ViewPoint, Inc. Archives

ViewPoint, Inc. Archives, 1968-1991
Dates: 1968-1991
Size: 50 linear feet (98 archival boxes)
Repository: Chicago Public Library, Carter G. Woodson Regional Library, Vivian G. Harsh Research collection of Afro-American History and Literature, 9525 S. Halsted St., Chicago, IL 60628
Collection Number: 1994/04
Provenance: Donated by Felix A. Burrows, Jr., founder and president of ViewPoint, Inc., in May 1994.
Access: No restrictions
Citation: When quoting material from this collection the preferred citation is: ViewPoint, Inc. Archives [Box #, Folder #], Vivian G. Harsh Research Collection of Afro-American History and Literature, Chicago Public Library.
Processed by: Traci Parker, Harsh Archival Processing Project
Supervised by: Michael Flug, Senior Archivist, Harsh Archival Processing Project

Biographical Note

Felix A. Burrows, Jr., 1939-Present

Felix A. Burrows, Jr. has had a long, distinguished and varied career: as president of ViewPoint, Inc., once the largest African American-owned market management and research firm in the country; as president of a precision machining company; as a food chemist and as a laboratory director. In his later years he became a Presbyterian minister and an activist for church assistance and outreach to underserved communities. He has also worked for the U.S. Bureau of the Census, developing a computer-assisted management system for Special Census and managing a special resident outreach campaign that achieved a higher response rating among persistent non-responders in the 2010 census of the United States.

He was born in West Palm Beach, Fla., in 1939, to parents who were living in the poor agricultural community of Belle Glade, Fla. He was the eighth child; most of his siblings died at an early age. After elementary and secondary education in Florida, Burrows studied biology, earning a bachelor of arts from Talladega College in Alabama. He went on to receive a master of science in food chemistry from the University of Maryland in 1967.

His first management position began when he was hired as an analytical chemist in Washington, D.C.—and later as director of quality control for the Maryland and Virginia Milk Producers Association in Laurel, Md. In 1965, he entered the doctoral program in food chemistry at the University of Maryland. He was the first African American student enrolled in the program, and faced social and academic exclusion from teachers and fellow students. He wrote his master’s thesis, but did not complete the doctorate.

In 1968 he was hired as a senior chemist by Kraft Foods—R&D Division, located in Glenview, Ill. Looking for a place to live in Chicago’s north suburban areas, Burrows and his family were repeatedly turned down until he met commercial pilot and TV personality Jim Tillman. Tillman put him in touch with a fair housing committee in Highland Park, Ill., where Burrows and his family lived until his children finished high school.

His career at Kraft Foods broadened from food chemistry to marketing when he did a survey of 100 housewives in the Glenview area, asking them to rate new Kraft products he was developing. Soon he became the market research manager for Kraftco Corporation R&D Division. This experience launched a career in market research and development that shaped his work for the next 25 years. He left Kraft Foods to become vice president and research director for Goldring and Company, a Chicago market research firm.

In 1976 Felix A. Burrows, Jr., formed his own diversified marketing services company, ViewPoint, Inc. Starting with no employees, the firm grew rapidly, eventually reaching a complement of 65 employees. Under Burrows’ direction, ViewPoint focused its efforts on supplying national private sector clients with demographic and psychographic profiles and analysis of consumers. These analyses provided predictors for advertising strength, product acceptance and sales forecasting. Burrows became a nationally desired speaker on food product acceptance and marketing dynamics in African American communities.

While continuing to direct the operations of ViewPoint, Burrows bought a failing perishable tool company and transformed it into Great American Tool and Manufacturing Company in 1986. The vision of this new operation was focused on producing precision machine parts for the beverage, defense and aerospace industries. The firm had great initial success by making quality control the basis of the manufacturing process. It was through this high quality control standard that Great American Tool and Manufacturing Company won coveted vendor quality rating (VQR) awards. As a result of Great American Tool’s VQR awards with the Coors Brewing Company, Great American Tool was awarded a five-year contract to produce precision tooling for Coors beverage and glass manufacturing divisions.

In an effort to comply with terms of the five-year Coors contract, Burrows invested heavily in machinery and technology. Coors Brewing Company, however, decided to cancel the contract, opening a lengthy legal battle. Burrows sued Coors, one of the world’s largest brewing companies, for $20 million. Coors had nearly unlimited resources with which to fight the suit. The legal dispute, tried in federal court in Denver, resulted in victory for Coors, and the closure of Great American Tool and Manufacturing Company. ViewPoint continued to operate until 1994. [For more about ViewPoint, Inc., please see the Organizational History section below.]

In 1996, Burrows was called to the ministry and entered Johnson C. Smith Theological Seminary in Atlanta. There he completed a master of divinity degree with high honors in 2000. He immediately entered the Interdenominational Theological Center to commence work on a doctorate degree. During this time, Burrows was named director of revision for the Presbytery of Greater Atlanta, responsible for a program that challenged 109 congregations in 19 Georgia counties to consider new visions for church growth.

In 2002, while pastoring a new church development in Chattanooga, Tenn., Burrows came to adopt a theology of ministry beyond the formal church setting. This experience formed the basis for his entry into compassionate social services programming. He called this model “Compassionate Social Activism” and sought to test its success toward “positively changing the quality of life in at-risk social settings.” Burrows reported the results of his ministry model in his doctoral dissertation, The Development of a New Church Development Ministry Strategy Assessment Model for Use Within At-Risk Urban African American Communities .

Presently (2011) Burrows is general manager of Mullins, Price & Khatib Associates, a management consulting firm located in Washington, D.C. Here Burrows directs highly skilled personnel that provide management and leadership training and development for government employees in the areas of team building, communication, emotional intelligence and confidential employee opinion surveys.

Organizational History

ViewPoint, Inc.

Felix A. Burrows, Jr., founded ViewPoint, Inc., a market research and consulting firm, in 1976 in Chicago. As an experienced food product developer and market researcher, Burrows understood that the success of any marketing plan depended upon the marketer’s understanding the key patronage motivation factors that lead to positive purchase decisions and thus contended that research was integral to any marketing strategy. This understanding significantly informed ViewPoint’s corporate philosophy and identity, and was crucial to the company’s emergence as the nation’s leading minority market research firm in the 1980s.

ViewPoint conducted consumer market research (which included demographic and psychological profiles and analysis) and developed marketing plans to increase client effectiveness and profits. Its clients included firms in the following industries: food, fast food, soft drinks, alcoholic beverages, tobacco products, health and beauty aids, personal care products, pet foods, advertising, telecommunications, government and politics, banking, petroleum and retailing. Some of its major clients were Johnson Products, McDonald’s, Kentucky Fried Chicken, Kraft Corporation, Amoco Oil, Joseph Schlitz Malt Liquors, South Shore Bank, Anheuser-Busch, General Mills and Illinois Bell Telephone Company, among others.

While ViewPoint maintained a significant share of its business in general market research, it developed expertise in minority market research. It served black-owned companies, such as Johnson Products, by providing consumer behavioral and attitudinal responses to new products and advertising. It helped several large corporations, such as The Seven-Up Company, Amoco Oil and Adolph Coors Brewing Company, identify and develop approaches to present its products to African American and Latino consumers.

ViewPoint assisted several clients in establishing programs that supported minority business and community development. It developed the VPI Matchmaking System, a database of minority-owned suppliers of goods and services throughout the United States, in order to help their clients identify minority firms to use as suppliers. In the early 1980s, ViewPoint provided consulting services to The Seven-Up Company when it was implementing its business trade agreement with Operation PUSH. This trade agreement was projected to have a $61 million economic impact on minority communities over the course of five years. It also counseled Adolph Coors Brewing Company, whose public image had suffered significantly as the result of its discriminatory hiring practices and its chairman’s controversial remarks about minorities, on how to improve its position with African Americans and Latinos.

ViewPoint also helped Coors monitor its progress in living up to the National Incentive Covenant between Adolph Coors Brewing Company and the National Black Economic Development Coalition in 1984. This covenant committed Coors to developing “a genuine reciprocal relationship of cooperation with the black community” and to special investments in the minority community. The agreement stipulated that Coors would “accelerate and expand its policies of affirmative action and equal opportunity in employment and purchasing systems.” Specifically, Coors agreed to allocate $650 million over a five-year period for minorities, in the form of wages, procurements from minority-owned businesses and contributions to minority-oriented organizations.

As a result of this agreement, Coors, at the time one of ViewPoint’s largest accounts, encouraged Burrows to acquire and upgrade Great American Tool and Manufacturing Company in 1986 and promised that if Burrows followed the brewer’s guidance, his firm would become a key supplier. Burrows invested heavily in upgrading this business and “received the highest quality rating of all Coors’ suppliers in 1987.” However, Coors canceled its orders to the firm. This led to a lengthy and costly legal battle (whereby Burrows charged Coors with racial discrimination under the Civil Rights Act of 1991 and sought compensatory and punitive damages) and the eventual demise of both Great American Tool and Manufacturing in 1990 and ViewPoint, Inc. in 1994.

Sources

  • “Chicago Minority Consulting Firm Provides Service to 7-Up.” Atlanta Daily World , September 6, 1983.
  • “Claim Charging Coors with Discrimination Rejected in Court.” Wall Street Journal , February 14, 1994.
  • Hicks, Jonathan P. “Coors Mends Minority Fences.” New York Times , July 25, 1985.
  • “Jilted in Search for Quality.” Black Enterprise , v. 24, n. 9 (April 1992).
  • Leib, Jeffery. “Suit Charges Coors with Bias: Chicago Man Claims Civil Rights Act Violations.” Denver Post , November 26, 1991.
  • Richter, Paul. “Coors’ New Brew: Taking Out the Political Aftertaste.” Los Angeles Times , September 27, 1987.
  • Ziemba, Stanley. “$20 Million Suit Alleges Coors Race Discrimination.” Chicago Tribune , November 26, 1991.

