder 7	791235 Ogilvy and Mather, Pabst Malt Liquor Study, 1980 (3)
Box 20	Folder 8	791240 American Safety Razor, P.F.B. Radio Ad Test, 1979 (1)
Box 20	Folder 9	791240 American Safety Razor, P.F.B. Radio Ad Test, 1979 (2)
Box 20	Folder 10	791240 American Safety Razor, P.F.B. Radio Ad Test, 1979 [A/V]
Box 21	Folder 1	791241 Ogilvy and Mather, Pabst Malt Liquor, ATU Study, 1979-1980 (1)
Box 21	Folder 2	791241 Ogilvy and Mather, Pabst Malt Liquor, ATU Study, 1979-1980 (2)
Box 21	Folder 3	791243 Pabst Malt Liquor, White Focus Group, 1980
Box 21	Folder 4	791244 Burrell Advertising, Evaluation of Coke Focus Groups, 1979
Box 21	Folder 5	791250 Mid America Research, Fast Food Assignment, 1979-1980
Box 21	Folder 6	791251 JPC Beautician Mailing List, 1979
Box 21	Folder 7	791252-A Nicholas Labs, Vigorol Image Study, 1979-1980 (1)
Box 21	Folder 8	791252-A Nicholas Labs, Vigorol Image Study, 1979-1980 (2)
Box 21	Folder 9	791252-A Nicholas Labs, Vigorol Image Study, 1979-1980 (3)
Box 21	Folder 10	791252-A Nicholas Labs, Vigorol Image Study, 1979-1980 (4)
Box 21	Folder 11	791252-B Nicholas Labs, Vigorol Quantitative Study, 1980 (1)
Box 21	Folder 12	791252-B Nicholas Labs, Vigorol Quantitative Study, 1980 (2)
Box 21	Folder 13	791252-B Nicholas Labs, Vigorol Quantitative Study, 1980 (3)
Box 21	Folder 14	791252-B Nicholas Labs, Vigorol Quantitative Study, 1980 (4)
Box 22	Folder 1	791252-B Nicholas Labs, Vigorol Quantitative Study, 1980 (5)
Box 22	Folder 2	791253 Beautician Tracking Study, c. 1979
Box 22	Folder 3	801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (1)
Box 22	Folder 4	801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (2)
Box 22	Folder 5	801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (3)
Box 22	Folder 6	801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (4)
Box 22	Folder 7	801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (5)
Box 22	Folder 8	801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (6)
Box 22	Folder 9	801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (7)
Box 22	Folder 10	801255 Miller Beer Field Study, 1980
Box 22	Folder 11	801256 N.P.D. Group I, Wrigley New Product Concept Development, 1980
Box 22	Folder 12	801257 McDonald’s Consumer Profile, 1980
Box 23	Folder 1	801258 American Safety Razor Company, 1980 (1)
Box 23	Folder 2	801258 American Safety Razor Company, 1980 (2)
Box 23	Folder 3	801259 Burrell Advertising, QCT Test, 1980
Box 23	Folder 4	801265 Johnson Products, Precise Professional Study, 1980 (1)
Box 23	Folder 5	801265 Johnson Products, Precise Professional Study, 1980 (2)
Box 23	Folder 6	801265 Johnson Products, Precise Professional Study, 1980 (3)
Box 23	Folder 7	801266 JPC Beautician Curly Perm Study, 1980
Box 23	Folder 8	801267 Goldring Recruiting Focus Groups, 1980
Box 23	Folder 9	801268 JPC Pro-Line Curly Kit/Permanent Curl Study, 1980 (1)
Box 23	Folder 10	801268 JPC Pro-Line Curly Kit/Permanent Curl Study, 1980 (2)
Box 23	Folder 11	801269 United Vintners, T.J. Social Groups, 1980 (1)
Box 24	Folder 1	801269 United Vintners, T.J. Social Groups, 1980 (2)
Box 24	Folder 2	801269 United Vintners, T.J. Social Groups, 1980 (3)
Box 24	Folder 3	801269 United Vintners, T.J. Social Groups, 1980 (4)
Box 24	Folder 4	801269 United Vintners, T.J. Social Groups, 1980 (5)
Box 24	Folder 5	801270 Music Field Study, 1980 (1)
Box 24	Folder 6	801270 Music Field Study, 1980 (2)
Box 24	Folder 7	801270 Music Field Study, 1980 (3)
Box 24	Folder 8	801281 South Shore Bank, 1980 (1)
Box 24	Folder 9	801281 South Shore Bank, 1980 (2)
Box 24	Folder 10	801281 South Shore Bank, 1980 (3)
Box 24	Folder 11	801281 South Shore Bank, 1980 (4)
Box 24	Folder 12	801281 South Shore Bank, 1980 (5)
Box 24	Folder 13	801281 South Shore Bank, 1980 (6)
Box 24	Folder 14	801281 South Shore Bank, 1981 (7)
Box 25	Folder 1	801286 Gas Company Image Study, 1980
Box 25	Folder 2	801287 Southern Comfort, 1980 (1)
Box 25	Folder 3	801287 Southern Comfort, 1980 (2)
Box 25	Folder 4	801287 Southern Comfort, 1980 (3)
Box 25	Folder 5	801288 Johnson Products Cosmetics, 1980 (1)
Box 25	Folder 6	801288 Johnson Products Cosmetics, 1980 (2)
Box 25	Folder 7	801288 Johnson Products Cosmetics, 1980 (3)
Box 25	Folder 8	801289 Anheuser-Busch 1980 (1)
Box 25	Folder 9	801289 Anheuser-Busch 1980 (2)
Box 25	Folder 10	801289 Anheuser-Busch 1980 (3)
Box 25	Folder 11	801289 Anheuser-Busch 1980 (4)
Box 25	Folder 12	801289 Anheuser-Busch 1980 (5)
Box 26	Folder 1	801289 Anheuser-Busch, Budweiser Focus Group Test Tape, 1980 [A/V]
Box 26	Folder 2	801290 Southern Comfort, 1980 (1)
Box 26	Folder 3	801290 Southern Comfort, 1980 (2)
Box 26	Folder 4	811203 Latino Beer Focus Group, 1981
Box 26	Folder 5	811204 Ambi Face Cream Image Study, 1981 (1)
Box 26	Folder 6	811204 Ambi Face Cream Image Study, 1981 (2)
Box 26	Folder 7	811210 Martell Cognac Focus Group, 1981 (1)
Box 26	Folder 8	811210 Martell Cognac Focus Group, 1981 (2)
Box 26	Folder 9	811211 Latino Smokers Study, 1980-1981 (1)
Box 26	Folder 10	811211 Latino Smokers Study, 1980-1981 (2)
Box 26	Folder 11	811212 Ambi Body Lotion Ad Test Study, 1978-1981
Box 26	Folder 12	811220 Premium Liquor Drinkers Focus Group, 1981
Box 27	Folder 1	811227 Kentucky Fried Chicken Field Study, 1981
Box 27	Folder 2	811230 Black and Hispanic Voters Study, 1981
Box 27	Folder 3	811239 Southern California Gas Company Study, 1981
Box 27	Folder 4	811240 Oster PFB Shaving System, 1979-1981(?)
Box 27	Folder 5	811248 Joseph Schlitz Brewing Company Focus Group, 1979 (1)
Box 27	Folder 6	811248 Joseph Schlitz Brewing Company Focus Group, 1980 (2)
Box 27	Folder 7	811248 Joseph Schlitz Brewing Company Focus Group, 1980-1981 (3)
Box 27	Folder 8	811248 Joseph Schlitz Brewing Company Focus Group, 1981 (4)
Box 27	Folder 9	811249 First Beauticians Tracking Study, 1980-1981 (1)
Box 27	Folder 10	811249 First Beauticians Tracking Study, 1980-1981 (2)
Box 27	Folder 11	811250 McDonald’s McChicken Focus Group, 1981
Box 27	Folder 12	811257 Hispanic Voters Opinion Poll, 1981-1982
Box 27	Folder 13	811258 Schlitz Tracking Study, 1981-1983 (1)
Box 27	Folder 14	811258 Schlitz Tracking Study, 1981-1983 (2)
Box 27	Folder 15	811258 Schlitz Tracking Study, 1981-1983 (3)
Box 28	Folder 1	811259 Alcoholism Among Hispanics Study, 1979-1982 (1)
Box 28	Folder 2	811259 Alcoholism Among Hispanics Study, 1979-1982 (2)
Box 28	Folder 3	811259 Alcoholism Among Hispanics Study, 1979-1982 (3)
Box 28	Folder 4	811259 Alcoholism Among Hispanics Study, 1979-1982 (4)
Box 28	Folder 5	811260 South Shore Bank, 1980-1981 (1)
Box 28	Folder 6	811260 South Shore Bank, 1980-1981 (2)
Box 28	Folder 7	811260 South Shore Bank, 1980-1981 (3)
Box 28	Folder 8	811260 South Shore Bank, 1980-1981 (4)
Box 28	Folder 9	811260 South Shore Bank, 1980-1981 (5)
Box 28	Folder 10	811261 Ambi Lotion Study, 1981
Box 29	Folder 1	811266 Beer Placement Study, 1981
Box 29	Folder 2	811267 7-Crown Drinkers Survey, 1981 (1)
Box 29	Folder 3	811267 7-Crown Drinkers Survey, 1981 (2)
Box 29	Folder 4	811268 Tender Treatment Concept Test, 1981 (1)
Box 29	Folder 5	811268 Tender Treatment Concept Test, 1981 (2)
Box 29	Folder 6	811269 Hispanic Smoking Screening Study, 1981
Box 29	Folder 7	811270 On Target, 1980-1982
Box 29	Folder 8	811270 On Target, Research, 1981
Box 29	Folder 9	811281 Hispanic Opinion Poll, 1981
Box 29	Folder 10	811283 Beer Placement Study, 1981
Box 29	Folder 11	811284 Kentucky Fried Chicken and Brown’s Chicken, Taste Tests, 1981
Box 29	Folder 12	811285 Black Consumer Ad Evaluation, 1981
Box 29	Folder 13	811290 Old English 800, 1981 (1)
Box 29	Folder 14	811290 Old English 800, 1981 (2)
Box 29	Folder 15	811291 Chicago Liquor Licenses, 1981
Box 30	Folder 1	811292 Men’s Ambi Concept Study, 1981 (1)
Box 30	Folder 2	811292 Men’s Ambi Concept Study, 1981 (2)
Box 30	Folder 3	811292 Men’s Ambi Concept Study, 1981 (3)
Box 30	Folder 4	811292 Men’s Ambi Concept Study, 1981 (4)
Box 30	Folder 5	811292 Men’s Ambi Concept Study, 1981 (5)
Box 30	Folder 6	821200 Puerto Rican Snack Study, 1982
Box 30	Folder 7	821202 Ambi Skin Tone Cream Ad Study, 1981 (1)
Box 30	Folder 8	821202 Ambi Skin Tone Cream Ad Study, 1981-1982 (2)
Box 30	Folder 9	821203 TOFC/COFC Study, 1982
Box 31	Folder 1	821211 Sears Black Shoppers Ad Study, 1981-1982 (1)
Box 31	Folder 2	821211 Sears Black Shoppers Ad Study, 1981-1982 (2)
Box 31	Folder 3	821212 AB Malt Liquor Concept, 1981 (1)
Box 31	Folder 4	821212 AB Malt Liquor Concept, 1981 (2)
Box 31	Folder 5	821213 Black Telephone Subscriber Study, 1981-1982 (1)
Box 31	Folder 6	821213 Black Telephone Subscriber Study, 1981-1982 (2)
Box 31	Folder 7	821214 Ambi Skin Toning Cream, 1979-1982 (1)
Box 31	Folder 8	821214 Ambi Skin Toning Cream, 1979-1982 (2)
Box 31	Folder 9	821214 Ambi Skin Toning Cream, 1979-1982 (3)
Box 31	Folder 10	821214 Ambi Skin Toning Cream, 1979-1982 (4)
Box 31	Folder 11	821220 Ambi Ad Groups, 1981-1982 (1)
Box 31	Folder 12	821220 Ambi Ad Groups, 1981-1982 (2)
Box 32	Folder 1	821220 Ambi Ad Groups, 1981-1982 (3)
Box 32	Folder 2	821226 Ambi Skin Toning Cream, 1981-1982 (1)
Box 32	Folder 3	821226 Ambi Skin Toning Cream, 1981-1982 (2)
Box 32	Folder 4	821227 AB Malt Liquor, Revised Concept Study, 1981-1982 (1)
Box 32	Folder 5	821227 AB Malt Liquor, Revised Concept Study, 1981-1982 (2)
Box 32	Folder 6	821227 AB Malt Liquor, Revised Concept Study, 1981-1982 [A/V] (3)
Box 32	Folder 7	821240 HELP Program, Washington National Bank, 1982
Box 32	Folder 8	821241 Adolph Coors Co., Tommy Awards Presentation, 1982
Box 32	Folder 9	821242 Black Alcohol Abuse Study, 1982 (1)
Box 32	Folder 10	821242 Black Alcohol Abuse Study, 1982 (2)
Box 32	Folder 11	821242 Black Alcohol Abuse Study, 1982 (3)
Box 32	Folder 12	821242 Black Alcohol Abuse Study, 1982 (4)
Box 33	Folder 1	821243 Black and Hispanic Voters Survey, 1982 (1)
Box 33	Folder 2	821243 Black and Hispanic Voters Survey, 1982 (2)
Box 33	Folder 3	821244 PROFILE, Black Professional Beautician, 1982
Box 33	Folder 4	821246 On Target Audit Program, 1982 (1)
Box 33	Folder 5	821246 On Target Audit Program, 1982 (2)
Box 33	Folder 6	821246 On Target Audit Program, 1982 (3)
Box 33	Folder 7	821246 On Target Audit Program, 1982 (4)
Box 33	Folder 8	821247 Magazine Readership Patterns Among Blacks, 1982
Box 33	Folder 9	821248 Wine and Beer Marketing Article Ad Age, 1982
Box 34	Folder 1	821255 AB Malt Liquor Focus Groups, 1982 (1)
Box 34	Folder 2	821255 AB Malt Liquor Focus Groups, 1982 (2)
Box 34	Folder 3	821256 Kentucky Fried Chicken, Spicy Products Taste Test, 1982
Box 34	Folder 4	821257 Bisquick Focus Group, 1982
Box 34	Folder 5	821258 Ethnic Store Field Work, 1982
Box 34	Folder 6	821259 Cognac and Cognac Advertising, 1982
Box 34	Folder 7	821260 Spray Moisturizer In-Home Use Study, 1982 (1)
Box 34	Folder 8	821260 Spray Moisturizer In-Home Use Study, 1982 (2)
Box 34	Folder 9	821260 Spray Moisturizer In-Home Use Study, 1982 (3)
Box 34	Folder 10	821260 Spray Moisturizer In-Home Use Study, 1982 (4)
Box 34	Folder 11	821260 Spray Moisturizer In-Home Use Study, 1982 (5)
Box 34	Folder 12	821265 Newport Alive Cigarette Survey, 1982
Box 34	Folder 13	821266 Kentucky Fried Chicken, Spicy Product Taste Test, 1982
Box 34	Folder 14	821267 Kentucky Fried Chicken, Spicy Product Attitude Test, 1982
Box 34	Folder 15	821270 Operation PUSH International Trade Bureau, 1982
Box 35	Folder 1	821271 Liqueurs Focus Groups, 1982 (1)
Box 35	Folder 2	821271 Liqueurs Focus Groups, 1982 (2)
Box 35	Folder 3	821271 Liqueurs Focus Groups, 1982 (3)
Box 35	Folder 4	821271 Liqueurs Focus Groups, 1982 (4)