Scope and Content Note

The ViewPoint, Inc. Archives documents the company’s history and operations, as well as the contours of minority consumer activity in the late 20th century. This collection has been arranged into four series, which largely follows its original arrangement: Corporate History, Contract Files, Adolph Coors Brewing Company and Subject Files.

Related papers at the Vivian G. Harsh Research Collection include other corporate archives: Path Press Archives and Heritage Press Archives, as well as the Marjorie Stewart Joyner Papers and the Robert O. French Papers.

Series 1: Corporate History, 1979-1985
This series contains company brochures and publications, and speeches and articles written by Felix A. Burrows, Jr.

Series 2: Contract Files, 1974-1989
This series consists primarily of chronologically arranged client/case files for each contract performed by the firm. Each contract was assigned a contract number, whereby the first two numbers identify the contract start year; contract file titles are those on found on the original file folders. Contract files include correspondence, research materials, questionnaires and surveys conducted by ViewPoint, project reports, photographs and audiovisual materials. Notable contract files include Amoco Oil Company, Adolph Coors Brewing Company, Anheuser-Busch, Johnson Products, Kraft Corporation, South Shore Bank, McDonald’s and Ambi Skincare.

The contract files series includes a run of project reports without contract numbers. Project reports synthesize the research conducted by ViewPoint for a particular company and provide detailed information on consumer motivations and trends. Also included are reports compiled by other companies such as Burrell Advertising, Department of Alcohol and Drug Programs, Goldring and Company and Kraftco Corporation. Project reports are arranged alphabetically. These project reports are referred to as “Project Reports, Other” in the container list and can be found in boxes 62-65.

Also contained in this series are project proposals. These proposals provide detailed descriptions of market research plans submitted by ViewPoint to potential clients. Proposals have been arranged chronologically.

Series 3: Adolph Coors Brewing Co., 1980-1991
This series documents the Adolph Coors Brewing Company’s efforts—with the assistance of ViewPoint—to win greater acceptance with black and Latino consumers following accusations of funding racist organizations, discriminatory hiring practices, widely criticized controversial remarks by its chairman and a nationwide boycott by minority organizations.

The Adolph Coors Brewing Company series primarily concerns the National Incentive Covenant between Coors and the National Black Economic Development Coalition. Included are progress reports, annual reports, correspondence and research materials pertaining to the National Incentive Covenant.

For more on Coors, please see the Contract Files series, which holds market research conducted by ViewPoint on beer drinking patterns among African American and Latino drinkers, and suggested marketing strategies to increase Coors’ minority consumer base, etc.

Series 4: Subject Files, 1968-1990
The subject files series explores various subjects related to market research. These files contain information in a variety of formats including government and census reports, statistical data, newspaper and periodical clippings, and pamphlets.

Also included in this series are files on The Seven-Up Company’s five-year trade agreement with Operation PUSH. This series is arranged alphabetically by subject.

Container List

ViewPoint, Inc. (Felix A. Burrows, Jr.), Predominant dates 1976-1989, Inclusive dates 1968-1991