Box 35	Folder 5	821272 Network for Youth Services Consulting Project, 1982 (1)
Box 35	Folder 6	821272 Network for Youth Services Consulting Project, 1982 (2)
Box 35	Folder 7	821272 Network for Youth Services Consulting Project, 1982 (3)
Box 35	Folder 8	821272 Network for Youth Services Consulting Project, 1982 (4)
Box 35	Folder 9	821272 Network for Youth Services Consulting Project, 1982 (5)
Box 35	Folder 10	821273 Alcoholism and the Urban Black, Conference, 1980-1982
Box 35	Folder 11	821274 Kentucky Fried Chicken, Taste Test, 1982
Box 35	Folder 12	821280 Hamburger Helper Focus Group, 1982
Box 35	Folder 13	821281 Kiwi Presentation of Ambi, 1982
Box 35	Folder 14	821282 Hispanic Drinking Study, 1982 (1)
Box 35	Folder 15	821282 Hispanic Drinking Study, 1982 (2)
Box 35	Folder 16	821283 Kentucky Fried Chicken, Q.F.C. Evaluations, 1982 (1)
Box 35	Folder 17	821283 Kentucky Fried Chicken, Q.F.C. Evaluations, 1982 (2)
Box 36	Folder 1	821284 National United Affiliated Beverage Association (NUABA) Convention, 1980-1982 (1)
Box 36	Folder 2	821284 National United Affiliated Beverage Association (NUABA) Convention, 1980-1982 (2)
Box 36	Folder 3	831301 Lincoln Loan Bank, 1982
Box 36	Folder 4	831302 Ambi Dream Girl Focus Group, 1982
Box 36	Folder 5	831303 7-UP/Operation PUSH, 1982-1983 (1)
Box 36	Folder 6	831303 7-UP/Operation PUSH, 1982-1983 (2)
Box 36	Folder 7	831303 7-UP/Operation PUSH, “The All-New Blackbook International Reference Guide,” 1983 (3)
Box 36	Folder 8	831303 7-UP/Operation PUSH, Clippings, 1983, n.d. (4)
Box 36	Folder 9	831303 7-UP/Operation PUSH, Newsletters, 1982-1984 (5)
Box 36	Folder 10	831303 7-UP/Operation PUSH, PUSH Annual Convention, 1983 (6)
Box 36	Folder 11	831303 7-UP/Operation PUSH, c. 1982-1984 [Photograph] (7)
Box 36	Folder 12	831304 Hispanic J.C. Penny Field Study, 1982
Box 36	Folder 13	831305P Attitude and Awareness Study for Metro Transit, 1982
Box 36	Folder 14	831306P Helene Curtis Marketing Consultancy, 1977-1981, n.d. (1)
Box 36	Folder 15	831306P Helene Curtis Marketing Consultancy, n.d. (2)
Box 36	Folder 16	831307 Menthol Cigarettes, 1982-1983
Box 37	Folder 1	831308 Kentucky Fried Chicken, ATU Venezuela Study, 1982
Box 37	Folder 2	831315 Celeste Pizza Advertising, 1982 (1)
Box 37	Folder 3	831315 Celeste Pizza Advertising, 1982 (2)
Box 37	Folder 4	831316 Hispanic Juice Ad Awareness Study, 1982
Box 37	Folder 5	831317P Generic Nomenclature Study Proposal, 1982
Box 37	Folder 6	831318P Black American Male Proposal, 1982
Box 37	Folder 7	831320 Menthol Cigarette Ad Study, 1982
Box 37	Folder 8	831321 Amoco Oil, Black Consumer Gasoline Purchase Motivations and Buying Patterns, 1982 (1)
Box 37	Folder 9	831321 Amoco Oil, Black Consumer Gasoline Purchase Motivations and Buying Patterns, 1982 (2)
Box 37	Folder 10	831321 Amoco Oil, Black Consumer Gasoline Purchase Motivations and Buying Patterns, 1982 (3)
Box 37	Folder 11	831321 Amoco Oil, Black Consumer Gasoline Purchase Motivations and Buying Patterns, 1982-1983 (4)
Box 37	Folder 12	831321 Amoco Oil, Black Consumer Gasoline Purchase Motivations and Buying Patterns, 1982-1983 (5)
Box 37	Folder 13	831322 McDonald’s Rib Study, 1982
Box 37	Folder 14	831325 Killian’s Irish Ale, 1982-1983
Box 37	Folder 15	831326 R.C. Cola, 1982-1983 (1)
Box 37	Folder 16	831326 R.C. Cola, 1982-1983 (2)
Box 37	Folder 17	831326 R.C. Cola, 1982-1983 (3)
Box 37	Folder 18	831326 R.C. Cola, 1982-1983 (4)
Box 37	Folder 19	831326 R.C. Cola, 1982-1983 [A/V]
Box 38	Folder 1	831327 Menthol Cigarette Recruiting, 1983
Box 38	Folder 2	831328 Hispanic J.C. Penny Ad Study, 1983
Box 38	Folder 3	831330P Pre-/Post- Promotion Survey, Illinois Bell Telephone, 1983
Box 38	Folder 4	831331 Salad Dressing Focus Group, 1972 (1)
Box 38	Folder 5	831331 Salad Dressing Focus Group, 1979-1983 (2)
Box 38	Folder 6	831331 Salad Dressing Focus Group, 1983 (3)
Box 38	Folder 7	831335 Hispanic Mayoral Poll, 1982-1983
Box 38	Folder 8	831345 Salad Dressing Focus Groups, 1983 (1)
Box 38	Folder 9	831345 Salad Dressing Focus Groups, 1983 (2)
Box 38	Folder 10	831345 Salad Dressing Focus Groups, 1983 (3)
Box 38	Folder 11	831346P 7-UP Image Study, 1983
Box 38	Folder 12	831347 Killian’s Irish Red, 1983 (1)
Box 38	Folder 13	831347 Killian’s Irish Red, 1983 (2)
Box 38	Folder 14	831347 Killian’s Irish Red, 1983 (3)
Box 38	Folder 15	831347 Killian’s Irish Red, Focus Group, Comments, 1983 [A/V]
Box 38	Folder 16	831347 Killian’s Irish Red, Jingles, 1983 [A/V]
Box 39	Folder 1	831350 McDonald’s Promotion Focus Groups, 1983 (1)
Box 39	Folder 2	831350 McDonald’s Promotion Focus Groups, 1983 (2)
Box 39	Folder 3	831350 McDonald’s Promotion Focus Groups, 1983 (3)
Box 39	Folder 4	831351P Stroh’s Brewing Co., 1983
Box 39	Folder 5	831352 Data Collection Seminar, Des Plaines Valley Community Center, 1983
Box 39	Folder 6	831355 Seafood Focus Group, 1983 (1)
Box 39	Folder 7	831355 Seafood Focus Group, 1983 (2)
Box 39	Folder 8	831355 Seafood Focus Group, 1983 (3)
Box 39	Folder 9	831356 Pop-In Supermart, Grocery Store Usage, 1983 (1)
Box 39	Folder 10	831356 Pop-In Supermart, Grocery Store Usage, 1983 (2)
Box 39	Folder 11	831356 Pop-In Supermart, Grocery Store Usage, 1983 (3)
Box 39	Folder 12	831356 Pop-In Supermart, Grocery Store Usage, 1983 [A/V] (4)
Box 39	Folder 13	831357 Coors Advertising, 1983 (1)
Box 39	Folder 14	831357 Coors Advertising, 1983 (2)
Box 39	Folder 15	831357 Coors Advertising, 1983 (3)
Box 39	Folder 16	831357 Coors Advertising, 1983 (4)
Box 39	Folder 17	831357 Coors Advertising, 1983 [A/V] (5)
Box 40	Folder 1	831358 Beef Cubes Focus Group, 1983
Box 40	Folder 2	831359 Illinois Bell Telephone Company, Advertising, 1983
Box 40	Folder 3	831360 Dog Food Focus Group, 1983 (1)
Box 40	Folder 4	831360 Dog Food Focus Group, 1983 (2)
Box 40	Folder 5	831360 Dog Food Focus Group, 1983 (3)
Box 40	Folder 6	831370 Lean Line Packaging Study, 1983
Box 40	Folder 7	831371 Stir Fry Frozen Entree Focus Group, 1983 (1)
Box 40	Folder 8	831371 Stir Fry Frozen Entree Focus Group, 1983 (2)
Box 40	Folder 9	831371 Stir Fry Frozen Entree Focus Group, 1983 (3)
Box 40	Folder 10	831372 Fortified Wine Focus Groups, 1983 (1)
Box 40	Folder 11	831372 Fortified Wine Focus Groups, 1983 (2)
Box 40	Folder 12	831372 Fortified Wine Focus Groups, 1983 (3)
Box 41	Folder 1	841390 Recipe Dog Food Focus Groups, 1978 (1)
Box 41	Folder 2	841390 Recipe Dog Food Focus Groups, 1983 (2)
Box 41	Folder 3	841390 Recipe Dog Food Focus Groups, 1983 (3)
Box 41	Folder 4	841393 Salad Dressing Focus Group, 1983
Box 41	Folder 5	841394 Seafood Sauces Focus Groups, 1983 (1)
Box 41	Folder 6	841394 Seafood Sauces Focus Groups, 1983 (2)
Box 41	Folder 7	841394 Seafood Sauces Focus Groups, 1983 (3)
Box 41	Folder 8	841400 Baby Food Focus Group, 1983 (1)
Box 41	Folder 9	841400 Baby Food Focus Group, 1983 (2)
Box 41	Folder 10	841400 Baby Food Focus Group, 1983 (3)
Box 41	Folder 11	841400 Baby Food Focus Group, 1983 (4)
Box 41	Folder 12	841401 Cocoa Butter Skin Cream Product Test, 1984 (1)
Box 41	Folder 13	841401 Cocoa Butter Skin Cream Product Test, 1984 (2)
Box 42	Folder 1	841402 Adolph Coors Co., Black Motivation and Usage Study, 1978-1983 (1)
Box 42	Folder 2	841402 Adolph Coors Co., Black Motivation and Usage Study, 1983 (2)
Box 42	Folder 3	841402 Adolph Coors Co., Black Motivation and Usage Study, Computer Tabs, 1983 (3)
Box 42	Folder 4	841402 Adolph Coors Co., Black Motivation and Usage Study, Computer Tabs, 1983 (4)
Box 42	Folder 5	841402 Adolph Coors Co., Black Motivation and Usage Study, Concepts, 1983 (5)
Box 42	Folder 6	841402 Adolph Coors Co., Black Motivation and Usage Study, Correspondence, 1983 (6)
Box 42	Folder 7	841402 Adolph Coors Co., Black Motivation and Usage Study, Questionnaires, 1983 (7)
Box 42	Folder 8	841402 Adolph Coors Co., Black Motivation and Usage Study, Report, Part I, 1983 (8)
Box 42	Folder 9	841402 Adolph Coors Co., Black Motivation and Usage Study, Report, Part II, 1983 (9)
Box 42	Folder 10	841403 Adolph Coors Co., Ad Expansion, 1983 (1)
Box 42	Folder 11	841403 Adolph Coors Co., Ad Expansion, 1983 (2)
Box 42	Folder 12	841403 Adolph Coors Co., Ad Expansion, 1983 (3)
Box 42	Folder 13	841403 Adolph Coors Co., Ad Expansion [A/V] 1983
Box 43	Folder 1	841404 Fortified Wine Taste Test, 1983
Box 43	Folder 2	841405 Shoe Field Study, 1983
Box 43	Folder 3	841406 Topical Analgesic Focus Group, 1983
Box 43	Folder 4	841407 Topical Analgesic Name and Positioning Study, 1983
Box 43	Folder 5	841408 Topical Analgesic Communication Study, 1983
Box 43	Folder 6	841409 Amoco Oil Company, Black Purchase Motivations and Buying Patterns, 1978-1983 (1)
Box 43	Folder 7	841409 Amoco Oil, Black Purchase Motivations and Buying Patterns, Questionnaires, 1978-1983 (2)
Box 43	Folder 8	841409 Amoco Oil, Black Purchase Motivations and Buying Patterns, Report, 1983 (3)
Box 43	Folder 9	841415 Revised Stir Fry Focus Group, 1983 (1)
Box 43	Folder 10	841415 Revised Stir Fry Focus Group, Analytical Data, 1983 (2)
Box 43	Folder 11	841415 Revised Stir Fry Focus Group, Questionnaires, 1983 (3)
Box 43	Folder 12	841415 Revised Stir Fry Focus Group, Report, 1983 (4)
Box 43	Folder 13	841416 Curl Moisturizer Spray Product Test, 1984 (1)
Box 43	Folder 14	841416 Curl Moisturizer Spray Product Test, 1984 (2)
Box 43	Folder 15	841416 Curl Moisturizer Spray Product Test, Report, 1984 (3)
Box 43	Folder 16	841417 Natural Light Product Test, 1984
Box 44	Folder 1	841418 Today’s Catch, 1983-1984 (1)
Box 44	Folder 2	841418 Today’s Catch, Questionnaire, 1983 (2)
Box 44	Folder 3	841418 Today’s Catch, Questionnaire, 1983 (3)
Box 44	Folder 4	841418 Today’s Catch, Questionnaire, 1983 (4)
Box 44	Folder 5	841418 Today’s Catch, Questionnaire, 1983 (5)
Box 44	Folder 6	841418 Today’s Catch, Report, 1983 (6)
Box 44	Folder 7	841425 Wisconsin Dairy House Salad Dressing, Concept and Analytical Data, 1984 (1)
Box 44	Folder 8	841425 Wisconsin Dairy House Salad Dressing, Correspondence, 1983-1984 (2)
Box 44	Folder 9	841425 Wisconsin Dairy House Salad Dressing, Product Test Proposal, 1984 (3)
Box 44	Folder 10	841425 Wisconsin Dairy House Salad Dressing, Quota Sheets and Screeners, 1983-1984 (4)
Box 45	Folder 1	841425 Wisconsin Dairy House Salad Dressing, Report, Part I, 1984 (5)
Box 45	Folder 2	841425 Wisconsin Dairy House Salad Dressing, Report, Part II, 1984 (6)
Box 45	Folder 3	841425 Wisconsin Dairy House Salad Dressing, Report, Part III, 1984 (7)
Box 45	Folder 4	841425 Wisconsin Dairy House Salad Dressing, Report, Part IV, 1984 (8)
Box 45	Folder 5	841425 Wisconsin Dairy House Salad Dressing, Report, Unused Tables and Charts, 1984 (9)
Box 45	Folder 6	841425 Wisconsin Dairy House Salad Dressing, Topline Presentation, 1984 (10)
Box 45	Folder 7	841426 Mrs. Paul’s Frozen Fish Focus Group, 1984 (1)
Box 45	Folder 8	841426 Mrs. Paul’s Frozen Fish Focus Group, 1984 (2)
Box 45	Folder 9	841427 The Seven-Up Company, Black Image Focus Group, 1984 (1)
Box 45	Folder 10	841427 The Seven-Up Company, Black Image Focus Group, Questionnaires, c. 1983-1984 (2)
Box 45	Folder 11	841427 The Seven-Up Company, Black Image Focus Group, Reports, 1981-1983 (3)
Box 45	Folder 12	841427 The Seven-Up Company, Black Image Focus Group, Reports, 1983 (4)
Box 45	Folder 13	841429 General Mills, Black Female Attitudes Toward Ready-to-Eat Cereals, 1984
Box 45	Folder 14	841429 General Mills, Black Female Attitudes Toward Ready-to-Eat Cereals, Report, 1984
Box 46	Folder 1	841430 Independence Bank, Analysis, 1980-1984
Box 46	Folder 2	841435 Permanent Creme Relaxer Product Test, 1984