Series 1: Corporate History, 1979-1985
Box 1 Folder 1 Organization History, 1979-1985, n.d.
Box 1 Folder 2 Organization History, Viewpoint’s On Target [Internal Publication], 1981, n.d.
Box 1 Folder 3 Manuscripts, Burrows, Felix, Jr., The Black Share of the Beverage Market, 1981
Box 1 Folder 4 Manuscripts, Burrows, Felix, Jr., The Minority Market Mystique, 1984
Box 1 Folder 5 Manuscripts, Burrows, Felix, Jr., Black Consumers: A Distinctive Flourishing Market, 1980
Box 1 Folder 6 Manuscripts, Burrows, Felix, Jr., “Doing the Right Thing,” 1989
Box 1 Folder 7 Manuscripts, Burrows, Felix, Jr., “Less Myth, More Research = Success in Minority Market,” 1984
Box 1 Folder 8 Manuscripts, Burrows, Felix, Jr., Remarks on Impact Study (regarding the activity of the National Incentive Covenant Agreement between Adolph Coors Company and the National Black Economic Development Coalition), 1989
Box 1 Folder 9 Manuscripts, Burrows, Felix, Jr., Speech on Miller Brewing Company, c. 1980s
Series 2: Contract Files, 1974-1989
Box 2 Folder 1 761101 Kraft Barbecue, 1976 (1)
Box 2 Folder 2 761101 Kraft Barbecue, 1976 (2)
Box 2 Folder 3 761101 Kraft Barbecue, 1976 (3)
Box 2 Folder 4 761101 Kraft Barbecue, 1976 (4)
Box 2 Folder 5 761101 Kraft Barbecue, 1976 (5)
Box 2 Folder 6 761101 Kraft Barbecue, 1976 (6)
Box 2 Folder 7 761101 Kraft Barbecue, 1976 (7)
Box 2 Folder 8 761101 Kraft Barbecue, 1976 (8)
Box 2 Folder 9 761101 Kraft Barbecue, 1976 (9)
Box 2 Folder 10 761111 Kraft Barbecue, 1976
Box 3 Folder 1 761112 Johnson Products Company (JPC) In-Home Relaxer Kit, 1976
Box 3 Folder 2 761113 Burrell/Navy, 1976
Box 3 Folder 3 761114 Burrell, Hair Care Focus Group, 1976
Box 3 Folder 4 761115 JPC Vigorol Hair Relaxer, 1976-1977 (1)
Box 3 Folder 5 761115 JPC Vigorol Hair Relaxer, 1976-1977 (2)
Box 3 Folder 6 761115 JPC Vigorol Hair Relaxer, 1976-1977 (3)
Box 3 Folder 7 761116 Burrell, A & P Focus Group, 1976
Box 3 Folder 8 761117 Benton and Bowels Hair Care Groups, 1976
Box 3 Folder 9 761119 JPC Beautician Product Test/Permanent Creme Relaxer, 1976-1977 (1)
Box 3 Folder 10 761119 JPC Beautician Product Test/Permanent Creme Relaxer, 1976-1977 (2)
Box 3 Folder 11 761122 Clear Eyes, 1976-1977
Box 3 Folder 12 761123 Morton Salt, 1976
Box 4 Folder 1 761124 Beauticians Image Study, 1976-1978 (1)
Box 4 Folder 2 761124 Beauticians Image Study, 1976-1978 (2)
Box 4 Folder 3 761124 Beauticians Image Study, 1976-1978 (3)
Box 4 Folder 4 761124 Beauticians Image Study, 1976-1978 (4)
Box 4 Folder 5 761124 Beauticians Image Study, 1976-1978 (5)
Box 4 Folder 6 761124 Beauticians Image Study, 1976-1978 (6)
Box 4 Folder 7 761124 Beauticians Image Study, 1976-1977 (7)
Box 4 Folder 8 761125 Hand and Body Lotion Groups, 1977 (1)
Box 4 Folder 9 761125 Hand and Body Lotion Groups, 1977 (2)
Box 4 Folder 10 761126 Needham Canned Spaghetti, 1977
Box 5 Folder 1 771127 JPC Hairspray, Fragrance Test, 1977
Box 5 Folder 2 771128 Sears Television Stand Study, 1977 (1)
Box 5 Folder 3 771128 Sears Television Stand Study, 1977 (2)
Box 5 Folder 4 771129 Keri Lotion, 1977 (1)
Box 5 Folder 5 771129 Keri Lotion, 1977 (2)
Box 5 Folder 6 771129 Keri Lotion, 1977 (3)
Box 5 Folder 7 771129 Keri Lotion, 1977 (4)
Box 5 Folder 8 771130 JPC Hot Comb, 1977 (1)
Box 5 Folder 9 771130 JPC Hot Comb, 1977 (2)
Box 5 Folder 10 771131 JPC Hairspray, Fragrance, 1977
Box 5 Folder 11 771131 JPC New Ultra Sheen, 1977
Box 5 Folder 12 771133 Sportman’s Park, Black Polling Study, 1977
Box 5 Folder 13 771134 McDonald’s Filet-O-Fish, 1977
Box 5 Folder 14 771135 Commercial Evaluation of Racial Integration, 1977
Box 6 Folder 1 771136 R.V. Owners Proposal, 1977 (1)
Box 6 Folder 2 771136 R.V. Owners Proposal, 1977 (2)
Box 6 Folder 3 771136 R.V. Owners Proposal, 1977 (3)
Box 6 Folder 4 771136 R.V. Owners Proposal, 1977 (4)
Box 6 Folder 5 771136 R.V. Owners Proposal, 1977 (5)
Box 6 Folder 6 771136 R.V. Owners Proposal, 1977 (6)
Box 6 Folder 7 771136 R.V. Owners Proposal, 1977 (7)
Box 6 Folder 8 771136 R.V. Owners Proposal, 1977 (8)
Box 6 Folder 9 771136 R.V. Owners Proposal, 1977 (9)
Box 6 Folder 10 771136 R.V. Owners Proposal, 1977 (10)
Box 7 Folder 1 771137 Woodall Publishing Co., Reader Profile Study, 1977
Box 7 Folder 2 771138 Seven-Up, 1977
Box 7 Folder 3 771139 Amoco Oil Study, 1977 (1)
Box 7 Folder 4 771139 Amoco Oil Study, 1977 (2)
Box 7 Folder 5 771139 Amoco Oil Study, 1977 (3)
Box 7 Folder 6 771139 Amoco Oil Study, 1977 (4)
Box 7 Folder 7 771139 Amoco Oil Study, 1977 (5)
Box 7 Folder 8 771139 Amoco Oil Study, 1977 (6)
Box 7 Folder 9 771150 Sprite Focus Group, 1977
Box 7 Folder 10 771151 Randhurst Child Care Center, 1977
Box 7 Folder 11 771152 Black Television Commercial Evaluation, 1977
Box 7 Folder 12 771153 JPC Supercomb In-Home Use Test, 1977-1978 (1)
Box 7 Folder 13 771153 JPC Supercomb In-Home Use Test, 1977-1978 (1)
Box 7 Folder 14 771153 JPC Supercomb In-Home Use Test, 1977-1978 (1)
Box 8 Folder 1 771154 JPC Supercomb Concept Test, 1977-1978 (1)
Box 8 Folder 2 771154 JPC Supercomb Concept Test, 1977-1978 (2)
Box 8 Folder 3 771155 Woodall Publishing, Reader Profile Survey II, 1978 (1)
Box 8 Folder 4 771155 Woodall Publishing, Reader Profile Survey II, 1978 (2)
Box 8 Folder 5 771156 JPC Supercomb Directions Test, 1978
Box 8 Folder 6 771157 Soup Focus Group, 1977-1978
Box 8 Folder 7 771158 Sta-Sof-Fro Hair Spray, 1977-1978
Box 8 Folder 8 771159 Woodall Publishing, Reader Profile Survey II, 1978 (1)
Box 8 Folder 9 771159 Woodall Publishing, Reader Profile Survey II, 1978 (2)
Box 8 Folder 10 771160 JPC Conditioner for Relaxed Hair, 1978
Box 8 Folder 11 771161 JPC Synergistic 9 Shampoo Product, 1978-1979 (1)
Box 8 Folder 12 771161 JPC Synergistic 9 Shampoo Product, 1978-1979 (2)
Box 8 Folder 13 771161 JPC Synergistic 9 Shampoo Product, 1978-1979 (3)
Box 9 Folder 1 771162 Amoco Oil, 1977-1979 (1)
Box 9 Folder 2 771162 Amoco Oil, 1977-1979 (2)
Box 9 Folder 3 771162 Amoco Oil, 1977-1979 (3)
Box 9 Folder 4 771162 Amoco Oil, 1977-1979 (4)
Box 9 Folder 5 771162 Amoco Oil, 1977-1979 (5)
Box 9 Folder 6 771162 Amoco Oil, 1977-1979 (6)
Box 9 Folder 7 771162 Amoco Oil, 1977-1979 (7)
Box 9 Folder 8 771162 Amoco Oil, 1977-1979 (8)
Box 9 Folder 9 771162 Amoco Oil, 1977-1979 (9)
Box 10 Folder 1 771162 Amoco Oil, 1977-1979 (10)
Box 10 Folder 2 771162 Amoco Oil, 1977-1979 (11)
Box 10 Folder 3 771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (12)
Box 10 Folder 4 771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (13)
Box 10 Folder 5 771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (14)
Box 10 Folder 6 771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (15)
Box 10 Folder 7 771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (16)
Box 10 Folder 8 771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (17)
Box 10 Folder 9 771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (18)
Box 10 Folder 10 771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (19)
Box 10 Folder 11 771162 Amoco Oil, Profile of Inner City Markets, 1978-1979 (20)
Box 10 Folder 12 771163 Amoco Interstate R.V. Study, 1978
Box 10 Folder 13 771164 Saf-T-Pik Study, n.d.
Box 11 Folder 1 771165 Saf-T-Pik In-Home Study, 1978 (1)
Box 11 Folder 2 771165 Saf-T-Pik In-Home Study, 1978 (2)
Box 11 Folder 3 771166 JPC New Product Development Panel, 1978 (1)
Box 11 Folder 4 771166 JPC New Product Development Panel, 1978 (2)
Box 11 Folder 5 771166 JPC New Product Development Panel, 1978 (3)
Box 11 Folder 6 771167 Black Women Study, 1977-1980 (?)
Box 11 Folder 7 771168 Alberto Culver, Hair Dress and Conditioner Products, 1977-1978 (1)
Box 11 Folder 8 771168 Alberto Culver, Hair Dress and Conditioner Products, 1977-1978 (2)
Box 11 Folder 9 771168 Alberto Culver, Hair Dress and Conditioner Products, 1977-1978 (3)
Box 11 Folder 10 771168 Alberto Culver, Hair Dress and Conditioner Products, 1977-1978 (4)
Box 11 Folder 11 771169 JPC Ultra Sheen Image Study, 1978-1979 (1)
Box 11 Folder 12 771169 JPC Ultra Sheen Image Study, 1978-1979 (2)
Box 11 Folder 13 771169 JPC Ultra Sheen Image Study, 1978-1979 (3)
Box 11 Folder 14 771169 JPC Ultra Sheen Image Study, 1978-1979 (4)
Box 12 Folder 1 771169 JPC Ultra Sheen Image Study, 1978-1979 (5)
Box 12 Folder 2 771169 JPC Ultra Sheen Image Study, 1978-1979 (6)
Box 12 Folder 3 771169 JPC Ultra Sheen Image Study, 1978-1979 (7)
Box 12 Folder 4 771169 JPC Ultra Sheen Image Study, 1978-1979 (8)
Box 12 Folder 5 771170 JPC Leave-In Conditioner, A Professional Evaluation, 1978 (1)
Box 12 Folder 6 771170 JPC Leave-In Conditioner, A Professional Evaluation, 1978 (2)
Box 12 Folder 7 771171 JPC Ultra Sheen Image Study, 1978-1979 (1)
Box 12 Folder 8 771171 JPC Ultra Sheen Image Study, 1978-1979 (2)
Box 12 Folder 9 771171 JPC Ultra Sheen Image Study, 1978-1979 (3)
Box 12 Folder 10 771172 R.L. Brenner Company, Tree Nuts Focus Groups, 1978
Box 12 Folder 11 771173 Plough Hair Care Focus Group, 1978-1979 (1)
Box 12 Folder 12 771173 Plough Hair Care Focus Group, 1978-1979 (2)
Box 12 Folder 13 771173 Plough Hair Care Focus Group, 1978-1979 (3)
Box 13 Folder 1 771173 Plough Hair Care Focus Group, 1978-1979 (4)
Box 13 Folder 2 771173 Plough Hair Care Focus Group, 1978-1979 (5)
Box 13 Folder 3 771173 Plough Hair Care Focus Group, 1978-1979 (6)
Box 13 Folder 4 771174 JPC Panel Perm Repair Study, 1978-1979 (1)
Box 13 Folder 5 771174 JPC Panel Perm Repair Study, 1978-1979 (2)
Box 13 Folder 6 781190 Maybelline Cosmetic Groups, 1979 (1)
Box 13 Folder 7 781190 Maybelline Cosmetic Groups, 1979 (2)
Box 13 Folder 8 781190 Maybelline Cosmetic Groups, 1979 (3)
Box 13 Folder 9 781190 Maybelline Cosmetic Groups, 1979 (4)
Box 13 Folder 10 781191 Burrell Hair Care Focus Group, 1979 (1)
Box 13 Folder 11 781191 Burrell Hair Care Focus Group, 1979 (2)
Box 13 Folder 12 781191 Burrell Hair Care Focus Group, 1979 (3)
Box 13 Folder 13 781191 Burrell Hair Care Focus Group, 1979 (4)
Box 13 Folder 14 781191 Burrell Hair Care Focus Group, 1979 (5)
Box 14 Folder 1 781191 Burrell Hair Care Focus Group, 1979 (6)
Box 14 Folder 2 781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (1)
Box 14 Folder 3 781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (2)
Box 14 Folder 4 781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (3)
Box 14 Folder 5 781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (4)
Box 14 Folder 6 781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (5)
Box 14 Folder 7 781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (6)
Box 14 Folder 8 781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (7)
Box 14 Folder 9 781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (8)
Box 14 Folder 10 781192 Woodall Publishing, Reader Profile Study III (RV Travel), 1978-1979 (9)
Box 14 Folder 11 781193 Woodall Publishing, Special Tab Run, First Time RV Buyers, 1978
Box 14 Folder 12 781194 National Beauty Culturists’ League, 1979 (1)
Box 14 Folder 13 781194 National Beauty Culturists’ League, 1979 (2)
Box 15 Folder 1 781194 National Beauty Culturists’ League, 1979 (3)
Box 15 Folder 2 781195 Montgomery Ward, Black State Street Shopper, 1979 (1)
Box 15 Folder 3 781195 Montgomery Ward, Black State Street Shopper, 1979 (2)
Box 15 Folder 4 781195 Montgomery Ward, Black State Street Shopper, 1979 (3)
Box 15 Folder 5 781196 Burrell Advertising, Marketing to Black Consumers, Evaluations of Coca-Cola, 1977-1978 (1)
Box 15 Folder 6 781196 Burrell Advertising, Marketing to Black Consumers, Evaluations of Coca-Cola, 1977-1978 (2)
Box 15 Folder 7 791200 JPC National Beautician Image Study, 1979 (1)
Box 15 Folder 8 791200 JPC National Beautician Image Study, 1979 (2)
Box 15 Folder 9 791201 Hollister Co., Ostomy Product and Accessory, 1979 (1)
Box 15 Folder 10 791201 Hollister Co., Ostomy Product and Accessory, 1979 (2)
Box 15 Folder 11 791201 Hollister Co., Ostomy Product and Accessory, 1979 (3)
Box 15 Folder 12 791201 Hollister Co., Ostomy Product and Accessory, 1979 (4)
Box 15 Folder 13 791202 McDonald’s Onion Nuggets Focus Group, 1979 (1)
Box 15 Folder 14 791202 McDonald’s Onion Nuggets Focus Group, 1979 (2)
Box 16 Folder 1 791202 McDonald’s Onion Nuggets Focus Group, 1979 (3)
Box 16 Folder 2 791202 McDonald’s Onion Nuggets Focus Group, 1979 (4)
Box 16 Folder 3 791211 Burrell Advertising, Hair Food Attitude Study, 1979 (1)
Box 16 Folder 4 791211 Burrell Advertising, Hair Food Attitude Study, 1979 (2)
Box 16 Folder 5 791211 Burrell Advertising, Hair Food Attitude Study, 1979 (3)
Box 16 Folder 6 791212 Burrell Advertising, Afro Sheen Blow Out Kit Concept, 1979
Box 16 Folder 7 791213 JPC Patron Beautician Presentation, 1979 (1)
Box 16 Folder 8 791213 JPC Patron Beautician Presentation, 1979 (2)
Box 16 Folder 9 791213 JPC Patron Beautician Presentation, 1979 (3)
Box 16 Folder 10 791213 JPC Patron Beautician Presentation, 1979 (4)
Box 16 Folder 11 791214 Hamer Advertising, Patron/Beautician Field Study, 1979
Box 16 Folder 12 791215 Burrell Advertising, McDonald’s McChicken Focus Group, 1979 (1)
Box 16 Folder 13 791215 Burrell Advertising, McDonald’s McChicken Focus Group, 1979 (2)
Box 16 Folder 14 791215 Burrell Advertising, McDonald’s McChicken Focus Group, 1979 (3)
Box 16 Folder 15 791216 J.H. Lowry, CETA Study, 1979 (1)
Box 16 Folder 16 791216 J.H. Lowry, CETA Study, 1979 (2)
Box 16 Folder 17 791216 J.H. Lowry, CETA Study, 1979 (3)
Box 17 Folder 1 791217 First Wisconsin Bank, General Banking Study, c. 1979
Box 17 Folder 2 791220 National Beautician Image Study, 1979 (1)
Box 17 Folder 3 791220 National Beautician Image Study, 1979 (2)
Box 17 Folder 4 791220 National Beautician Image Study, 1979 (3)
Box 17 Folder 5 791220 National Beautician Image Study, 1979 (4)
Box 17 Folder 6 791220 National Beautician Image Study, 1979 (5)
Box 17 Folder 7 791220 National Beautician Image Study, 1979 (6)
Box 17 Folder 8 791221 Jos. Schlitz Malt Liquors, 1979 (1)
Box 17 Folder 9 791221 Jos. Schlitz Malt Liquors, 1979 (2)
Box 17 Folder 10 791221 Jos. Schlitz Malt Liquors, 1979 (3)
Box 17 Folder 11 791221 Jos. Schlitz Malt Liquors, 1979 (4)
Box 17 Folder 12 791221 Jos. Schlitz Malt Liquors, 1979 (5)
Box 18 Folder 1 791221 Jos. Schlitz Malt Liquors, 1979 (6)
Box 18 Folder 2 791222 McDonald’s Baseline Study, 1979 (1)
Box 18 Folder 3 791222 McDonald’s Baseline Study, 1979 (2)
Box 18 Folder 4 791222 McDonald’s Baseline Study, 1979 (3)
Box 18 Folder 5 791223 Warren, Miller, Dolobowsky, The Wet Shaving System, 1979 (1)
Box 18 Folder 6 791223 Warren, Miller, Dolobowsky, The Wet Shaving System, 1979 (2)
Box 18 Folder 7 791230 JPC, Fragrances and Cosmetics, 1979-1980 (1)
Box 18 Folder 8 791230 JPC, Fragrances and Cosmetics, 1979-1980 (2)
Box 18 Folder 9 791230 JPC, Focus Groups, 1979-1980 (3)
Box 18 Folder 10 791230 JPC, Focus Groups, 1979-1980 (4)
Box 18 Folder 11 791230 JPC, Hair Care Products Screeners, 1979-1980 (5)
Box 19 Folder 1 791230 JPC, Hair Care and Grooming Products, Market Study, 1980 (6)
Box 19 Folder 2 791230 JPC, Hair Care and Grooming Products, Market Study, 1980 (7)
Box 19 Folder 3 791230 JPC, Market Definition Study, 1979-1980 (8)
Box 19 Folder 4 791230 JPC, Market Definition Study, 1979-1980 (9)
Box 19 Folder 5 791230 JPC, Market Definition Study, 1979-1980 (10)
Box 19 Folder 6 791230 JPC, Market Definition Study, 1979-1980 (11)
Box 19 Folder 7 791231 JPC, Market Research, 1981 (1)
Box 19 Folder 8 791231 JPC, Market Research, 1981 (2)
Box 19 Folder 9 791232 Auto Dealer Business Management, 1979