Box 46	Folder 3	841436 Perma Soft Focus Group, 1984 (1)
Box 46	Folder 4	841436 Perma Soft Focus Group, 1984 (2)
Box 46	Folder 5	841436 Perma Soft Focus Group, 1984 (3)
Box 46	Folder 6	841436 Perma Soft Focus Group, 1984 (4)
Box 46	Folder 7	841437 AMA Attitude Research Conference, 1984
Box 46	Folder 8	841438 Frozen Beef Entree Product Test, 1984
Box 46	Folder 9	841439 Del Monte Corporation, Fruit Nectar Product Test, 1984 (1)
Box 46	Folder 10	841439 Del Monte Corporation, Fruit Nectar Product Test, Report, Part I, 1984 (2)
Box 46	Folder 11	841439 Del Monte Corporation, Fruit Nectar Product Test, Report, Part II, 1984 (3)
Box 46	Folder 12	841439 Del Monte Corporation, Fruit Nectar Product Test, Report, Part III, 1984 (4)
Box 46	Folder 13	841439 Del Monte Corporation, Fruit Nectar Product Test, Report, Part IV, 1984 (5)
Box 46	Folder 14	841440 Dishwashing Liquid Focus Group, 1984
Box 46	Folder 15	841441 Chicago Game Shows Groups, 1984
Box 47	Folder 1	841445 Peace Corps Group Recruiting, 1984
Box 47	Folder 2	851446 Cigarette Study, 1984
Box 47	Folder 3	851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, 1985 (1)
Box 47	Folder 4	851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, Questionnaires, 1985 (2)
Box 47	Folder 5	851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, Questionnaires, 1985 (3)
Box 47	Folder 6	851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, Questionnaires, 1985 (4)
Box 47	Folder 7	851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, Questionnaires, 1985 (5)
Box 47	Folder 8	851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, Questionnaires, 1985 (6)
Box 47	Folder 9	851448 Black History Week Promotion Focus Groups, 1984
Box 47	Folder 10	851449 Hispanic Beer Study, 1984
Box 47	Folder 11	851450 Blacks in Advertising, 1984
Box 47	Folder 12	851451 Amoco Oil Company, Survey of Black Motorists, 1984-1985 (1)
Box 47	Folder 13	851451 Amoco Oil Company, Survey of Black Motorists, Report, 1985 (2)
Box 47	Folder 14	851456 Popeyes Fried Chicken Focus Group, 1984-1985
Box 48	Folder 1	851457 Three R Group Bank Group, 1984
Box 48	Folder 2	851460 Hispanic Show Purchasers Focus Group, 1984
Box 48	Folder 3	851463 Hispanic Media Telephone, 1982-1985 (1)
Box 48	Folder 4	851463 Hispanic Media Telephone, 1982-1985 (2)
Box 48	Folder 5	851464 Adolph Coors Co., Corporate Image Study, 1982-1986 (1)
Box 48	Folder 6	851464 Adolph Coors Co., Corporate Image Study, 1982-1986 (2)
Box 48	Folder 7	851464 Adolph Coors Co., Corporate Image Study, Report, Part I, 1985 (3)
Box 48	Folder 8	851464 Adolph Coors Co., Corporate Image Study, Report, Part II, 1985 (4)
Box 48	Folder 9	851464 Adolph Coors Co., Corporate Image Study, Report, Part III, 1985 (5)
Box 48	Folder 10	851464 Adolph Coors Co., Corporate Image Study, Report (Presentation Handout), 1986 (6)
Box 48	Folder 11	851464 Adolph Coors Co., Corporate Image Study, Report, Part I, January 1986 (7)
Box 48	Folder 12	851464 Adolph Coors Co., Corporate Image Study, Report, Part II, January 1986 (8)
Box 48	Folder 13	851464 Adolph Coors Co., Corporate Image Study, Report, Part III, January 1986 (9)
Box 48	Folder 14	851464 Adolph Coors Co., Corporate Image Study, Report, February 1986 (10)
Box 49	Folder 1	851464 Adolph Coors Co., Corporate Image Study, The Hispanic Report, c. 1984-1986 (11)
Box 49	Folder 2	851464 Adolph Coors Co., Corporate Image Study, The Hispanic Report, Correspondence, 1984-1986 (12)
Box 49	Folder 3	851464 Adolph Coors Co., Corporate Image Study, The Hispanic Report, Report, 1986 (13)
Box 49	Folder 4	851465 Black Consumer Reactions to Canadian Club Advertising Concepts, 1985 (1)
Box 49	Folder 5	851465 Black Consumer Reactions to Canadian Club Advertising Concepts, Reports, 1985 (2)
Box 49	Folder 6	851466 Peoples Gas, 1985
Box 49	Folder 7	851467 Amoco Ad Test Groups, 1985 (1)
Box 49	Folder 8	851467 Amoco Ad Test Groups, 1985 (2)
Box 49	Folder 9	851467 Amoco Ad Test Groups, 1985 (3)
Box 49	Folder 10	851468 Skin Care Among Chinese Women, 1985 (1)
Box 49	Folder 11	851468 Skin Care Among Chinese Women, 1985 (2)
Box 49	Folder 12	851469 Hispanic Inter-Urban Bus Riders, 1985
Box 49	Folder 13	851470 Hispanic Beer Drinkers, 1985
Box 49	Folder 14	851471 South Shore Commercial Development/Telephone Interviews, 1985 (1)
Box 49	Folder 15	851471 South Shore Commercial Development/Telephone Interviews, 1985 (2)
Box 49	Folder 16	851471 South Shore Commercial Development/Telephone Interviews, 1985 (3)
Box 49	Folder 17	851472 Adolph Coors, Hispanic Tracking Study, 1985
Box 49	Folder 18	851473 Focus Group Recruiting, 1985
Box 50	Folder 1	851474 Black Male Consumer Attitudes Toward Scotch and Scotch Advertising, 1985
Box 50	Folder 2	851475 Black Female Cooking Study/Ethnic Cookbook Study, 1985
Box 50	Folder 3	851476 Hispanic Auto Awareness and Attitude Study, 1985-1986
Box 50	Folder 4	861477 Spanish Language Ad Tracking, 1985-1986
Box 50	Folder 5	861487 Hispanic Auto Awareness Study, 1985
Box 50	Folder 6	861500 Hispanic Distilled Spirits Study, 1986
Box 50	Folder 7	861501 Hispanic Poll, 26th Ward, Citizens for Luis Guterras, 1986
Box 50	Folder 8	861502 Hospital Services Study, 1986
Box 50	Folder 9	861503 Adolph Coors Co., Image Study/Wave II, 1986
Box 50	Folder 10	861504 Morton Salt, Black Female Consumer Attitudes Toward Seasoned Salt, 1986 (1)
Box 50	Folder 11	861504 Morton Salt, Black Female Consumer Attitudes Toward Seasoned Salt, Reports, 1986 (2)
Box 50	Folder 12	861505 Church’s Fried Chicken, Birmingham Study, 1986 (1)
Box 50	Folder 13	861505 Church’s Fried Chicken, Birmingham Study, Report, 1986 (2)
Box 50	Folder 14	861506 Hispanic Phone Study, Beer Drinkers, 1985-1986
Box 50	Folder 15	861607 Church’s Fried Chicken, Chicago Study, 1986
Box 50	Folder 16	861608 South Chicago Hospital Image Study, 1986 (1)
Box 50	Folder 17	861608 South Chicago Hospital Image Study, 1986 (2)
Box 50	Folder 18	861608 South Chicago Hospital Image Study, Questionnaires, 1986 (3)
Box 51	Folder 1	861608 South Chicago Hospital Image Study, Questionnaires, 1986 (4)
Box 51	Folder 2	861608 South Chicago Hospital Image Study, Report, 1986 (5)
Box 51	Folder 3	861609 Beer Retailer Phone Study, 1979-1986 (?)
Box 51	Folder 4	861610 Amoco Oil Co., Black Motorist Study, Wave II, 1986 (1)
Box 51	Folder 5	861610 Amoco Oil Co., Black Motorist Study, Wave II, Data, 1986 (2)
Box 51	Folder 6	861610 Amoco Oil Co., Black Motorist Study, Wave II, Presentation, 1986 (3)
Box 51	Folder 7	861612 Hispanic Long Distance Phone Study, 1986
Box 51	Folder 8	861613 Church’s Fried Chicken, Focus Group II, 1986 (1)
Box 51	Folder 9	861613 Church’s Fried Chicken, Focus Group II, Presentation, 1986 (2)
Box 51	Folder 10	861615 IL Bell Telephone, Low Income Phone Rate Groups, 1986 (1)
Box 51	Folder 11	861615 IL Bell Telephone, Low Income Phone Rate Groups, 1986 (2)
Box 51	Folder 12	861615 IL Bell Telephone, Low Income Phone Rate Groups, 1986 (3)
Box 51	Folder 13	861615 IL Bell Telephone, Low Income Phone Rate Groups, 1986 [A/V]
Box 51	Folder 14	861615B Low Income Phone Rate Groups, 1986
Box 51	Folder 15	871640 7-Eleven, Convenience Store Study, 1986
Box 51	Folder 16	871645 Yankelovich, Attitudes Toward American Life, 1987
Box 52	Folder 1	871655 South Chicago Community Hospital, Image, and Attitude Study, 1986
Box 52	Folder 2	871656 Recycle Groups, 1986
Box 52	Folder 3	871670 Amoco Oil Co., Commercial Focus Group, 1986-1987 (1)
Box 52	Folder 4	871670 Amoco Oil Co., Commercial Focus Group, Report, 1987 (2)
Box 52	Folder 5	871670 Amoco Oil Co., Commercial Focus Group, 1986-1987 [A/V]
Box 52	Folder 6	871670 Amoco Oil Co., Commercial Focus Group, 1986-1987 [A/V]
Box 52	Folder 7	871671 IL Bell Telephone, Nonsubscribers Study, 1987 (1)
Box 52	Folder 8	871671 IL Bell Telephone, Nonsubscribers Study, 1987 (2)
Box 52	Folder 9	871671 IL Bell Telephone, Nonsubscribers Study, 1987 (3)
Box 52	Folder 10	871676 Searle Focus Group, 1986-1987
Box 52	Folder 11	871676 Searle Focus Group, 1986-1987 [A/V]
Box 52	Folder 12	871677 Searle Packaging Study, 1986-1987
Box 52	Folder 13	871677 Searle Focus Group, 1986-1987 [A/V]
Box 52	Folder 14	871678 Church’s Fried Chicken Study, New Orleans Study, 1987 (1)
Box 52	Folder 15	871678 Church’s Fried Chicken Study, New Orleans Study, 1987 (2)
Box 53	Folder 1	871678 Church’s Fried Chicken Study, New Orleans Study, 1987 (3)
Box 53	Folder 2	871678 Church’s Fried Chicken Study, New Orleans Study, 1987 [A/V]
Box 53	Folder 3	871679 Hispanic Personal Hygiene Study, 1987
Box 53	Folder 4	871680 Church’s Fried Chicken Study, St. Louis Study, 1987 (1)
Box 53	Folder 5	871680 Church’s Fried Chicken Study, St. Louis Study, 1987 (2)
Box 53	Folder 6	871680 Church’s Fried Chicken Study, St. Louis Study, 1987 (3)
Box 53	Folder 7	871680 Church’s Fried Chicken Study, St. Louis Study, 1987 (4)
Box 53	Folder 8	871680 Church’s Fried Chicken Study, St. Louis Study, 1987 [A/V]
Box 53	Folder 9	871681A Information and Analysis, Media Usage Inquiry, 1987
Box 53	Folder 10	871682 Hispanic Beer Study, 1987
Box 53	Folder 11	871683 Hispanic Attitudinal Market Opinion, 1987
Box 54	Folder 1	871684 Luster Products, Focus Groups, 1987 (1)
Box 54	Folder 2	871684 Luster Products, Focus Groups, 1987 (2)
Box 54	Folder 3	871684 Luster Products, Focus Groups, 1987 (3)
Box 54	Folder 4	871684 Luster Products, Focus Groups, 1987 [A/V]
Box 54	Folder 5	871685 Plant People, 1987
Box 54	Folder 6	871687 Adolph Coors Co., Image Study, Wave III, 1987
Box 54	Folder 7	871690 Luster Products, 1987 (1)
Box 54	Folder 8	871690 Luster Products, 1987 (2)
Box 54	Folder 9	871690 Luster Products, 1987 (3)
Box 54	Folder 10	871690 Luster Products, 1987 (4)
Box 54	Folder 11	871690 Luster Products, 1987 (5)
Box 54	Folder 12	871691 Hispanic Beer Drinker, 1987
Box 54	Folder 13	871692 Searle and Company, Demuleen 1/35 Promotional Programs Awareness Test, 1987 (1)
Box 54	Folder 14	871692 Searle and Company, Demuleen 1/35 Promotional Programs Awareness Test, 1987 (2)
Box 54	Folder 15	871693 Pepsi Co., Evaluation of Diet Pepsi, 1987 (1)
Box 54	Folder 16	871693 Pepsi Co., Evaluation of Diet Pepsi, Report, 1988 (2)
Box 55	Folder 1	871694 Pepsi Packaging Study, 1987 (1)
Box 55	Folder 2	871694 Pepsi Packaging Study, 1987 (2)
Box 55	Folder 3	871694 Pepsi Packaging Study, 1987 (3)
Box 55	Folder 4	871694 Pepsi Packaging Study, 1987 (4)
Box 55	Folder 5	871695 Taste of Chicago, 1986-1988 (1)
Box 55	Folder 6	871695 Taste of Chicago, Report, 1987 (2)
Box 55	Folder 7	881701 Gerber Products Co., 1987
Box 55	Folder 8	881703 Lutheran General Hospital/Lincoln Park Focus Groups, 1988
Box 55	Folder 9	881703 Lutheran General Hospital/Lincoln Park Focus Groups, 1988 [A/V]
Box 55	Folder 10	881704 Luster Products, Business Forum, 1987
Box 55	Folder 11	881705 Public School Project, 1986-1987
Box 55	Folder 12	881705 Public School Project, August 1986 [A/V]
Box 56	Folder 1	881706 Pepsi Co., Wave II, ATU, 1988 (1)
Box 56	Folder 2	881706 Pepsi Co., Wave II, ATU, 1988 (2)
Box 56	Folder 3	881706 Pepsi Co., Wave II, ATU, 1988 (3)
Box 56	Folder 4	881707 New York Times, Readership, 1987-1988
Box 56	Folder 5	881710 Adolph Coors Co. Image Study, 1987-1988 (1)
Box 56	Folder 6	881710 Adolph Coors Co. Image Study, Report, July 1988 (2)
Box 56	Folder 7	881710 Adolph Coors Co. Image Study, Report, October 1988 (3)
Box 56	Folder 8	881711 Adolph Coors Co., Minority Leadership Study, 1987-1988 (1)
Box 56	Folder 9	881711 Adolph Coors Co., Minority Leadership Study, Report, 1988 (2)
Box 56	Folder 10	881712 Trend Memo, 1988