Box 19 Folder 10 791233 Burrell Advertising, Dark and Lovely Relaxer, 1979 (1)
Box 19 Folder 11 791233 Burrell Advertising, Dark and Lovely Relaxer, 1979 (2)
Box 20 Folder 1 791233 Burrell Advertising, Dark and Lovely Relaxer, 1979 (3)
Box 20 Folder 2 791234 Tatham, Laird and Kudner, Cigarette Ad Study, 1979 (1)
Box 20 Folder 3 791234 Tatham, Laird and Kudner, Cigarette Ad Study, 1979 (2)
Box 20 Folder 4 791234 Tatham, Laird and Kudner, Cigarette Ad Study, 1979 (3)
Box 20 Folder 5 791235 Ogilvy and Mather, Pabst Malt Liquor Study, 1980 (1)
Box 20 Folder 6 791235 Ogilvy and Mather, Pabst Malt Liquor Study, 1980 (2)
Box 20 Folder 7 791235 Ogilvy and Mather, Pabst Malt Liquor Study, 1980 (3)
Box 20 Folder 8 791240 American Safety Razor, P.F.B. Radio Ad Test, 1979 (1)
Box 20 Folder 9 791240 American Safety Razor, P.F.B. Radio Ad Test, 1979 (2)
Box 20 Folder 10 791240 American Safety Razor, P.F.B. Radio Ad Test, 1979 [A/V]
Box 21 Folder 1 791241 Ogilvy and Mather, Pabst Malt Liquor, ATU Study, 1979-1980 (1)
Box 21 Folder 2 791241 Ogilvy and Mather, Pabst Malt Liquor, ATU Study, 1979-1980 (2)
Box 21 Folder 3 791243 Pabst Malt Liquor, White Focus Group, 1980
Box 21 Folder 4 791244 Burrell Advertising, Evaluation of Coke Focus Groups, 1979
Box 21 Folder 5 791250 Mid America Research, Fast Food Assignment, 1979-1980
Box 21 Folder 6 791251 JPC Beautician Mailing List, 1979
Box 21 Folder 7 791252-A Nicholas Labs, Vigorol Image Study, 1979-1980 (1)
Box 21 Folder 8 791252-A Nicholas Labs, Vigorol Image Study, 1979-1980 (2)
Box 21 Folder 9 791252-A Nicholas Labs, Vigorol Image Study, 1979-1980 (3)
Box 21 Folder 10 791252-A Nicholas Labs, Vigorol Image Study, 1979-1980 (4)
Box 21 Folder 11 791252-B Nicholas Labs, Vigorol Quantitative Study, 1980 (1)
Box 21 Folder 12 791252-B Nicholas Labs, Vigorol Quantitative Study, 1980 (2)
Box 21 Folder 13 791252-B Nicholas Labs, Vigorol Quantitative Study, 1980 (3)
Box 21 Folder 14 791252-B Nicholas Labs, Vigorol Quantitative Study, 1980 (4)
Box 22 Folder 1 791252-B Nicholas Labs, Vigorol Quantitative Study, 1980 (5)
Box 22 Folder 2 791253 Beautician Tracking Study, c. 1979
Box 22 Folder 3 801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (1)
Box 22 Folder 4 801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (2)
Box 22 Folder 5 801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (3)
Box 22 Folder 6 801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (4)
Box 22 Folder 7 801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (5)
Box 22 Folder 8 801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (6)
Box 22 Folder 9 801254 Brown Foreman Distiller, Hard Liquor Study, 1980 (7)
Box 22 Folder 10 801255 Miller Beer Field Study, 1980
Box 22 Folder 11 801256 N.P.D. Group I, Wrigley New Product Concept Development, 1980
Box 22 Folder 12 801257 McDonald’s Consumer Profile, 1980
Box 23 Folder 1 801258 American Safety Razor Company, 1980 (1)
Box 23 Folder 2 801258 American Safety Razor Company, 1980 (2)
Box 23 Folder 3 801259 Burrell Advertising, QCT Test, 1980
Box 23 Folder 4 801265 Johnson Products, Precise Professional Study, 1980 (1)
Box 23 Folder 5 801265 Johnson Products, Precise Professional Study, 1980 (2)
Box 23 Folder 6 801265 Johnson Products, Precise Professional Study, 1980 (3)
Box 23 Folder 7 801266 JPC Beautician Curly Perm Study, 1980
Box 23 Folder 8 801267 Goldring Recruiting Focus Groups, 1980
Box 23 Folder 9 801268 JPC Pro-Line Curly Kit/Permanent Curl Study, 1980 (1)
Box 23 Folder 10 801268 JPC Pro-Line Curly Kit/Permanent Curl Study, 1980 (2)
Box 23 Folder 11 801269 United Vintners, T.J. Social Groups, 1980 (1)
Box 24 Folder 1 801269 United Vintners, T.J. Social Groups, 1980 (2)
Box 24 Folder 2 801269 United Vintners, T.J. Social Groups, 1980 (3)
Box 24 Folder 3 801269 United Vintners, T.J. Social Groups, 1980 (4)
Box 24 Folder 4 801269 United Vintners, T.J. Social Groups, 1980 (5)
Box 24 Folder 5 801270 Music Field Study, 1980 (1)
Box 24 Folder 6 801270 Music Field Study, 1980 (2)
Box 24 Folder 7 801270 Music Field Study, 1980 (3)
Box 24 Folder 8 801281 South Shore Bank, 1980 (1)
Box 24 Folder 9 801281 South Shore Bank, 1980 (2)
Box 24 Folder 10 801281 South Shore Bank, 1980 (3)
Box 24 Folder 11 801281 South Shore Bank, 1980 (4)
Box 24 Folder 12 801281 South Shore Bank, 1980 (5)
Box 24 Folder 13 801281 South Shore Bank, 1980 (6)
Box 24 Folder 14 801281 South Shore Bank, 1981 (7)
Box 25 Folder 1 801286 Gas Company Image Study, 1980
Box 25 Folder 2 801287 Southern Comfort, 1980 (1)
Box 25 Folder 3 801287 Southern Comfort, 1980 (2)
Box 25 Folder 4 801287 Southern Comfort, 1980 (3)
Box 25 Folder 5 801288 Johnson Products Cosmetics, 1980 (1)
Box 25 Folder 6 801288 Johnson Products Cosmetics, 1980 (2)
Box 25 Folder 7 801288 Johnson Products Cosmetics, 1980 (3)
Box 25 Folder 8 801289 Anheuser-Busch 1980 (1)
Box 25 Folder 9 801289 Anheuser-Busch 1980 (2)
Box 25 Folder 10 801289 Anheuser-Busch 1980 (3)
Box 25 Folder 11 801289 Anheuser-Busch 1980 (4)
Box 25 Folder 12 801289 Anheuser-Busch 1980 (5)
Box 26 Folder 1 801289 Anheuser-Busch, Budweiser Focus Group Test Tape, 1980 [A/V]
Box 26 Folder 2 801290 Southern Comfort, 1980 (1)
Box 26 Folder 3 801290 Southern Comfort, 1980 (2)
Box 26 Folder 4 811203 Latino Beer Focus Group, 1981
Box 26 Folder 5 811204 Ambi Face Cream Image Study, 1981 (1)
Box 26 Folder 6 811204 Ambi Face Cream Image Study, 1981 (2)
Box 26 Folder 7 811210 Martell Cognac Focus Group, 1981 (1)
Box 26 Folder 8 811210 Martell Cognac Focus Group, 1981 (2)
Box 26 Folder 9 811211 Latino Smokers Study, 1980-1981 (1)
Box 26 Folder 10 811211 Latino Smokers Study, 1980-1981 (2)
Box 26 Folder 11 811212 Ambi Body Lotion Ad Test Study, 1978-1981
Box 26 Folder 12 811220 Premium Liquor Drinkers Focus Group, 1981
Box 27 Folder 1 811227 Kentucky Fried Chicken Field Study, 1981
Box 27 Folder 2 811230 Black and Hispanic Voters Study, 1981
Box 27 Folder 3 811239 Southern California Gas Company Study, 1981
Box 27 Folder 4 811240 Oster PFB Shaving System, 1979-1981(?)
Box 27 Folder 5 811248 Joseph Schlitz Brewing Company Focus Group, 1979 (1)
Box 27 Folder 6 811248 Joseph Schlitz Brewing Company Focus Group, 1980 (2)
Box 27 Folder 7 811248 Joseph Schlitz Brewing Company Focus Group, 1980-1981 (3)
Box 27 Folder 8 811248 Joseph Schlitz Brewing Company Focus Group, 1981 (4)
Box 27 Folder 9 811249 First Beauticians Tracking Study, 1980-1981 (1)
Box 27 Folder 10 811249 First Beauticians Tracking Study, 1980-1981 (2)
Box 27 Folder 11 811250 McDonald’s McChicken Focus Group, 1981
Box 27 Folder 12 811257 Hispanic Voters Opinion Poll, 1981-1982
Box 27 Folder 13 811258 Schlitz Tracking Study, 1981-1983 (1)
Box 27 Folder 14 811258 Schlitz Tracking Study, 1981-1983 (2)
Box 27 Folder 15 811258 Schlitz Tracking Study, 1981-1983 (3)
Box 28 Folder 1 811259 Alcoholism Among Hispanics Study, 1979-1982 (1)
Box 28 Folder 2 811259 Alcoholism Among Hispanics Study, 1979-1982 (2)
Box 28 Folder 3 811259 Alcoholism Among Hispanics Study, 1979-1982 (3)
Box 28 Folder 4 811259 Alcoholism Among Hispanics Study, 1979-1982 (4)
Box 28 Folder 5 811260 South Shore Bank, 1980-1981 (1)
Box 28 Folder 6 811260 South Shore Bank, 1980-1981 (2)
Box 28 Folder 7 811260 South Shore Bank, 1980-1981 (3)
Box 28 Folder 8 811260 South Shore Bank, 1980-1981 (4)
Box 28 Folder 9 811260 South Shore Bank, 1980-1981 (5)
Box 28 Folder 10 811261 Ambi Lotion Study, 1981
Box 29 Folder 1 811266 Beer Placement Study, 1981
Box 29 Folder 2 811267 7-Crown Drinkers Survey, 1981 (1)
Box 29 Folder 3 811267 7-Crown Drinkers Survey, 1981 (2)
Box 29 Folder 4 811268 Tender Treatment Concept Test, 1981 (1)
Box 29 Folder 5 811268 Tender Treatment Concept Test, 1981 (2)