Box 56	Folder 11	881715 Jean Anderson and Associates, Public Aid Clinics, 1988
Box 56	Folder 12	881717 Moran and Tucker, 1988
Box 56	Folder 13	881719 Wirthlan Group, City College Study, 1988
Box 56	Folder 14	881720 Chicago Transit Authority, Market Survey, 1988
Box 56	Folder 15	881721 Plant People, 1988
Box 56	Folder 16	881722 Amoco Oil, Commercial Focus Groups, 1988
Box 56	Folder 17	881722 Amoco Oil, Commercial Focus Groups, “Jackie” Recordings, 1988 [A/V]
Box 56	Folder 18	881722 Amoco Oil, Commercial Focus Groups, Buffalo, 1988 [A/V]
Box 57	Folder 1	891705 WCGI Focus Groups, 1989 (1)
Box 57	Folder 2	891705 WCGI Focus Groups, 1989 (2)
Box 57	Folder 3	891705 WCGI Focus Groups, 1989 (3)
Box 57	Folder 4	891705 WCGI Focus Groups, 1989 (4)
Box 57	Folder 5	891706 Adolph Coors Co., Promo Memo Activity, 1988
Box 57	Folder 6	891706 Adolph Coors Co., Promo Memo Activity, Coors Concession Stand, 1988 [Photograph]
Box 57	Folder 7	891706 Adolph Coors Co., Promo Memo Activity, Coors Concession Stand, 1988 [Photograph]
Box 57	Folder 8	891706 Adolph Coors Co., Promo Memo Activity, Coors Race Track, 1988 [Photograph]
Box 57	Folder 9	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57	Folder 10	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57	Folder 11	891706 Adolph Coors Co., Promo Memo Activity, Coors Van, 1988 [Photograph]
Box 57	Folder 12	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Banner, 1988 [Photograph]
Box 57	Folder 13	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Banner, 1988 [Photograph]
Box 57	Folder 14	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57	Folder 15	891706 Adolph Coors Co., Promo Memo Activity, Unidentified Man, 1988 [Photograph]
Box 57	Folder 16	891706 Adolph Coors Co., Promo Memo Activity, Rodeo House, 1988 [Photograph]
Box 57	Folder 17	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57	Folder 18	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Banner, 1988 [Photograph]
Box 57	Folder 19	891706 Adolph Coors Co., Promo Memo Activity, Rodeo, 1988 [Photograph]
Box 57	Folder 20	891706 Adolph Coors Co., Promo Memo Activity, Coors Advertisement, 1988 [Photograph]
Box 57	Folder 21	891706 Adolph Coors Co., Promo Memo Activity, Rodeo, 1988 [Photograph]
Box 57	Folder 22	891706 Adolph Coors Co., Promo Memo Activity, Rodeo, 1988 [Photograph]
Box 57	Folder 23	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57	Folder 24	891706 Adolph Coors Co., Promo Memo Activity, Rodeo, 1988 [Photograph]
Box 57	Folder 25	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57	Folder 26	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57	Folder 27	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57	Folder 28	891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57	Folder 29	891709 Mexican Airline Study, 1988
Box 57	Folder 30	891710 Quaker Oats, Black Consumer Attitudes, 1986-1989 (1)
Box 57	Folder 31	891710 Quaker Oats, Black Consumer Attitudes, 1986-1989 (2)
Box 57	Folder 32	891710 Quaker Oats, Black Consumer Attitudes, Report, 1988 (3)
Box 57	Folder 33	891711 Surgitek Study, 1989 (1)
Box 57	Folder 34	891711 Surgitek Study, 1989 (2)
Box 57	Folder 35	891712 Adolph Coors Co., Black A.I.U. Tracking Study, 1989
Box 58	Folder 1	891713 University of Illinois Hospital, Hospital Advertising Study, 1988-1989 (1)
Box 58	Folder 2	891713 University of Illinois Hospital, Hospital Advertising Study, Report, October 1988 (2)
Box 58	Folder 3	891713 University of Illinois Hospital, Hospital Advertising Study, Report, December 1988 (3)
Box 58	Folder 4	891713 University of Illinois Hospital, Hospital Advertising Study, Report, February 1989 (4)
Box 58	Folder 5	891713 University of Illinois Hospital, Hospital Advertising Study, 6 p.m., October 20, 1988 [A/V]
Box 58	Folder 6	891713 University of Illinois Hospital, Hospital Advertising Study, 8 p.m., October 20, 1988 [A/V]
Box 58	Folder 7	891723 Luster’s Products, 1989
Box 58	Folder 8	891724 Oakland Rodeo, Promo Memo, 1989
Box 58	Folder 9	891725 Zydeco Festival, Promo Memo, 1989
Box 58	Folder 10	891726 Official Bill Pickett Invitational Black Rodeo, Promo Memo, 1989
Box 58	Folder 11	891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58	Folder 12	891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58	Folder 13	891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58	Folder 14	891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58	Folder 15	891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58	Folder 16	891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58	Folder 17	891727 Detroit Rodeo, Promo Memo, 1989
Box 58	Folder 18	891729 Sunstreet Festival, 1989
Box 58	Folder 19	891736 Luster’s Products, 1988-1989 (1)
Box 58	Folder 20	891736 Luster’s Products, 1988-1989 (2)
Box 58	Folder 21	891736 Luster’s Products, 1988-1989 (3)
Box 58	Folder 22	891736 Luster’s Products, 1988-1989 (4)
Box 58	Folder 23	891736 Luster’s Products, 1988-1989 (5)
Box 59	Folder 1	891736 Luster’s Products, Report, Part I, 1989 (6)
Box 59	Folder 2	891736 Luster’s Products, Report, Part II, 1989 (7)
Box 59	Folder 3	891736 Luster’s Products, 1989 [A/V]
Box 59	Folder 4	891740 Super Values (Cub Foods), 1989
Box 59	Folder 5	891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, 1988-1989 (1)
Box 59	Folder 6	891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, Collected Data, 1989 (2)
Box 59	Folder 7	891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, Information Packet Materials, 1989 (3)
Box 59	Folder 8	891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, Posters, 1989 (4)
Box 59	Folder 9	891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, Questionnaires, 1989 (5)
Box 59	Folder 10	891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, Questionnaires, 1989 (6)
Box 59	Folder 11	891746 R.J. Reynolds, 1989
Box 59	Folder 12	891747 Surgitek, 1988-1989
Box 59	Folder 13	891748 R.J. Reynolds, 1989 (1)
Box 59	Folder 14	891749 R.J. Reynolds, 1989 (2)
Box 59	Folder 15	891750 Market Tech, Hair Braiding Study, 1989
Box 60	Folder 1	Project Reports, Amoco/Standard Oil Print and Radio Spot Ad Test, 1978
Box 60	Folder 2	Project Reports, Attitudes and Usage of Vigorol Hair Relaxer, 1977
Box 60	Folder 3	Project Reports, Barbecue Taste Test Among White Consumers in Five Markets, Prepared for Kraft Foods, 1976 (1)
Box 60	Folder 4	Project Reports, Barbecue Taste Test Among White Consumers in Five Markets, Prepared for Kraft Foods, 1976 (2)
Box 60	Folder 5	Project Reports, Barbecue Taste Test Among White Consumers in Five Markets, Prepared for Kraft Foods, 1976 (3)
Box 60	Folder 6	Project Reports, Beautician Image Study, 1979
Box 60	Folder 7	Project Reports, Black Female Reactions to an Ambi Body Lotion Commercial, 1981
Box 60	Folder 8	Project Reports, Chicago Metropolitan Area Census Tract with Black Population Greater than Thirty-Five Percent, 1983
Box 60	Folder 9	Project Reports, The Hispanic Registered Voter: Demographics, Attitudes and Opinions, 1981
Box 60	Folder 10	Project Reports, Keri Lotion Concept Execution and Product Study, 1977
Box 60	Folder 11	Project Reports, Modified Dietary Food Study, Prepared for Kraftco Corporation, 1976
Box 60	Folder 12	Project Reports, Modified Dietary Food Study II, Prepared for Kraft Inc., 1977
Box 60	Folder 13	Project Reports, Opinions of Black and Hispanic Voters in Chicago, 1982
Box 60	Folder 14	Project Reports, Profile—The Black Professional Beautician, n.d.
Box 60	Folder 15	Project Reports, Profile of Inner City Market I, A Qualitative Evaluation of the Detroit Market, Prepared for Amoco Oil, 1978
Box 60	Folder 16	Project Reports, Professional Evaluation of Conditioners for Relaxed Hair, Prepared for Johnson Products Company, 1978
Box 60	Folder 17	Project Reports, Professional Evaluation of a New Leave-in Conditioner, Prepared for Johnson Products, 1978
Box 60	Folder 18	Project Reports, Professional Evaluation of Synergistic 9 Shampoo, 1979
Box 61	Folder 1	Project Reports, A Qualitative Exploration of Black Consumer Attitudes Relative to the McDonald’s McChicken Sandwich, 1979
Box 61	Folder 2	Project Reports, A Qualitative Exploration of Black Consumer Attitudes Relative to a Select Group of Hair Care Products, 1978
Box 61	Folder 3	Project Reports, A Qualitative Exploration of Black Female Consumer Attitudes Relative to Cosmetics and Fragrances, Prepared for Johnson Products Co., 1980
Box 61	Folder 4	Project Reports, A Qualitative Exploration of Black Male Consumer Attitude Relative to Malt Liquor, Prepared for Jos. Schlitz Brewing Co., 1979
Box 61	Folder 5	Project Reports, A Qualitative Exploration of Black Consumer Attitudes Relative to McDonald’s Onion Nuggets, 1979
Box 61	Folder 6	Project Reports, A Qualitative Exploration of Consumer Attitudes Relative to Banking, Prepared for South Shore Bank, 1980
Box 61	Folder 7	Project Reports, A Qualitative Exploration of Male Consumer Attitudes Toward Old English “800” Malt Liquor and Its Competitors, 1981
Box 61	Folder 8	Project Reports, Reader Profile Study II, Prepared for Woodall Publishing Co., 1978
Box 61	Folder 9	Project Reports, Special Recall Evaluation of Permanent Creme Relaxer and Product Evaluation of D-7128 Permanent Creme Relaxer, 1977
Box 61	Folder 10	Project Reports, Supercomb: An In-Home Consumer Use Study, Prepared for Johnson Products Co., 1978
Box 62	Folder 1	Project Reports, Other, Audits and Surveys, Inc., Selected Menu Item Preferences Among Black McDonald’s Customers, 1978
Box 62	Folder 2	Project Reports, Other, Behavioral Systems, Inc., Black Consumer Dynamics in the Kool-Aid Market, 1973
Box 62	Folder 3	Project Reports, Other, Burrell Advertising, Analysis of McDonald’s National Baseline Study for 1974 and for 1977 as it Relates to Black Consumers, 1978
Box 62	Folder 4	Project Reports, Other, Burrell Advertising, McDonald’s Black Consumer Market Plan, 1979
Box 62	Folder 5	Project Reports, Other, Burrell Advertising, Why a Black Consumer Market Effort for McDonald’s? 1977
Box 62	Folder 6	Project Reports, Other, Department of Alcohol and Drug Programs, Drinking Practices and Alcohol-Related Problems of Spanish Speaking Persons in Three California Locales, 1980 (1)
Box 62	Folder 7	Project Reports, Other, Department of Alcohol and Drug Programs, Drinking Practices and Alcohol-Related Problems of Spanish Speaking Persons in Three California Locales, 1980 (2)
Box 62	Folder 8	Project Reports, Other, Dillingham, Associates Inc., Barbecue Sauce Taste Test Among Black Females in St. Louis and Detroit [Submitted to Kraft Foods], 1976
Box 62	Folder 9	Project Reports, Other, FCB Research Department, Kraft Packaged Dinners Attitude and Use Study, 1974 (1)
Box 62	Folder 10	Project Reports, Other, FCB Research Department, Kraft Packaged Dinners Attitude and Use Study, 1974 (2)
Box 62	Folder 11	Project Reports, Other, Goldring and Co., Kraftco. Corporation’s Modified Food Fact Book, 1975 (1)
Box 62	Folder 12	Project Reports, Other, Goldring and Co., Kraftco. Corporation’s Modified Food Fact Book, 1975 (2)
Box 62	Folder 13	Project Reports, Other, Goldring and Co., Onion and Garlic Salt Central Location Taste Test, Morton Salt Company, 1976
Box 62	Folder 14	Project Reports, Other, Goldring and Co., Morton Hamburger Mix-in Central Location Taste Test, Morton Salt Company, 1976
Box 63	Folder 1	Project Reports, Other, Goldring and Co., Morton Vegetable Toppers Product Concept Test, Morton Salt Company, 1975
Box 63	Folder 2	Project Reports, Other, Intec Inc., Market Audit Services in Technical and Industrial Markets, n.d.