Box 29 Folder 6 811269 Hispanic Smoking Screening Study, 1981
Box 29 Folder 7 811270 On Target, 1980-1982
Box 29 Folder 8 811270 On Target, Research, 1981
Box 29 Folder 9 811281 Hispanic Opinion Poll, 1981
Box 29 Folder 10 811283 Beer Placement Study, 1981
Box 29 Folder 11 811284 Kentucky Fried Chicken and Brown’s Chicken, Taste Tests, 1981
Box 29 Folder 12 811285 Black Consumer Ad Evaluation, 1981
Box 29 Folder 13 811290 Old English 800, 1981 (1)
Box 29 Folder 14 811290 Old English 800, 1981 (2)
Box 29 Folder 15 811291 Chicago Liquor Licenses, 1981
Box 30 Folder 1 811292 Men’s Ambi Concept Study, 1981 (1)
Box 30 Folder 2 811292 Men’s Ambi Concept Study, 1981 (2)
Box 30 Folder 3 811292 Men’s Ambi Concept Study, 1981 (3)
Box 30 Folder 4 811292 Men’s Ambi Concept Study, 1981 (4)
Box 30 Folder 5 811292 Men’s Ambi Concept Study, 1981 (5)
Box 30 Folder 6 821200 Puerto Rican Snack Study, 1982
Box 30 Folder 7 821202 Ambi Skin Tone Cream Ad Study, 1981 (1)
Box 30 Folder 8 821202 Ambi Skin Tone Cream Ad Study, 1981-1982 (2)
Box 30 Folder 9 821203 TOFC/COFC Study, 1982
Box 31 Folder 1 821211 Sears Black Shoppers Ad Study, 1981-1982 (1)
Box 31 Folder 2 821211 Sears Black Shoppers Ad Study, 1981-1982 (2)
Box 31 Folder 3 821212 AB Malt Liquor Concept, 1981 (1)
Box 31 Folder 4 821212 AB Malt Liquor Concept, 1981 (2)
Box 31 Folder 5 821213 Black Telephone Subscriber Study, 1981-1982 (1)
Box 31 Folder 6 821213 Black Telephone Subscriber Study, 1981-1982 (2)
Box 31 Folder 7 821214 Ambi Skin Toning Cream, 1979-1982 (1)
Box 31 Folder 8 821214 Ambi Skin Toning Cream, 1979-1982 (2)
Box 31 Folder 9 821214 Ambi Skin Toning Cream, 1979-1982 (3)
Box 31 Folder 10 821214 Ambi Skin Toning Cream, 1979-1982 (4)
Box 31 Folder 11 821220 Ambi Ad Groups, 1981-1982 (1)
Box 31 Folder 12 821220 Ambi Ad Groups, 1981-1982 (2)
Box 32 Folder 1 821220 Ambi Ad Groups, 1981-1982 (3)
Box 32 Folder 2 821226 Ambi Skin Toning Cream, 1981-1982 (1)
Box 32 Folder 3 821226 Ambi Skin Toning Cream, 1981-1982 (2)
Box 32 Folder 4 821227 AB Malt Liquor, Revised Concept Study, 1981-1982 (1)
Box 32 Folder 5 821227 AB Malt Liquor, Revised Concept Study, 1981-1982 (2)
Box 32 Folder 6 821227 AB Malt Liquor, Revised Concept Study, 1981-1982 [A/V] (3)
Box 32 Folder 7 821240 HELP Program, Washington National Bank, 1982
Box 32 Folder 8 821241 Adolph Coors Co., Tommy Awards Presentation, 1982
Box 32 Folder 9 821242 Black Alcohol Abuse Study, 1982 (1)
Box 32 Folder 10 821242 Black Alcohol Abuse Study, 1982 (2)
Box 32 Folder 11 821242 Black Alcohol Abuse Study, 1982 (3)
Box 32 Folder 12 821242 Black Alcohol Abuse Study, 1982 (4)
Box 33 Folder 1 821243 Black and Hispanic Voters Survey, 1982 (1)
Box 33 Folder 2 821243 Black and Hispanic Voters Survey, 1982 (2)
Box 33 Folder 3 821244 PROFILE, Black Professional Beautician, 1982
Box 33 Folder 4 821246 On Target Audit Program, 1982 (1)
Box 33 Folder 5 821246 On Target Audit Program, 1982 (2)
Box 33 Folder 6 821246 On Target Audit Program, 1982 (3)
Box 33 Folder 7 821246 On Target Audit Program, 1982 (4)
Box 33 Folder 8 821247 Magazine Readership Patterns Among Blacks, 1982
Box 33 Folder 9 821248 Wine and Beer Marketing Article Ad Age, 1982
Box 34 Folder 1 821255 AB Malt Liquor Focus Groups, 1982 (1)
Box 34 Folder 2 821255 AB Malt Liquor Focus Groups, 1982 (2)
Box 34 Folder 3 821256 Kentucky Fried Chicken, Spicy Products Taste Test, 1982
Box 34 Folder 4 821257 Bisquick Focus Group, 1982
Box 34 Folder 5 821258 Ethnic Store Field Work, 1982
Box 34 Folder 6 821259 Cognac and Cognac Advertising, 1982
Box 34 Folder 7 821260 Spray Moisturizer In-Home Use Study, 1982 (1)
Box 34 Folder 8 821260 Spray Moisturizer In-Home Use Study, 1982 (2)
Box 34 Folder 9 821260 Spray Moisturizer In-Home Use Study, 1982 (3)
Box 34 Folder 10 821260 Spray Moisturizer In-Home Use Study, 1982 (4)
Box 34 Folder 11 821260 Spray Moisturizer In-Home Use Study, 1982 (5)
Box 34 Folder 12 821265 Newport Alive Cigarette Survey, 1982
Box 34 Folder 13 821266 Kentucky Fried Chicken, Spicy Product Taste Test, 1982
Box 34 Folder 14 821267 Kentucky Fried Chicken, Spicy Product Attitude Test, 1982
Box 34 Folder 15 821270 Operation PUSH International Trade Bureau, 1982
Box 35 Folder 1 821271 Liqueurs Focus Groups, 1982 (1)
Box 35 Folder 2 821271 Liqueurs Focus Groups, 1982 (2)
Box 35 Folder 3 821271 Liqueurs Focus Groups, 1982 (3)
Box 35 Folder 4 821271 Liqueurs Focus Groups, 1982 (4)
Box 35 Folder 5 821272 Network for Youth Services Consulting Project, 1982 (1)
Box 35 Folder 6 821272 Network for Youth Services Consulting Project, 1982 (2)
Box 35 Folder 7 821272 Network for Youth Services Consulting Project, 1982 (3)
Box 35 Folder 8 821272 Network for Youth Services Consulting Project, 1982 (4)
Box 35 Folder 9 821272 Network for Youth Services Consulting Project, 1982 (5)
Box 35 Folder 10 821273 Alcoholism and the Urban Black, Conference, 1980-1982
Box 35 Folder 11 821274 Kentucky Fried Chicken, Taste Test, 1982
Box 35 Folder 12 821280 Hamburger Helper Focus Group, 1982
Box 35 Folder 13 821281 Kiwi Presentation of Ambi, 1982
Box 35 Folder 14 821282 Hispanic Drinking Study, 1982 (1)
Box 35 Folder 15 821282 Hispanic Drinking Study, 1982 (2)
Box 35 Folder 16 821283 Kentucky Fried Chicken, Q.F.C. Evaluations, 1982 (1)
Box 35 Folder 17 821283 Kentucky Fried Chicken, Q.F.C. Evaluations, 1982 (2)
Box 36 Folder 1 821284 National United Affiliated Beverage Association (NUABA) Convention, 1980-1982 (1)
Box 36 Folder 2 821284 National United Affiliated Beverage Association (NUABA) Convention, 1980-1982 (2)
Box 36 Folder 3 831301 Lincoln Loan Bank, 1982
Box 36 Folder 4 831302 Ambi Dream Girl Focus Group, 1982
Box 36 Folder 5 831303 7-UP/Operation PUSH, 1982-1983 (1)
Box 36 Folder 6 831303 7-UP/Operation PUSH, 1982-1983 (2)
Box 36 Folder 7 831303 7-UP/Operation PUSH, “The All-New Blackbook International Reference Guide,” 1983 (3)
Box 36 Folder 8 831303 7-UP/Operation PUSH, Clippings, 1983, n.d. (4)
Box 36 Folder 9 831303 7-UP/Operation PUSH, Newsletters, 1982-1984 (5)
Box 36 Folder 10 831303 7-UP/Operation PUSH, PUSH Annual Convention, 1983 (6)
Box 36 Folder 11 831303 7-UP/Operation PUSH, c. 1982-1984 [Photograph] (7)
Box 36 Folder 12 831304 Hispanic J.C. Penny Field Study, 1982
Box 36 Folder 13 831305P Attitude and Awareness Study for Metro Transit, 1982
Box 36 Folder 14 831306P Helene Curtis Marketing Consultancy, 1977-1981, n.d. (1)
Box 36 Folder 15 831306P Helene Curtis Marketing Consultancy, n.d. (2)
Box 36 Folder 16 831307 Menthol Cigarettes, 1982-1983
Box 37 Folder 1 831308 Kentucky Fried Chicken, ATU Venezuela Study, 1982
Box 37 Folder 2 831315 Celeste Pizza Advertising, 1982 (1)
Box 37 Folder 3 831315 Celeste Pizza Advertising, 1982 (2)
Box 37 Folder 4 831316 Hispanic Juice Ad Awareness Study, 1982
Box 37 Folder 5 831317P Generic Nomenclature Study Proposal, 1982
Box 37 Folder 6 831318P Black American Male Proposal, 1982
Box 37 Folder 7 831320 Menthol Cigarette Ad Study, 1982
Box 37 Folder 8 831321 Amoco Oil, Black Consumer Gasoline Purchase Motivations and Buying Patterns, 1982 (1)
Box 37 Folder 9 831321 Amoco Oil, Black Consumer Gasoline Purchase Motivations and Buying Patterns, 1982 (2)
Box 37 Folder 10 831321 Amoco Oil, Black Consumer Gasoline Purchase Motivations and Buying Patterns, 1982 (3)
Box 37 Folder 11 831321 Amoco Oil, Black Consumer Gasoline Purchase Motivations and Buying Patterns, 1982-1983 (4)
Box 37 Folder 12 831321 Amoco Oil, Black Consumer Gasoline Purchase Motivations and Buying Patterns, 1982-1983 (5)
Box 37 Folder 13 831322 McDonald’s Rib Study, 1982
Box 37 Folder 14 831325 Killian’s Irish Ale, 1982-1983
Box 37 Folder 15 831326 R.C. Cola, 1982-1983 (1)
Box 37 Folder 16 831326 R.C. Cola, 1982-1983 (2)