Box 63	Folder 3	Project Reports, Other, Kraftco Corporation, Cold-Pack Co-precipitate Cottage Cheese from Concentrated Milk, 1975
Box 63	Folder 4	Project Reports, Other, Kraftco Corporation, Special Dietary Products Presentation Summary, 1976
Box 63	Folder 5	Project Reports, Other, McDonald’s Corporation, Customer Profile Studies, May and November 1978
Box 63	Folder 6	Project Reports, Other, McDonald’s Corporation, McChicken Buyer Reaction Study, 1979
Box 63	Folder 7	Project Reports, Other, Market Facts, Inc., McDonald’s National Baseline Study (1)
Box 63	Folder 8	Project Reports, Other, Market Facts, Inc., McDonald’s National Baseline Study (2)
Box 63	Folder 9	Project Reports, Other, Market Facts, Inc., McDonald’s National Baseline Study (3)
Box 63	Folder 10	Project Reports, Other, McDonald’s Corporation, Summary of “Who Eats What”, 1979
Box 63	Folder 11	Project Reports, Other, Rabin Research Company, Low Fat Milk TV Commercial Test, Prepared for Kraftco Corporation, 1974
Box 63	Folder 12	Project Reports, Other, Response Analysis, Food and Nutrition – Pt. 1: Main Findings, Prepared for Division of Consumer Studies, Bureau of Foods, FDA, 1974
Box 63	Folder 13	Project Reports, Other, Roman/Visschers Inc., Market Analysis: The Fast Food Industry, 1978 (1)
Box 63	Folder 14	Project Reports, Other, Roman/Visschers Inc., Market Analysis: The Fast Food Industry, 1978 (2)
Box 63	Folder 15	Project Reports, Other, Sears, Roebuck and Co., Survey Research, 1977
Box 63	Folder 16	Project Reports, Other, Richard Day Research, Inc., A Statewide Survey of the Voters of Illinois, 1982 (1)
Box 63	Folder 17	Project Reports, Other, Richard Day Research, Inc., A Statewide Survey of the Voters of Illinois, 1982 (2)
Box 64	Folder 1	Project Reports, Other, Unknown Author, Equa-Potential New Product Areas, 1973 (1)
Box 64	Folder 2	Project Reports, Other, Unknown Author, Equa-Potential New Product Areas, 1973 (2)
Box 64	Folder 3	Project Reports, Other, Unknown Author, Equa-Potential New Product Areas, 1973 (3)
Box 64	Folder 4	Project Reports, Other, Unknown Author, Female Hair Care, 1979-1980 (1)
Box 64	Folder 5	Project Reports, Other, Unknown Author, Female Hair Care, 1979-1980 (2)
Box 64	Folder 6	Project Reports, Other, Unknown Author, Female Hair Care, 1979-1980 (3)
Box 64	Folder 7	Project Reports, Other, Unknown Author, Female Hair Care, 1979-1980 (4)
Box 64	Folder 8	Project Reports, Other, Unknown Author, Female Hair Care, 1979-1980 (5)
Box 64	Folder 9	Project Reports, Other, Unknown Author, Fragrance Women Focus Groups, 1979-1980 (1)
Box 64	Folder 10	Project Reports, Other, Unknown Author, Fragrance Women Focus Groups, 1979-1980 (2)
Box 65	Folder 1	Project Reports, Other, Unknown Author, Grooming—Men Focus Group, 1979-1980 (1)
Box 65	Folder 2	Project Reports, Other, Unknown Author, Grooming—Men Focus Group, 1979-1980 (2)
Box 65	Folder 3	Project Reports, Other, Unknown Author, Grooming—Men Focus Group, 1979-1980 (3)
Box 65	Folder 4	Project Reports, Other, Unknown Author, Lawn and Garden Study, n.d.
Box 65	Folder 5	Project Reports, Other, Unknown Author, Milk Taste Test, n.d.
Box 65	Folder 6	Project Reports, Other, Unknown Author, Saralee Fruit N’ Danish Study, n.d.
Box 65	Folder 7	Project Reports, Other, Unknown Author, Untitled Report re: Kraftco Corporation, n.d.
Box 65	Folder 8	Project Reports, Other, Unknown Author, The Weight Control Markets, 1973 (1)
Box 65	Folder 9	Project Reports, Other, Unknown Author, The Weight Control Markets, 1973 (2)
Box 66	Folder 1	Proposals, 1974-1976
Box 66	Folder 2	Proposals, 1977
Box 66	Folder 3	Proposals, January 1978 – March 1978
Box 66	Folder 4	Proposals, April 1978 – December 1978
Box 66	Folder 5	Proposals, 1979
Box 66	Folder 6	Proposals, 1980
Box 66	Folder 7	Proposals, 1981
Box 66	Folder 8	Proposals, 1982
Box 66	Folder 9	Proposals, January 1983 – March 1983
Box 66	Folder 10	Proposals, June 1983 – December 1983
Box 66	Folder 11	Proposals, January 1984 – February 1984
Box 67	Folder 1	Proposals, March 1984 – August 1984
Box 67	Folder 2	Proposals, September 1984 – December 1984
Box 67	Folder 3	Proposals, January 1985 – April 1985
Box 67	Folder 4	Proposals, May 1985 – December 1985
Box 67	Folder 5	Proposals, 1986
Box 67	Folder 6	Proposals, 1987
Box 67	Folder 7	Proposals, 1988
Box 67	Folder 8	Proposals, 1989
Box 67	Folder 9	Proposals, n.d. (1)
Box 67	Folder 10	Proposals, n.d. (2)
Series 3: Adolph Coors Brewing Co., 1980-1991
Box 68	Folder 1	Coors, 1st Period, Banking, 1987
Box 68	Folder 2	Coors, 1st Period, Corporate Advertising, Marketing and Public Relations, 1987
Box 68	Folder 3	Coors, 1st Period, Corporate Advertising, Marketing and Public Relations, 1988
Box 68	Folder 4	Coors, 1st Period, Transportation, 1987
Box 68	Folder 5	Coors, 1st Period, Vendor Detail Listing, 1987
Box 68	Folder 6	Coors, 1st Quarter, Banking Summary, 1987
Box 68	Folder 7	Coors, 1st Quarter, Banking and Finance, 1988
Box 68	Folder 8	Coors, 1st Quarter, Banking and Finance, 1989
Box 68	Folder 9	Coors, 1st Quarter, Corporate Brand Advertising, Marketing and Public Relations, 1988
Box 68	Folder 10	Coors, 1st Quarter, Corporate Brand Advertising, Marketing and Public Relations, 1989
Box 68	Folder 11	Coors, 1st Quarter, Corporate Contributions, 1988
Box 68	Folder 12	Coors, 1st Quarter, Corporate Contributions, 1989
Box 68	Folder 13	Coors, 1st Quarter, Distributorship Development, 1987
Box 68	Folder 14	Coors, 1st Quarter, Distributorship Development, 1988
Box 68	Folder 15	Coors, 1st Quarter, Distributorship Development, 1989
Box 68	Folder 16	Coors, 1st Quarter, Insurance, 1987
Box 68	Folder 17	Coors, 1st Quarter, Insurance, 1988
Box 68	Folder 18	Coors, 1st Quarter, Insurance, 1989
Box 68	Folder 19	Coors, 1st Quarter, Management and Employment, 1987
Box 68	Folder 20	Coors, 1st Quarter, Management and Employment, 1988
Box 68	Folder 21	Coors, 1st Quarter, Narrative, Corporate Advertising, Marketing and Public Relations, 1987
Box 68	Folder 22	Coors, 1st Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, May 1988
Box 68	Folder 23	Coors, 1st Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, May 1989
Box 68	Folder 24	Coors, 1st Quarter, Purchasing, 1985-1987
Box 68	Folder 25	Coors, 1st Quarter, Purchasing, 1988
Box 68	Folder 26	Coors, 1st Quarter, Purchasing, 1989
Box 68	Folder 27	Coors, 1st Quarter, Transportation, 1988
Box 68	Folder 28	Coors, 1st Quarter, Transportation, 1989
Box 68	Folder 29	Coors, 2nd Period, Banking, 1987
Box 68	Folder 30	Coors, 2nd Period, Corporate Advertising, Marketing and Public Relations, 1987
Box 68	Folder 31	Coors, 2nd Period, Corporate Advertising, Marketing and Public Relations, 1988
Box 68	Folder 32	Coors, 2nd Period, Vendor Detail Listing, 1987
Box 68	Folder 33	Coors, 2nd Quarter, Banking and Finance Summary, 1987
Box 68	Folder 34	Coors, 2nd Quarter, Banking and Finance Summary, 1988
Box 68	Folder 35	Coors, 2nd Quarter, Banking and Finance Summary, 1989
Box 68	Folder 36	Coors, 2nd Quarter, Corporate Brand Advertising, Marketing and Public Relations, 1988
Box 69	Folder 1	Coors, 2nd Quarter, Corporate Brand Advertising, Marketing and Public Relations, 1989 (1)
Box 69	Folder 2	Coors, 2nd Quarter, Corporate Brand Advertising, Marketing and Public Relations, 1989 (2)
Box 69	Folder 3	Coors, 2nd Quarter, Corporate Contributions, 1988
Box 69	Folder 4	Coors, 2nd Quarter, Corporate Brand Advertising, Marketing, Public Relations, Corporate Contributions, Donations and Education, 1987
Box 69	Folder 5	Coors, 2nd Quarter, Corporate Contributions, 1989
Box 69	Folder 6	Coors, 2nd Quarter, Distributorship Development, 1987
Box 69	Folder 7	Coors, 2nd Quarter, Distributorship Development, 1988
Box 69	Folder 8	Coors, 2nd Quarter, Distributorship Development, 1989
Box 69	Folder 9	Coors, 2nd Quarter, Insurance Summary, 1987
Box 69	Folder 10	Coors, 2nd Quarter, Insurance, 1988
Box 69	Folder 11	Coors, 2nd Quarter, Insurance, 1989
Box 69	Folder 12	Coors, 2nd Quarter, Management and Employment Opportunities Summary, 1987
Box 69	Folder 13	Coors, 2nd Quarter, Management and Employment, 1988
Box 69	Folder 14	Coors, 2nd Quarter, Management and Employment, 1989
Box 69	Folder 15	Coors, 2nd Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, August 1988
Box 69	Folder 16	Coors, 2nd Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, August 1989
Box 69	Folder 17	Coors, 2nd Quarter, Purchasing Summary, 1987
Box 69	Folder 18	Coors, 2nd Quarter, Purchasing, 1988
Box 69	Folder 19	Coors, 2nd Quarter, Purchasing, 1989
Box 69	Folder 20	Coors, 2nd Quarter, Transportation, 1988
Box 69	Folder 21	Coors, 2nd Quarter, Transportation, 1989
Box 69	Folder 22	Coors, 2nd Quarter, Banking, 1987
Box 69	Folder 23	Coors, 3rd Period, Corporate Advertising, Marketing, Public Relations, 1987
Box 69	Folder 24	Coors, 3rd Period, Corporate Advertising, Marketing, Public Relations, 1988
Box 69	Folder 25	Coors, 3rd Period, Vendor Detail Listing, 1987
Box 69	Folder 26	Coors, 3rd Quarter, Banking and Finance Summary, 1987
Box 69	Folder 27	Coors, 3rd Quarter, Banking and Finance Summary, 1988
Box 69	Folder 28	Coors, 3rd Quarter, Corporate Brand Advertising, Marketing, Public Relations, Corporate Contributions, Donations and Education Summary, 1987
Box 69	Folder 29	Coors, 3rd Quarter, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 69	Folder 30	Coors, 3rd Quarter, Corporate and Brand Advertising, and Marketing, 1989 (1)
Box 69	Folder 31	Coors, 3rd Quarter, Corporate and Brand Advertising, and Marketing, 1989 (2)
Box 69	Folder 32	Coors, 3rd Quarter, Corporate Contributions, 1988
Box 69	Folder 33	Coors, 3rd Quarter, Corporate Contributions, 1989
Box 69	Folder 34	Coors, 3rd Quarter, Distributorship Development, 1987
Box 69	Folder 35	Coors, 3rd Quarter, Distributorship Development, 1988
Box 69	Folder 36	Coors, 3rd Quarter, Distributorship Development, 1989
Box 70	Folder 1	Coors, 3rd Quarter, Insurance Summary, 1987
Box 70	Folder 2	Coors, 3rd Quarter, Insurance, 1988
Box 70	Folder 3	Coors, 3rd Quarter, Insurance, 1989
Box 70	Folder 4	Coors, 3rd Quarter, Management and Employment Opportunities Summary, 1987
Box 70	Folder 5	Coors, 3rd Quarter, Management and Employment, 1988
Box 70	Folder 6	Coors, 3rd Quarter, Management and Employment, 1989
Box 70	Folder 7	Coors, 3rd Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, October 1987
Box 70	Folder 8	Coors, 3rd Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, November 1989
Box 70	Folder 9	Coors, 3rd Quarter, Purchasing, 1987
Box 70	Folder 10	Coors, 3rd Quarter, Purchasing, 1988
Box 70	Folder 11	Coors, 3rd Quarter, Purchasing, 1989
Box 70	Folder 12	Coors, 3rd Quarter, Transportation, 1989
Box 70	Folder 13	Coors, 4th Period, Banking and Finance, 1987
Box 70	Folder 14	Coors, 4th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 70	Folder 15	Coors, 4th Period, Insurance, 1987
Box 70	Folder 16	Coors, 4th Period, Transportation, 1987
Box 70	Folder 17	Coors, 4th Period, Vendor Listing, 1987
Box 70	Folder 18	Coors, 4th Quarter, Banking and Finance, 1987
Box 70	Folder 19	Coors, 4th Quarter, Coalition Meeting, 1989 (1)
Box 70	Folder 20	Coors, 4th Quarter, Coalition Meeting, 1989 (2)
Box 70	Folder 21	Coors, 4th Quarter, Coalition Meeting, Denver, 1989
Box 70	Folder 22	Coors, 4th Quarter, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 70	Folder 23	Coors, 4th Quarter, Corporate Contributions, 1988
Box 70	Folder 24	Coors, 4th Quarter, Covenant Report and Date, 1985
Box 70	Folder 25	Coors, 4th Quarter, Distributorship Development, 1987
Box 70	Folder 26	Coors, 4th Quarter, Distributorship Development, 1988
Box 70	Folder 27	Coors, 4th Quarter, Insurance, 1987
Box 70	Folder 28	Coors, 4th Quarter, Insurance, 1988
Box 70	Folder 29	Coors, 4th Quarter, Management and Employment, 1987
Box 70	Folder 30	Coors, 4th Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, March 1987
Box 71	Folder 1	Coors, 4th Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, February 1988
Box 71	Folder 2	Coors, 4th Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, January 1989
Box 71	Folder 3	Coors, 4th Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, January 1990
Box 71	Folder 4	Coors, 4th Quarter, Purchasing, 1987
Box 71	Folder 5	Coors, 4th Quarter, Purchasing, 1988
Box 71	Folder 6	Coors, 4th Quarter, Year End, Management and Employment, 1988
Box 71	Folder 7	Coors, 5th Period, Banking and Finance, 1987
Box 71	Folder 8	Coors, 5th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 71	Folder 9	Coors, 5th Period, Insurance, 1987
Box 71	Folder 10	Coors, 5th Period, Transportation, 1987
Box 71	Folder 11	Coors, 5th Period, Vendor Listing, 1987
Box 71	Folder 12	Coors, 6th Period, Banking and Finance, 1987
Box 71	Folder 13	Coors, 6th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 71	Folder 14	Coors, 6th Period, Insurance, 1987
Box 71	Folder 15	Coors, 6th Period, Transportation, 1987
Box 71	Folder 16	Coors, 6th Period, Vendor Listing, 1987
Box 71	Folder 17	Coors, 7th Period, Banking and Finance, 1987
Box 71	Folder 18	Coors, 7th Period, Banking and Finance, 1988
Box 71	Folder 19	Coors, 7th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 71	Folder 20	Coors, 7th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 71	Folder 21	Coors 7th Period, Insurance, 1987
Box 71	Folder 22	Coors, 7th Period, Transportation, 1987
Box 71	Folder 23	Coors, 7th Period, Transportation, 1988
Box 71	Folder 24	Coors, 7th Period, Vendor Detail Listing, 1987
Box 71	Folder 25	Coors, 8th Period, Banking and Finance, 1987
Box 71	Folder 26	Coors, 8th Period, Banking and Finance, 1988
Box 71	Folder 27	Coors, 8th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 71	Folder 28	Coors, 8th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 71	Folder 29	Coors, 8th Period, Transportation, 1987
Box 71	Folder 30	Coors, 8th Period, Transportation, 1988
Box 71	Folder 31	Coors, 8th Period, Vendor Detail Listing, 1987
Box 71	Folder 32	Coors, 9th Period, Banking/Finance, 1987
Box 71	Folder 33	Coors, 9th Period, Banking/Finance, 1988
Box 72	Folder 1	Coors, 9th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 72	Folder 2	Coors, 9th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 72	Folder 3	Coors, 9th Period, Transportation, 1987
Box 72	Folder 4	Coors, 9th Period, Transportation, 1988
Box 72	Folder 5	Coors, 9th Period, Vendor Listing, 1987
Box 72	Folder 6	Coors, 10th Period, Banking and Finance, 1987
Box 72	Folder 7	Coors, 10th Period, Banking and Finance, 1988
Box 72	Folder 8	Coors, 10th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 72	Folder 9	Coors, 10th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 72	Folder 10	Coors, 10th Period, Transportation, 1987
Box 72	Folder 11	Coors, 10th Period, Transportation, 1988
Box 72	Folder 12	Coors, 10th Period, Vendor Listing, 1987
Box 72	Folder 13	Coors, 11th Period, Banking, 1987
Box 72	Folder 14	Coors, 11th Period, Banking and Finance, 1988
Box 72	Folder 15	Coors, 11th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 72	Folder 16	Coors, 11th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 72	Folder 17	Coors, 11th Period, Transportation, 1987
Box 72	Folder 18	Coors, 11th Period, Transportation, 1988
Box 72	Folder 19	Coors, 11th Period, Vendor Listing, 1987
Box 72	Folder 20	Coors, 12th Period, Banking, 1987
Box 72	Folder 21	Coors, 12th Period, Banking and Finance, 1988
Box 72	Folder 22	Coors, 12th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 72	Folder 23	Coors, 12th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 72	Folder 24	Coors, 12th Period, Transportation, 1987
Box 72	Folder 25	Coors, 12th Period, Transportation, 1988
Box 72	Folder 26	Coors, 12th Period, Vendor Listing, 1987
Box 72	Folder 27	Coors, 13th Period, Banking, 1988
Box 72	Folder 28	Coors, 13th Period, Banking and Finance, 1988
Box 72	Folder 29	Coors, 13th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 72	Folder 30	Coors, 13th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 72	Folder 31	Coors, 13th Period, Transportation, 1988
Box 72	Folder 32	Coors, 13th Period, Vendor Listing, 1987
Box 72	Folder 33	Coors, 13th Period, Vendor Lists, 1989-1990
Box 73	Folder 1	Coors, ACC Purchases by Commodity, 1983
Box 73	Folder 2	Coors, ACCo Trigger Figure Estimate, n.d.
Box 73	Folder 3	Coors, Account Payable, 1987 (1)
Box 73	Folder 4	Coors, Account Payable, 1987 (2)
Box 73	Folder 5	Coors, Account Payable, 1987 (3)
Box 73	Folder 6	Coors, Account Payable, 1989
Box 73	Folder 7	Coors, Adolph Coors Co. and Black Coalition Impact Study Meeting, Miami, 1988 (1)
Box 73	Folder 8	Coors, Adolph Coors Co. and Black Coalition Impact Study Meeting, Miami, 1988 (2)
Box 73	Folder 9	Coors, Advertising, Marketing and Public Relations, 1984-1985
Box 73	Folder 10	Coors, American Bar Association, Minority Counsel Program, 1988, n.d.
Box 73	Folder 11	Coors, Annual Report, 1983
Box 73	Folder 12	Coors, Annual Report, 1987
Box 73	Folder 13	Coors, Areas of Opportunity and Contract Person, 1987
Box 73	Folder 14	Coors, Auditing Confirmation, 1986-1987
Box 73	Folder 15	Coors, Black Coalition Membership List, 1988-1990
Box 73	Folder 16	Coors, Black Coalition Minutes, 1988-1989
Box 73	Folder 17	Coors, Black Covenant and Hispanic Trade Agreement Seminar Handout, c. 1984-1989
Box 73	Folder 18	Coors, Black and Hispanic YTD Spending, Purchasing and Transportation, 1988
Box 73	Folder 19	Coors, Black Manufacturers, 1987
Box 73	Folder 20	Coors, Black Population in the United States, March 1988
Box 74	Folder 1	Coors, Black Vendors, 1-6 Periods, 1989 (1)
Box 74	Folder 2	Coors, Black Vendors, 1-6 Periods, 1989 (2)
Box 74	Folder 3	Coors, Black Vendors, 1-6 Periods, 1989 (3)
Box 74	Folder 4	Coors, Black Vendors, 1-6 Periods, 1989 (4)
Box 74	Folder 5	Coors, Black Vendors, 1-6 Periods, 1989 (5)
Box 74	Folder 6	Coors, Black Vendors, 7-10 Periods, 1989 (1)
Box 74	Folder 7	Coors, Black Vendors, 7-10 Periods, 1989 (2)
Box 74	Folder 8	Coors, Black Vendors, 7-10 Periods, 1989 (3)
Box 75	Folder 1	Coors, Black Vendors, 7-10 Periods, 1989 (4)
Box 75	Folder 2	Coors, Black Vendors, 7-10 Periods, 1989 (5)
Box 75	Folder 3	Coors, Black Vendors, 11-13 Periods, 1989 (1)
Box 75	Folder 4	Coors, Black Vendors, 11-13 Periods, 1989 (2)
Box 75	Folder 5	Coors, Black Vendor Spending, 1987-1989 (1)
Box 75	Folder 6	Coors, Black Vendor Spending, 1987-1989 (2)
Box 75	Folder 7	Coors, Black Vendor Spending, 1987-1989 (3)
Box 75	Folder 8	Coors, Black Vendor Spending, 1987-1989 (4)
Box 75	Folder 9	Coors, Black Vendor Spending Report, 1-6 Periods, 1988 (1)
Box 76	Folder 1	Coors, Black Vendor Spending Report, 1-6 Periods, 1988 (2)
Box 76	Folder 2	Coors, Black Vendor Spending Report, 1-6 Periods, 1988 (3)
Box 76	Folder 3	Coors, Black Vendor Spending Report, 7-13 Periods, 1988 (1)
Box 76	Folder 4	Coors, Black Vendor Spending Report, 7-13 Periods, 1988 (2)
Box 76	Folder 5	Coors, Black Vendor Spending Report, 7-13 Periods, 1988 (3)
Box 76	Folder 6	Coors, Business Resource Guide for Multicultural Women Entrepreneurs and Resource Companies, 1985
Box 76	Folder 7	Coors, CDNY Black Distributors, 1987
Box 76	Folder 8	Coors, Coalition, 1990
Box 76	Folder 9	Coors, Coalition Follow-Up, 1989
Box 77	Folder 1	Coors, Coalition Impact Statement, 1984-1988
Box 77	Folder 2	Coors, Community Relations Media Plan, Newspapers, 1989 (1)
Box 77	Folder 3	Coors, Community Relations Media Plan, Newspapers, 1989 (2)
Box 77	Folder 4	Coors, Company Meetings, 1988-1989
Box 77	Folder 5	Coors, Computer Printouts, 1987
Box 77	Folder 6	Coors, Consultants, 1984-1985
Box 77	Folder 7	Coors, CBC’s Black Ad Hoc Committee Minutes, 1989
Box 77	Folder 8	Coors, Corporate Contributions, 1987
Box 77	Folder 9	Coors, Corporate Image Study: The Black Report, 1988
Box 77	Folder 10	Coors, Correspondence, 1984-1986
Box 77	Folder 11	Coors, Correspondence, 1987
Box 77	Folder 12	Coors, Correspondence, 1988
Box 77	Folder 13	Coors, Correspondence, 1989
Box 77	Folder 14	Coors, Correspondence, 1989, n.d.
Box 78	Folder 1	Coors, Correspondence, Black Coalition, 1987-1990 (1)
Box 78	Folder 2	Coors, Correspondence, Black Coalition, 1987-1990 (2)
Box 78	Folder 3	Coors, Covenant Impact Study, Vendor Questionnaires and Results, 1984-1987
Box 78	Folder 4	Coors, Distributors, 1984 (1)
Box 78	Folder 5	Coors, Distributors, 1984 (20
Box 78	Folder 6	Coors, Evention Incorporated, 1989
Box 78	Folder 7	Coors, Eventions Incorporated, Ivan Burwell, Eddie Murphy and Moses Brewer, 1989 [Photograph]
Box 78	Folder 8	Coors, Eventions Incorporated, Moses Brewer, Al B. Sure and Ivan Burwell, 1989 [Photograph]
Box 78	Folder 9	Coors, Eventions Incorporated, J. Bruce Llewellyn, 1989 [Photograph]
Box 78	Folder 10	Coors, Eventions Incorporated, Ivan Burwell, Debbie Allen and Moses Brewer, 1989 [Photograph]
Box 78	Folder 11	Coors, Five Year Impact Meeting Presentation Strategy, 1989
Box 78	Folder 12	Coors, Freeman Trucking Co., c. 1980s
Box 78	Folder 13	Coors, Guide to Black Organizations, 1989-1991
Box 78	Folder 14	Coors, Hispanic Covenant and Trade Agreement, 1984
Box 78	Folder 15	Coors, The Hispanic Market, 1978-1983
Box 78	Folder 16	Coors, Hispanic Market, Advertisements, n.d.
Box 78	Folder 17	Coors, Hispanic Vendors, 1-10 Periods, 1989 (1)
Box 79	Folder 1	Coors, Hispanic Vendors, 1-10 Periods, 1989 (2)
Box 79	Folder 2	Coors, Hispanic Vendors, 1-10 Periods, 1989 (3)
Box 79	Folder 3	Coors, Hispanic Vendors, 1-10 Periods, 1989 (4)
Box 79	Folder 4	Coors, Hispanic Vendors, 11-13 Periods, 1989 (1)
Box 79	Folder 5	Coors, Hispanic Vendors, 11-13 Periods, 1989 (2)
Box 79	Folder 6	Coors, Hispanic Vendor Spending, 1987-1989 (1)
Box 79	Folder 7	Coors, Hispanic Vendor Spending, 1987-1989 (2)
Box 79	Folder 8	Coors, Hispanic Vendor Spending, 1987-1989 (3)
Box 80	Folder 1	Coors, Hispanic Vendor Spending, 1987-1989 (4)
Box 80	Folder 2	Coors, Hispanic Vendor Spending, 1987-1989 (5)
Box 80	Folder 3	Coors, Hispanic (et al) Vendor Spending Report, 1-6 Periods, 1988 (1)
Box 80	Folder 4	Coors, Hispanic (et al) Vendor Spending Report, 1-6 Periods, 1988 (2)
Box 80	Folder 5	Coors, Hispanic (et al) Vendor Spending Report, 1-6 Periods, 1988 (3)
Box 80	Folder 6	Coors, Hispanic (et al) Vendor Spending Report, 1-6 Periods, 1988 (4)
Box 80	Folder 7	Coors, Hispanic (et al) Vendor Spending Report, 7-13 Periods, 1988 (1)
Box 80	Folder 8	Coors, Hispanic (et al) Vendor Spending Report, 7-13 Periods, 1988 (2)
Box 80	Folder 9	Coors, Hispanic (et al) Vendor Spending Report, 7-13 Periods, 1988 (3)
Box 80	Folder 10	Coors, Impact Material, 1987-1990 (1)
Box 81	Folder 1	Coors, Impact Material, 1987-1990 (2)
Box 81	Folder 2	Coors, Inquiries, 1988-1989
Box 81	Folder 3	Coors, Insurance, 1984
Box 81	Folder 4	Coors, Manufacturers, 1981-1984
Box 81	Folder 5	Coors, Matchmaking I, 1985, n.d.