Box 37 Folder 17 831326 R.C. Cola, 1982-1983 (3)
Box 37 Folder 18 831326 R.C. Cola, 1982-1983 (4)
Box 37 Folder 19 831326 R.C. Cola, 1982-1983 [A/V]
Box 38 Folder 1 831327 Menthol Cigarette Recruiting, 1983
Box 38 Folder 2 831328 Hispanic J.C. Penny Ad Study, 1983
Box 38 Folder 3 831330P Pre-/Post- Promotion Survey, Illinois Bell Telephone, 1983
Box 38 Folder 4 831331 Salad Dressing Focus Group, 1972 (1)
Box 38 Folder 5 831331 Salad Dressing Focus Group, 1979-1983 (2)
Box 38 Folder 6 831331 Salad Dressing Focus Group, 1983 (3)
Box 38 Folder 7 831335 Hispanic Mayoral Poll, 1982-1983
Box 38 Folder 8 831345 Salad Dressing Focus Groups, 1983 (1)
Box 38 Folder 9 831345 Salad Dressing Focus Groups, 1983 (2)
Box 38 Folder 10 831345 Salad Dressing Focus Groups, 1983 (3)
Box 38 Folder 11 831346P 7-UP Image Study, 1983
Box 38 Folder 12 831347 Killian’s Irish Red, 1983 (1)
Box 38 Folder 13 831347 Killian’s Irish Red, 1983 (2)
Box 38 Folder 14 831347 Killian’s Irish Red, 1983 (3)
Box 38 Folder 15 831347 Killian’s Irish Red, Focus Group, Comments, 1983 [A/V]
Box 38 Folder 16 831347 Killian’s Irish Red, Jingles, 1983 [A/V]
Box 39 Folder 1 831350 McDonald’s Promotion Focus Groups, 1983 (1)
Box 39 Folder 2 831350 McDonald’s Promotion Focus Groups, 1983 (2)
Box 39 Folder 3 831350 McDonald’s Promotion Focus Groups, 1983 (3)
Box 39 Folder 4 831351P Stroh’s Brewing Co., 1983
Box 39 Folder 5 831352 Data Collection Seminar, Des Plaines Valley Community Center, 1983
Box 39 Folder 6 831355 Seafood Focus Group, 1983 (1)
Box 39 Folder 7 831355 Seafood Focus Group, 1983 (2)
Box 39 Folder 8 831355 Seafood Focus Group, 1983 (3)
Box 39 Folder 9 831356 Pop-In Supermart, Grocery Store Usage, 1983 (1)
Box 39 Folder 10 831356 Pop-In Supermart, Grocery Store Usage, 1983 (2)
Box 39 Folder 11 831356 Pop-In Supermart, Grocery Store Usage, 1983 (3)
Box 39 Folder 12 831356 Pop-In Supermart, Grocery Store Usage, 1983 [A/V] (4)
Box 39 Folder 13 831357 Coors Advertising, 1983 (1)
Box 39 Folder 14 831357 Coors Advertising, 1983 (2)
Box 39 Folder 15 831357 Coors Advertising, 1983 (3)
Box 39 Folder 16 831357 Coors Advertising, 1983 (4)
Box 39 Folder 17 831357 Coors Advertising, 1983 [A/V] (5)
Box 40 Folder 1 831358 Beef Cubes Focus Group, 1983
Box 40 Folder 2 831359 Illinois Bell Telephone Company, Advertising, 1983
Box 40 Folder 3 831360 Dog Food Focus Group, 1983 (1)
Box 40 Folder 4 831360 Dog Food Focus Group, 1983 (2)
Box 40 Folder 5 831360 Dog Food Focus Group, 1983 (3)
Box 40 Folder 6 831370 Lean Line Packaging Study, 1983
Box 40 Folder 7 831371 Stir Fry Frozen Entree Focus Group, 1983 (1)
Box 40 Folder 8 831371 Stir Fry Frozen Entree Focus Group, 1983 (2)
Box 40 Folder 9 831371 Stir Fry Frozen Entree Focus Group, 1983 (3)
Box 40 Folder 10 831372 Fortified Wine Focus Groups, 1983 (1)
Box 40 Folder 11 831372 Fortified Wine Focus Groups, 1983 (2)
Box 40 Folder 12 831372 Fortified Wine Focus Groups, 1983 (3)
Box 41 Folder 1 841390 Recipe Dog Food Focus Groups, 1978 (1)
Box 41 Folder 2 841390 Recipe Dog Food Focus Groups, 1983 (2)
Box 41 Folder 3 841390 Recipe Dog Food Focus Groups, 1983 (3)
Box 41 Folder 4 841393 Salad Dressing Focus Group, 1983
Box 41 Folder 5 841394 Seafood Sauces Focus Groups, 1983 (1)
Box 41 Folder 6 841394 Seafood Sauces Focus Groups, 1983 (2)
Box 41 Folder 7 841394 Seafood Sauces Focus Groups, 1983 (3)
Box 41 Folder 8 841400 Baby Food Focus Group, 1983 (1)
Box 41 Folder 9 841400 Baby Food Focus Group, 1983 (2)
Box 41 Folder 10 841400 Baby Food Focus Group, 1983 (3)
Box 41 Folder 11 841400 Baby Food Focus Group, 1983 (4)
Box 41 Folder 12 841401 Cocoa Butter Skin Cream Product Test, 1984 (1)
Box 41 Folder 13 841401 Cocoa Butter Skin Cream Product Test, 1984 (2)
Box 42 Folder 1 841402 Adolph Coors Co., Black Motivation and Usage Study, 1978-1983 (1)
Box 42 Folder 2 841402 Adolph Coors Co., Black Motivation and Usage Study, 1983 (2)
Box 42 Folder 3 841402 Adolph Coors Co., Black Motivation and Usage Study, Computer Tabs, 1983 (3)
Box 42 Folder 4 841402 Adolph Coors Co., Black Motivation and Usage Study, Computer Tabs, 1983 (4)
Box 42 Folder 5 841402 Adolph Coors Co., Black Motivation and Usage Study, Concepts, 1983 (5)
Box 42 Folder 6 841402 Adolph Coors Co., Black Motivation and Usage Study, Correspondence, 1983 (6)
Box 42 Folder 7 841402 Adolph Coors Co., Black Motivation and Usage Study, Questionnaires, 1983 (7)
Box 42 Folder 8 841402 Adolph Coors Co., Black Motivation and Usage Study, Report, Part I, 1983 (8)
Box 42 Folder 9 841402 Adolph Coors Co., Black Motivation and Usage Study, Report, Part II, 1983 (9)
Box 42 Folder 10 841403 Adolph Coors Co., Ad Expansion, 1983 (1)
Box 42 Folder 11 841403 Adolph Coors Co., Ad Expansion, 1983 (2)
Box 42 Folder 12 841403 Adolph Coors Co., Ad Expansion, 1983 (3)
Box 42 Folder 13 841403 Adolph Coors Co., Ad Expansion [A/V] 1983
Box 43 Folder 1 841404 Fortified Wine Taste Test, 1983
Box 43 Folder 2 841405 Shoe Field Study, 1983
Box 43 Folder 3 841406 Topical Analgesic Focus Group, 1983
Box 43 Folder 4 841407 Topical Analgesic Name and Positioning Study, 1983
Box 43 Folder 5 841408 Topical Analgesic Communication Study, 1983
Box 43 Folder 6 841409 Amoco Oil Company, Black Purchase Motivations and Buying Patterns, 1978-1983 (1)
Box 43 Folder 7 841409 Amoco Oil, Black Purchase Motivations and Buying Patterns, Questionnaires, 1978-1983 (2)
Box 43 Folder 8 841409 Amoco Oil, Black Purchase Motivations and Buying Patterns, Report, 1983 (3)
Box 43 Folder 9 841415 Revised Stir Fry Focus Group, 1983 (1)
Box 43 Folder 10 841415 Revised Stir Fry Focus Group, Analytical Data, 1983 (2)
Box 43 Folder 11 841415 Revised Stir Fry Focus Group, Questionnaires, 1983 (3)
Box 43 Folder 12 841415 Revised Stir Fry Focus Group, Report, 1983 (4)
Box 43 Folder 13 841416 Curl Moisturizer Spray Product Test, 1984 (1)
Box 43 Folder 14 841416 Curl Moisturizer Spray Product Test, 1984 (2)
Box 43 Folder 15 841416 Curl Moisturizer Spray Product Test, Report, 1984 (3)
Box 43 Folder 16 841417 Natural Light Product Test, 1984
Box 44 Folder 1 841418 Today’s Catch, 1983-1984 (1)
Box 44 Folder 2 841418 Today’s Catch, Questionnaire, 1983 (2)
Box 44 Folder 3 841418 Today’s Catch, Questionnaire, 1983 (3)
Box 44 Folder 4 841418 Today’s Catch, Questionnaire, 1983 (4)
Box 44 Folder 5 841418 Today’s Catch, Questionnaire, 1983 (5)
Box 44 Folder 6 841418 Today’s Catch, Report, 1983 (6)
Box 44 Folder 7 841425 Wisconsin Dairy House Salad Dressing, Concept and Analytical Data, 1984 (1)
Box 44 Folder 8 841425 Wisconsin Dairy House Salad Dressing, Correspondence, 1983-1984 (2)
Box 44 Folder 9 841425 Wisconsin Dairy House Salad Dressing, Product Test Proposal, 1984 (3)
Box 44 Folder 10 841425 Wisconsin Dairy House Salad Dressing, Quota Sheets and Screeners, 1983-1984 (4)
Box 45 Folder 1 841425 Wisconsin Dairy House Salad Dressing, Report, Part I, 1984 (5)
Box 45 Folder 2 841425 Wisconsin Dairy House Salad Dressing, Report, Part II, 1984 (6)
Box 45 Folder 3 841425 Wisconsin Dairy House Salad Dressing, Report, Part III, 1984 (7)
Box 45 Folder 4 841425 Wisconsin Dairy House Salad Dressing, Report, Part IV, 1984 (8)
Box 45 Folder 5 841425 Wisconsin Dairy House Salad Dressing, Report, Unused Tables and Charts, 1984 (9)
Box 45 Folder 6 841425 Wisconsin Dairy House Salad Dressing, Topline Presentation, 1984 (10)
Box 45 Folder 7 841426 Mrs. Paul’s Frozen Fish Focus Group, 1984 (1)
Box 45 Folder 8 841426 Mrs. Paul’s Frozen Fish Focus Group, 1984 (2)
Box 45 Folder 9 841427 The Seven-Up Company, Black Image Focus Group, 1984 (1)
Box 45 Folder 10 841427 The Seven-Up Company, Black Image Focus Group, Questionnaires, c. 1983-1984 (2)