Box 81	Folder 6	Coors, Matchmaking II, 1985, n.d.
Box 81	Folder 7	Coors, Matchmaking Correspondence, 1978-1984
Box 81	Folder 8	Coors, Matchmaking Correspondence, 1985
Box 81	Folder 9	Coors, Material for Coalition Meeting Year Ending 1986 (Meeting scheduled: April 21, 1987), 1987
Box 81	Folder 10	Coors, Miller Brewing Company, Minority Programs, c. 1988-1990
Box 81	Folder 11	Coors, Minority Spending Data, 1989-1990 (1)
Box 81	Folder 12	Coors, Minority Spending Data, 1989-1990 (2)
Box 81	Folder 13	Coors, Minority Spending Data, 1989-1990 (3)
Box 81	Folder 14	Coors, Minority Spending Data, 1989-1990 (4)
Box 81	Folder 15	Coors, Minority Supplier Directory, 1984
Box 82	Folder 1	Coors, Minority Vendor Reports, 1-13 Periods, 1987 (1)
Box 82	Folder 2	Coors, Minority Vendor Reports, 1-13 Periods, 1987 (2)
Box 82	Folder 3	Coors, Minority Vendor Reports, 1-13 Periods, 1987 (3)
Box 82	Folder 4	Coors, Minority and Women Business Development Program, 1987
Box 82	Folder 5	Coors, MIP database, 1986
Box 82	Folder 6	Coors, Model for Corporate America, Minority and Women Supplier Development, 1987-1988
Box 82	Folder 7	Coors, Monthly Highlights of the Black Covenant, 1987-1989
Box 82	Folder 8	Coors, NAACP Economic Development Program, 1990
Box 82	Folder 9	Coors, National Black Economic Development Coalition Meeting, Discussion Agenda, 1989
Box 82	Folder 10	Coors, National Black Economic Development Coalition, Meeting Minutes, 1989
Box 82	Folder 11	Coors, National Community Relations Corporate Image, 1988
Box 82	Folder 12	Coors, National Directory of Minority and Women-Owned Business Firms, 1985
Box 82	Folder 13	Coors, National Incentive Covenant Between Coors and a National Minority Economic Development Coalition, May 1984
Box 82	Folder 14	Coors, National Incentive Covenant Between Coors and the National Black Economic Development Coalition, Continuing Commitment Statement, c. 1980s
Box 82	Folder 15	Coors, National Incentive Covenant, General, 1980
Box 82	Folder 16	Coors, National Incentive Covenant, General, 1982
Box 82	Folder 17	Coors, National Incentive Covenant, General, 1983
Box 82	Folder 18	Coors, National Incentive Covenant, General, 1984 (1)
Box 82	Folder 19	Coors, National Incentive Covenant, General, 1984 (2)
Box 83	Folder 1	Coors, National Incentive Covenant, General, 1984 (3)
Box 83	Folder 2	Coors, National Incentive Covenant, General, 1985 (1)
Box 83	Folder 3	Coors, National Incentive Covenant, General, 1985 (2)
Box 83	Folder 4	Coors, National Incentive Covenant, General, 1987
Box 83	Folder 5	Coors, National Incentive Covenant, General, 1988
Box 83	Folder 6	Coors, National Incentive Covenant, General, 1989 (1)
Box 83	Folder 7	Coors, National Incentive Covenant, General, 1989 (2)
Box 83	Folder 8	Coors, National Incentive Covenant, General, n.d. (1)
Box 83	Folder 9	Coors, National Incentive Covenant, General, n.d. (2)
Box 83	Folder 10	Coors, National Incentive Covenant, General, n.d. (3)
Box 83	Folder 11	Coors, National Incentive Covenant, General, n.d. (4)
Box 83	Folder 12	Coors, a National Minority Economic Business Development Initiative, 1985
Box 83	Folder 13	Coors, Navajo Nation, 1985
Box 83	Folder 14	Coors, Negotiations, Washington Meeting, 1989
Box 83	Folder 15	Coors, Negotiation Session, 1984
Box 83	Folder 16	Coors, New Auditing Procedures, 1987
Box 84	Folder 1	Coors, New Horizon Magazine, 1987-1990
Box 84	Folder 2	Coors, Newspaper Articles, 1988-1989
Box 84	Folder 3	Coors, One-Day Financial Workshop with Black Banks and Adolph Coors Co., 1988
Box 84	Folder 4	Coors, Operation PUSH-Anheuser Busch Dispute, 1983-1989
Box 84	Folder 5	Coors, Operation PUSH, Coors Covenant with Black Community, 1985
Box 84	Folder 6	Coors, Promotional Materials, 1984
Box 84	Folder 7	Coors, Public Relations Materials, c. 1984
Box 84	Folder 8	Coors, Purchasing and Material Management and Minority Business Development, 1987
Box 84	Folder 9	Coors, Questionnaires, Drafts, n.d.
Box 84	Folder 10	Coors, Report, Five Year Impact Report, The National Incentive Covenant Between Coors and a National Black Economic Development Coalition, August 1990
Box 84	Folder 11	Coors, Report, Five Year Impact Report, The National Incentive Covenant Between Coors and a National Black Economic Development Coalition, Meeting Minutes, August 1990
Box 84	Folder 12	Coors, Report, Four Year Impact Report, The National Incentive Covenant Between Coors and a National Black Economic Development Coalition, October 1988
Box 84	Folder 13	Coors, Report, A National Incentive Covenant Between Adolph Coors Co. and NAACP, PUSH, The Denver Black Community, NNPA, CPSOA and AME Church, September 1984
Box 84	Folder 14	Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, May 1985
Box 84	Folder 15	Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, September 1985
Box 85	Folder 1	Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, January 1986
Box 85	Folder 2	Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, February 1986
Box 85	Folder 3	Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, June 1986
Box 85	Folder 4	Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, September 1986
Box 85	Folder 5	Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, December 1986
Box 85	Folder 6	Coors, Report, Report on the Agreement Between Adolph Coors Co. and the Hispanic Association on Corporate Responsibility, Annual Report, 1988
Box 85	Folder 7	Coors, Report, A Report on Monitoring of the Agreement Between the Adolph Coors Co. and a Coalition of Hispanic Organizations (1st Quarter), 1985
Box 85	Folder 8	Coors, Report, A Report on Monitoring of the Agreement Between the Adolph Coors Co. and a Coalition of Hispanic Organizations (2nd Quarter), 1985
Box 85	Folder 9	Coors, Report, A Report on Monitoring of the Agreement Between the Adolph Coors Co. and a Coalition of Hispanic Organizations (3rd Quarter), 1985
Box 85	Folder 10	Coors, Report, An Up-to-Date Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, February 1985 (1)
Box 85	Folder 11	Coors, Report, An Up-to-Date Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, February 1985 (2)
Box 85	Folder 12	Coors, Rice Specifications, 1985
Box 86	Folder 1	Coors, Seminar, Minnesota, 1985
Box 86	Folder 2	Coors, Shenandoah Project Purchasing, 1987
Box 86	Folder 3	Coors, SIC Coding, 1988 (1)
Box 86	Folder 4	Coors, SIC Coding, 1988 (2)
Box 86	Folder 5	Coors, Statement by Peter Coors at the DAC Press Conference, 1984
Box 86	Folder 6	Coors, Survey of Minority-Owned Business Enterprises, Black, 1987
Box 86	Folder 7	Coors, Top 25 Vendors, 1987
Box 86	Folder 8	Coors, Transportation, 1984-1985
Box 86	Folder 9	Coors, Vendor Development, 1984
Box 86	Folder 10	Coors, Vendor List, 1984
Box 86	Folder 11	Coors, Vendor List, Correspondence, 1984
Box 86	Folder 12	Coors, VPI Corporate Brochure Responses, 1985-1986
Box 86	Folder 13	Coors, Wisconsin Minority-Owned Business Directory, 1990
Box 86	Folder 14	Coors, Wisconsin Minority-Owned Business Directory, 1991
Series 4: Subject Files, 1968-1990
Box 87	Folder 1	Subject File (SF), Adopt-A-School, 1982-1983, n.d. (1)
Box 87	Folder 2	SF, Adopt-A-School, 1982-1983, n.d. (2)
Box 87	Folder 3	SF, Adopt-A-School, Felix Burrows and unknown man, 1982-1983 [Photograph]
Box 87	Folder 4	SF, Adopt-A-School, Groups of Students, 1982-1983 [Photograph]
Box 87	Folder 5	SF, Adopt-A-School, Felix Burrows in front of a classroom of students, 1982-1983 [Photograph]
Box 87	Folder 6	SF, AFAM Domestic Marketing Plan, c. 1970s
Box 87	Folder 7	SF, Allied Cosmetologists’ Inc. of IL Trade Show, 1980
Box 87	Folder 8	SF, American Marketing Association, 1984-1985
Box 87	Folder 9	SF, Black Awareness and Black Manufacturers, 1975-1979
Box 87	Folder 10	SF, Black Beauty Market, 1973-1982, n.d. (1)
Box 87	Folder 11	SF, Black Beauty Market, 1973-1982, n.d. (2)
Box 87	Folder 12	SF, Black Beauty Market, 1973-1982, n.d. (3)
Box 87	Folder 13	SF, Black Consumer Market, Marketing to Blacks, 1973-1983, n.d. (1)
Box 87	Folder 14	SF, Black Consumer Market, Marketing to Blacks, 1973-1983, n.d. (2)
Box 87	Folder 15	SF, Black Consumer Market, Marketing to Blacks, 1973-1983, n.d. (3)
Box 87	Folder 16	SF, Black Consumer Market, Marketing to Blacks, 1973-1983, n.d. (4)
Box 87	Folder 17	SF, Black Consumer Market, Marketing to Blacks, 1973-1983, n.d. (5)
Box 87	Folder 18	SF, Black and Hispanic Field Service Industry, 1981-1982
Box 87	Folder 19	SF, Black and Hispanic Media Lists, n.d.
Box 88	Folder 1	SF, Blackbook’s National Business and Professional Awards Banquet, 1990
Box 88	Folder 2	SF, Black Images in Advertising, 1980-1984, n.d.
Box 88	Folder 3	SF, Black Physicians Survey, 1974
Box 88	Folder 4	SF, Black Population and Consumers, 1970s-1980s
Box 88	Folder 5	SF, Black Radio Ratings Service, 1979-1981
Box 88	Folder 6	SF, Blue Seas (The Nation of Islam), 1983
Box 88	Folder 7	SF, Business and Finance, 1973-1981
Box 88	Folder 8	SF, Census of Retail Trade, 1977
Box 88	Folder 9	SF, Chemical New Product Directory, 1977-1978
Box 88	Folder 10	SF, Chicago American Marketing Association, 1981
Box 88	Folder 11	SF, Chicago Boys Club, Logan Square Unit, 1982-1983, n.d.
Box 88	Folder 12	SF, Chicago, City of Chicago Contract Information, 1982-1984
Box 88	Folder 13	SF, Chicago, City of Chicago Economic Development, n.d. (1)
Box 88	Folder 14	SF, Chicago, City of Chicago Economic Development, n.d. (2)
Box 88	Folder 15	SF, Chicago, Concerned Citizens of Little Village Organization, 1983-1984
Box 88	Folder 16	SF, Chicago, Department of Management Development and Long Range Planning, c. 1980s (?)
Box 88	Folder 17	SF, Chicago, Foreman High School, 1980-1982, n.d.
Box 88	Folder 18	SF, Chicago, Harold Washington for Mayor, 1982-1983
Box 88	Folder 19	SF, Chicago, Homeowners Association of Palmer Square, 1980-1982, n.d.
Box 88	Folder 20	SF, Chicago, ITT Research Institute, 1982
Box 89	Folder 1	SF, Chicago, Labor Day Picnic, 1978
Box 89	Folder 2	SF, Chicago, Logan Square, 1982
Box 89	Folder 3	SF, Chicago, Logan Square Community Art Gallery, 1980
Box 89	Folder 4	SF, Chicago, Logan Square Lion Club, 1979-1981
Box 89	Folder 5	SF, Chicago, Logan Square Summer Celebration, 1979-1982
Box 89	Folder 6	SF, Chicago, M.R.A. Research Services for Hispanics and Blacks, n.d.
Box 89	Folder 7	SF, Chicago, Palmer Square Arts Fair, 1979-1980
Box 89	Folder 8	SF, Chicago, Rick Packard and Energy Management Corporation, 1981
Box 89	Folder 9	SF, Chicago, Tom Lindley, 1983
Box 89	Folder 10	SF, Chicago, United Way, 1981
Box 89	Folder 11	SF, Community Services Administration, 1977-1978, n.d.
Box 89	Folder 12	SF, The Conference Board, 1971
Box 89	Folder 13	SF, The Conference Board, 1973
Box 89	Folder 14	SF, The Conference Board, 1974-1981
Box 89	Folder 15	SF, The Conference Board, Evaluating New Product Proposals, 1973
Box 89	Folder 16	SF, Copy Testing, 1979
Box 89	Folder 17	SF, Corporate Files, Atlanta Beauty Classic, Address by George Johnson, 1979
Box 89	Folder 18	SF, Corporate Files, Chicago Chapter, Public Relations Society of America, 1980
Box 89	Folder 19	SF, Corporate Files, Federal Express, 1988, n.d.
Box 89	Folder 21	SF, Corporate Files, Field Development, 1983
Box 89	Folder 22	SF, Corporate Files, Garage Door Opener Study, 1979
Box 89	Folder 23	SF, Corporate Files, George Johnson Testimonial Dinner, March 30, 1979
Box 90	Folder 1	SF, Corporate Files, HMO, 1978-1980
Box 90	Folder 2	SF, Corporate Files, HMO, Dr. Caldwell, n.d.
Box 90	Folder 3	SF, Corporate Files, Image Advertising, n.d.
Box 90	Folder 4	SF, Corporate Files, Kraft Foods, Marketing Efforts, 1977
Box 90	Folder 5	SF, Corporate Files, McDonald’s 1975-1977
Box 90	Folder 6	SF, Corporate Files, Mile Square Health Center, International Year of the Child, 1977
Box 90	Folder 7	SF, Corporate Files, Morgan Communications, 1982
Box 90	Folder 8	SF, Corporate Files, National Opinion Research Center (NORC), ViewPoint Joint Study, 1983
Box 90	Folder 9	SF, Corporate Files, Pepsi-Cola, 1985-1987, n.d.
Box 90	Folder 10	SF, Cosmetic Chemist Seminar, 1979
Box 90	Folder 11	SF, Cosmetics Market, 1973-1983, n.d. (1)
Box 90	Folder 12	SF, Cosmetics Market, 1973-1983, n.d. (2)
Box 90	Folder 13	SF, Cosmetics Market, 1973-1983, n.d. (3)
Box 90	Folder 14	SF, Cosmetics Market, 1973-1983, n.d. (4)
Box 90	Folder 15	SF, The Council of American Survey Research Organizations, 1987
Box 90	Folder 16	SF, David Driskell, 1979
Box 90	Folder 17	SF, Delta Nu Alpha Transportation Fraternity, Seminar, 1985-1986
Box 91	Folder 1	SF, Demographics, 1980 Census Bureau Data, 1980-1981 (1)
Box 91	Folder 2	SF, Demographics, 1980 Census Bureau Data, 1980-1981 (2)
Box 91	Folder 3	SF, Demographics, 1980 Census Bureau Data, 1980-1981 (3)
Box 91	Folder 4	SF, Demographics, 1980 Census Bureau Data, 1980-1981 (4)
Box 91	Folder 5	SF, Demographics, 1980 Census Bureau Data, 1980-1981 (5)
Box 91	Folder 6	SF, Demographics, Cook County Census Tracts, 1980
Box 91	Folder 7	SF, Demographics, Chicago Black Population Statistics, c. 1980s
Box 91	Folder 8	SF, Demographics, Chicago Wards, 1982
Box 91	Folder 9	SF, Demographics, Black Population Demographics, c. 1970s-1980s
Box 91	Folder 10	SF, Demographics, Blacks and Hispanics, c. 1970s-1980s
Box 91	Folder 11	SF, Demographics, Black, White and Hispanic Car Owners, 1984
Box 91	Folder 12	SF, Demographics, Chicago Tribune Research Services, 1972-1978 (1)
Box 91	Folder 13	SF, Demographics, Chicago Tribune Research Services, 1972-1978 (2)
Box 91	Folder 14	SF, Demographics, Data Sources, Consumer Research Center, 1984
Box 92	Folder 1	SF, Demographics, General, 1970-1981 (1)
Box 92	Folder 2	SF, Demographics, General, 1970-1981 (2)
Box 92	Folder 3	SF, Demographics, General, 1970-1981 (3)
Box 92	Folder 4	SF, Demographics, General, 1970-1981 (4)
Box 92	Folder 5	SF, Demographics, Grant Information, 1978
Box 92	Folder 6	SF, Demographics, Hispanic Population, 1973-1981
Box 92	Folder 7	SF, Demographics, Hispanic Wards, Maps, 1980, n.d.
Box 92	Folder 8	SF, Demographics, Latino Institute, Monograph Series, 1980
Box 92	Folder 9	SF, Demographics, Latino Institute, Research Digest, 1980
Box 92	Folder 10	SF, Demographics, Latino Institute, Research Division, 1981
Box 93	Folder 1	SF, Demographics, Marketing, Marketing Research and Advertising, General, 1969-1986, n.d. (1)
Box 93	Folder 2	SF, Demographics, Marketing, Marketing Research and Advertising, General, 1969-1986, n.d. (1)
Box 93	Folder 3	SF, Demographics, Psychographics, 1968-1975, n.d.
Box 93	Folder 4	SF, Demographics, Psychographics, Food Planning Questionnaire, n.d.
Box 93	Folder 5	SF, Demographics, U.S. Department of Commerce, Bureau of Census, Publication Information, 1979-1981 (1)
Box 93	Folder 6	SF, Demographics, U.S. Department of Commerce, Bureau of Census, Publication Information, 1979-1981 (2)
Box 93	Folder 7	SF, Demographics, Voting Patterns, 1980
Box 93	Folder 8	SF, Demographics, Drinking Patterns, Study, 1982
Box 93	Folder 9	SF, Empak Ad and Coupon Merchandising Program, 1978-1984, n.d.
Box 93	Folder 10	SF, Focus Groups, 1977-1980, n.d.
Box 93	Folder 11	SF, General Focus Group Materials, n.d.
Box 93	Folder 12	SF, General Market Shopping Behavior, 1974-1979
Box 93	Folder 13	SF, Groceries, 1979-1983 (1)
Box 93	Folder 14	SF, Groceries, 1979-1983 (2)
Box 93	Folder 15	SF, Groceries, 1979-1983 (3)
Box 93	Folder 16	SF, Health Care Marketing, n.d.
Box 93	Folder 17	SF, Health Education, 1970-1976, n.d.
Box 94	Folder 1	SF, Health Studies, 1968-1971
Box 94	Folder 2	SF, Health Studies, 1972
Box 94	Folder 3	SF, Health Studies, 1973-1977
Box 94	Folder 4	SF, Hispanics In Chicago: A Political Analysis, 1982
Box 94	Folder 5	SF, Hispanic Consumer Behavior Seminar, 1984
Box 94	Folder 6	SF, Hispanics and Jobs, 1982, n.d.
Box 94	Folder 7	SF, Hispanic Key Influencers, n.d.
Box 94	Folder 8	SF, Hispanic Markets and Marketing to Hispanics, 1976-1985 (1)
Box 94	Folder 9	SF, Hispanic Markets and Marketing to Hispanics, 1976-1985 (2)
Box 94	Folder 10	SF, Hispanic Markets and Marketing to Hispanics, 1976-1985 (3)
Box 94	Folder 11	SF, Hispanic Markets and Marketing to Hispanics, 1976-1985 (4)
Box 94	Folder 12	SF, Hispanic Voters, 1981
Box 94	Folder 13	SF, Immigration and Bilingual Education, 1978-1983
Box 94	Folder 14	SF, Inner City Liquor Association, Seminar, 1980
Box 94	Folder 15	SF, Institute for the Study of Contemporary Problems, 1979-1981, n.d.
Box 94	Folder 16	SF, Internal Test Panels, n.d.
Box 94	Folder 17	SF, Issue Conference, 1984
Box 95	Folder 1	SF, Job Training Partnership Act, 1982 (1)
Box 95	Folder 2	SF, Job Training Partnership Act, 1982 (2)
Box 95	Folder 3	SF, Johnson Products Company (George E. Johnson), 1979
Box 95	Folder 4	SF, Joseph T. Plummer, Learning About Consumers as Real People: The Application of Psychographic Data, 1971
Box 95	Folder 5	SF, Kraftco Opportunity Markets Study, n.d.
Box 95	Folder 6	SF, La Fiesta de la Hispanidad, n.d.
Box 95	Folder 7	SF, Marketing Research Association, Regional Research Conference, 1986
Box 95	Folder 8	SF, Measuring Advertising Effectiveness, n.d.
Box 95	Folder 9	SF, The Memo System: Measuring Ethnic Marketing Opportunities, 1988
Box 95	Folder 10	SF, Mexican American Legal Defense and Educational Fund (MALDEF), 1980
Box 95	Folder 11	SF, NAACP, 1986
Box 95	Folder 12	SF, NAACP, 77th Annual Convention, Baltimore, 1986
Box 95	Folder 13	SF, NAACP, Black Business Opportunity Seminar (Atlanta), 1985
Box 95	Folder 14	SF, NAACP, Black Business Opportunity Seminar (Dallas), 1985
Box 95	Folder 15	SF, NAACP, Black Business Opportunity Seminar (Los Angeles), 1985
Box 95	Folder 16	SF, National Black Awareness Forum, 1979
Box 95	Folder 17	SF, National Business League, n.d.
Box 95	Folder 18	SF, National United Affiliated Beverage Association, 1981-1985
Box 95	Folder 19	SF, New Products, 1977
Box 95	Folder 20	SF, New Product Development, Research Materials, 1971-1974
Box 95	Folder 21	SF, Nutrition, 1982, n.d. (1)
Box 95	Folder 22	SF, Nutrition, 1982, n.d. (2)
Box 95	Folder 23	SF, Operation PUSH, Annual Convention, 1983
Box 95	Folder 24	SF, Operation PUSH, Beer and Liquor Manufacturers, Trade Agreements, 1982
Box 95	Folder 25	SF, Operation PUSH, Burger King, 1983
Box 95	Folder 26	SF, Operation PUSH International Trade Bureau, 1981-1983
Box 95	Folder 27	SF, Operation PUSH International Trade Bureau, Consulting Proposal, 1982
Box 95	Folder 28	SF, Operation PUSH International Trade Bureau, Meeting Minutes, 1982-1983
Box 95	Folder 29	SF, Operation PUSH, Heublein Trade Agreement, 1982
Box 95	Folder 30	SF, Outdoor Billboard Research, 1989
Box 95	Folder 31	SF, Philip Morris, Research Proposal from Kenneth Clark, 1982
Box 96	Folder 1	SF, The Political Action Conference of Illinois, 1980-1981, n.d.
Box 96	Folder 2	SF, Policy Statement on Hispanic-Americans in the Labor Market, n.d.
Box 96	Folder 3	SF, Products for the Elderly, n.d.
Box 96	Folder 4	SF, Product Usage and Shopping Behavior Among Blacks and Hispanics, 1973-1983, n.d.
Box 96	Folder 5	SF, Richard G. Henika, Simple and Effective System for Use with Response Surface Methodology, 1971
Box 96	Folder 6	SF, Richard M. Johnson (Market Facts, Inc.), 1969-1972 (1)
Box 96	Folder 7	SF, Richard M. Johnson (Market Facts, Inc.), 1969-1972 (2)
Box 96	Folder 8	SF, Robert E. Wilkes, (Mis) Conceptions Among Hispanic and Black Consumers, An Empirical Examination, 1984
Box 96	Folder 9	SF, Saf-T-Pik, 1978
Box 96	Folder 10	SF, SAMI, 1981
Box 96	Folder 11	SF, The Seven-Up Company/Operation PUSH, Annual Reports, 1983 (1)
Box 96	Folder 12	SF, The Seven-Up Company/Operation PUSH, Annual Reports, 1983 (2)
Box 96	Folder 13	SF, The Seven-Up Company/Operation PUSH, Background Material on PUH International Trade Bureau, 1982-1983
Box 96	Folder 14	SF, The Seven-Up Company/Operation PUSH, Chicago Metro Plan, 1983
Box 96	Folder 15	SF, The Seven-Up Company/Operation PUSH, Company Profile [Binder 3], 1983
Box 96	Folder 16	SF, The Seven-Up Company/Operation PUSH, Company Profile [Binder 4], 1983
Box 97	Folder 1	SF, The Seven-Up Company/Operation PUSH, Conference Reports [Binder 2], 1983
Box 97	Folder 2	The Seven-Up Company/Operation PUSH, Correspondence, Smith, Guy, 1983
Box 97	Folder 3	The Seven-Up Company/Operation PUSH, Current, 1983
Box 97	Folder 4	The Seven-Up Company/Operation PUSH, Data Compiled for PUSH, 1983 (1)
Box 97	Folder 5	The Seven-Up Company/Operation PUSH, Data Compiled for PUSH, 1983 (2)
Box 97	Folder 6	The Seven-Up Company/Operation PUSH, Development Information, 1981-1983 (1)
Box 97	Folder 7	The Seven-Up Company/Operation PUSH, Development Information, 1981-1983 (2)
Box 97	Folder 8	The Seven-Up Company/Operation PUSH, General, 1982-1983 (1)
Box 97	Folder 9	The Seven-Up Company/Operation PUSH, General, 1982-1983 (2)
Box 97	Folder 10	The Seven-Up Company/Operation PUSH, Progress Reports, 1983
Box 97	Folder 11	The Seven-Up Company/Operation PUSH, Proposals, 1982-1983
Box 97	Folder 12	The Seven-Up Company/Operation PUSH, Proposals and Conference Reports [Binder 1], 1983
Box 97	Folder 13	The Seven-Up Company/Operation PUSH, Reports, Media Coverage Dealing with Food Additives, 1983
Box 98	Folder 1	The Seven-Up Company/Operation PUSH, Reports, Media Coverage of 7UP “No Caffeine” Campaign Since March 2, 1982, 1982
Box 98	Folder 2	SF, Snack Market, New Product Ideas, 1980
Box 98	Folder 3	SF, Soft Drinks, 1980
Box 98	Folder 4	SF, Southwest Shippers Advisory Board, Fall Meeting (Corpus Christi, TX), 1986
Box 98	Folder 5	SF, Storm Opinion Center, n.d.
Box 98	Folder 6	SF, Storm Opinion Center, n.d. [Photograph]
Box 98	Folder 7	SF, Storm Opinion Center, n.d. [Photograph]
Box 98	Folder 8	SF, Storm Opinion Center, n.d. [Photograph]
Box 98	Folder 9	SF, Storm Opinion Center, n.d. [Photograph]
Box 98	Folder 10	SF, Storm Opinion Center, n.d. [Photograph]
Box 98	Folder 11	SF, Target Group Index, n.d.
Box 98	Folder 12	SF, United Charities, 1985
Box 98	Folder 13	SF, United Negro College Fund/Bethune-Cookman College, Donation in Memory of Martha Marie Berhel, 1980
Box 98	Folder 14	SF, Urban Transportation Center, University of Illinois at Chicago Circle, 1980
Box 98	Folder 15	SF, ViewPoint Art Exhibit, V. Elba Colon, 1982-1983
Box 98	Folder 16	SF, ViewPoint Art Gallery, n.d.
Box 98	Folder 17	SF, ViewPoint Direct Mail Promotional Strategy, 1982
Box 98	Folder 18	SF, ViewPoint Field Service Office, 1981
Box 98	Folder 19	SF, ViewPoint Marketing Seminar, 1984
Box 98	Folder 20	SF, ViewPoint Public Relations File, Print Articles, 1981
Box 98	Folder 21	SF, ViewPoint Testing Programs, 1968-1978, n.d.
Box 98	Folder 22	SF, The Wall Street Journal, Clippings, 1981
Box 98	Folder 23	SF, WBEE Radio AM 160, 1982
Box 98	Folder 24	SF, Woodall’s Subscriber Market Influence, 1978
Box 98	Folder 25	SF, Women, 1977-1978
Box 99	Folder 1	SF, Women, 1978-1990
Box 99	Folder 2	SF, Women, n.d.
Box 99	Folder 3	SF, Zayda Rojas (Vallejo International Services, Inc.), n.d.