Box 45 Folder 11 841427 The Seven-Up Company, Black Image Focus Group, Reports, 1981-1983 (3)
Box 45 Folder 12 841427 The Seven-Up Company, Black Image Focus Group, Reports, 1983 (4)
Box 45 Folder 13 841429 General Mills, Black Female Attitudes Toward Ready-to-Eat Cereals, 1984
Box 45 Folder 14 841429 General Mills, Black Female Attitudes Toward Ready-to-Eat Cereals, Report, 1984
Box 46 Folder 1 841430 Independence Bank, Analysis, 1980-1984
Box 46 Folder 2 841435 Permanent Creme Relaxer Product Test, 1984
Box 46 Folder 3 841436 Perma Soft Focus Group, 1984 (1)
Box 46 Folder 4 841436 Perma Soft Focus Group, 1984 (2)
Box 46 Folder 5 841436 Perma Soft Focus Group, 1984 (3)
Box 46 Folder 6 841436 Perma Soft Focus Group, 1984 (4)
Box 46 Folder 7 841437 AMA Attitude Research Conference, 1984
Box 46 Folder 8 841438 Frozen Beef Entree Product Test, 1984
Box 46 Folder 9 841439 Del Monte Corporation, Fruit Nectar Product Test, 1984 (1)
Box 46 Folder 10 841439 Del Monte Corporation, Fruit Nectar Product Test, Report, Part I, 1984 (2)
Box 46 Folder 11 841439 Del Monte Corporation, Fruit Nectar Product Test, Report, Part II, 1984 (3)
Box 46 Folder 12 841439 Del Monte Corporation, Fruit Nectar Product Test, Report, Part III, 1984 (4)
Box 46 Folder 13 841439 Del Monte Corporation, Fruit Nectar Product Test, Report, Part IV, 1984 (5)
Box 46 Folder 14 841440 Dishwashing Liquid Focus Group, 1984
Box 46 Folder 15 841441 Chicago Game Shows Groups, 1984
Box 47 Folder 1 841445 Peace Corps Group Recruiting, 1984
Box 47 Folder 2 851446 Cigarette Study, 1984
Box 47 Folder 3 851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, 1985 (1)
Box 47 Folder 4 851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, Questionnaires, 1985 (2)
Box 47 Folder 5 851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, Questionnaires, 1985 (3)
Box 47 Folder 6 851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, Questionnaires, 1985 (4)
Box 47 Folder 7 851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, Questionnaires, 1985 (5)
Box 47 Folder 8 851447 Chicago Transit Authority, Southwest Rapid Transit Line Survey, Questionnaires, 1985 (6)
Box 47 Folder 9 851448 Black History Week Promotion Focus Groups, 1984
Box 47 Folder 10 851449 Hispanic Beer Study, 1984
Box 47 Folder 11 851450 Blacks in Advertising, 1984
Box 47 Folder 12 851451 Amoco Oil Company, Survey of Black Motorists, 1984-1985 (1)
Box 47 Folder 13 851451 Amoco Oil Company, Survey of Black Motorists, Report, 1985 (2)
Box 47 Folder 14 851456 Popeyes Fried Chicken Focus Group, 1984-1985
Box 48 Folder 1 851457 Three R Group Bank Group, 1984
Box 48 Folder 2 851460 Hispanic Show Purchasers Focus Group, 1984
Box 48 Folder 3 851463 Hispanic Media Telephone, 1982-1985 (1)
Box 48 Folder 4 851463 Hispanic Media Telephone, 1982-1985 (2)
Box 48 Folder 5 851464 Adolph Coors Co., Corporate Image Study, 1982-1986 (1)
Box 48 Folder 6 851464 Adolph Coors Co., Corporate Image Study, 1982-1986 (2)
Box 48 Folder 7 851464 Adolph Coors Co., Corporate Image Study, Report, Part I, 1985 (3)
Box 48 Folder 8 851464 Adolph Coors Co., Corporate Image Study, Report, Part II, 1985 (4)
Box 48 Folder 9 851464 Adolph Coors Co., Corporate Image Study, Report, Part III, 1985 (5)
Box 48 Folder 10 851464 Adolph Coors Co., Corporate Image Study, Report (Presentation Handout), 1986 (6)
Box 48 Folder 11 851464 Adolph Coors Co., Corporate Image Study, Report, Part I, January 1986 (7)
Box 48 Folder 12 851464 Adolph Coors Co., Corporate Image Study, Report, Part II, January 1986 (8)
Box 48 Folder 13 851464 Adolph Coors Co., Corporate Image Study, Report, Part III, January 1986 (9)
Box 48 Folder 14 851464 Adolph Coors Co., Corporate Image Study, Report, February 1986 (10)
Box 49 Folder 1 851464 Adolph Coors Co., Corporate Image Study, The Hispanic Report, c. 1984-1986 (11)
Box 49 Folder 2 851464 Adolph Coors Co., Corporate Image Study, The Hispanic Report, Correspondence, 1984-1986 (12)
Box 49 Folder 3 851464 Adolph Coors Co., Corporate Image Study, The Hispanic Report, Report, 1986 (13)
Box 49 Folder 4 851465 Black Consumer Reactions to Canadian Club Advertising Concepts, 1985 (1)
Box 49 Folder 5 851465 Black Consumer Reactions to Canadian Club Advertising Concepts, Reports, 1985 (2)
Box 49 Folder 6 851466 Peoples Gas, 1985
Box 49 Folder 7 851467 Amoco Ad Test Groups, 1985 (1)
Box 49 Folder 8 851467 Amoco Ad Test Groups, 1985 (2)
Box 49 Folder 9 851467 Amoco Ad Test Groups, 1985 (3)
Box 49 Folder 10 851468 Skin Care Among Chinese Women, 1985 (1)
Box 49 Folder 11 851468 Skin Care Among Chinese Women, 1985 (2)
Box 49 Folder 12 851469 Hispanic Inter-Urban Bus Riders, 1985
Box 49 Folder 13 851470 Hispanic Beer Drinkers, 1985
Box 49 Folder 14 851471 South Shore Commercial Development/Telephone Interviews, 1985 (1)
Box 49 Folder 15 851471 South Shore Commercial Development/Telephone Interviews, 1985 (2)
Box 49 Folder 16 851471 South Shore Commercial Development/Telephone Interviews, 1985 (3)
Box 49 Folder 17 851472 Adolph Coors, Hispanic Tracking Study, 1985
Box 49 Folder 18 851473 Focus Group Recruiting, 1985
Box 50 Folder 1 851474 Black Male Consumer Attitudes Toward Scotch and Scotch Advertising, 1985
Box 50 Folder 2 851475 Black Female Cooking Study/Ethnic Cookbook Study, 1985
Box 50 Folder 3 851476 Hispanic Auto Awareness and Attitude Study, 1985-1986
Box 50 Folder 4 861477 Spanish Language Ad Tracking, 1985-1986
Box 50 Folder 5 861487 Hispanic Auto Awareness Study, 1985
Box 50 Folder 6 861500 Hispanic Distilled Spirits Study, 1986
Box 50 Folder 7 861501 Hispanic Poll, 26th Ward, Citizens for Luis Guterras, 1986
Box 50 Folder 8 861502 Hospital Services Study, 1986
Box 50 Folder 9 861503 Adolph Coors Co., Image Study/Wave II, 1986
Box 50 Folder 10 861504 Morton Salt, Black Female Consumer Attitudes Toward Seasoned Salt, 1986 (1)
Box 50 Folder 11 861504 Morton Salt, Black Female Consumer Attitudes Toward Seasoned Salt, Reports, 1986 (2)
Box 50 Folder 12 861505 Church’s Fried Chicken, Birmingham Study, 1986 (1)
Box 50 Folder 13 861505 Church’s Fried Chicken, Birmingham Study, Report, 1986 (2)
Box 50 Folder 14 861506 Hispanic Phone Study, Beer Drinkers, 1985-1986
Box 50 Folder 15 861607 Church’s Fried Chicken, Chicago Study, 1986
Box 50 Folder 16 861608 South Chicago Hospital Image Study, 1986 (1)
Box 50 Folder 17 861608 South Chicago Hospital Image Study, 1986 (2)
Box 50 Folder 18 861608 South Chicago Hospital Image Study, Questionnaires, 1986 (3)
Box 51 Folder 1 861608 South Chicago Hospital Image Study, Questionnaires, 1986 (4)
Box 51 Folder 2 861608 South Chicago Hospital Image Study, Report, 1986 (5)
Box 51 Folder 3 861609 Beer Retailer Phone Study, 1979-1986 (?)
Box 51 Folder 4 861610 Amoco Oil Co., Black Motorist Study, Wave II, 1986 (1)
Box 51 Folder 5 861610 Amoco Oil Co., Black Motorist Study, Wave II, Data, 1986 (2)
Box 51 Folder 6 861610 Amoco Oil Co., Black Motorist Study, Wave II, Presentation, 1986 (3)
Box 51 Folder 7 861612 Hispanic Long Distance Phone Study, 1986
Box 51 Folder 8 861613 Church’s Fried Chicken, Focus Group II, 1986 (1)
Box 51 Folder 9 861613 Church’s Fried Chicken, Focus Group II, Presentation, 1986 (2)
Box 51 Folder 10 861615 IL Bell Telephone, Low Income Phone Rate Groups, 1986 (1)
Box 51 Folder 11 861615 IL Bell Telephone, Low Income Phone Rate Groups, 1986 (2)
Box 51 Folder 12 861615 IL Bell Telephone, Low Income Phone Rate Groups, 1986 (3)
Box 51 Folder 13 861615 IL Bell Telephone, Low Income Phone Rate Groups, 1986 [A/V]
Box 51 Folder 14 861615B Low Income Phone Rate Groups, 1986
Box 51 Folder 15 871640 7-Eleven, Convenience Store Study, 1986
Box 51 Folder 16 871645 Yankelovich, Attitudes Toward American Life, 1987
Box 52 Folder 1 871655 South Chicago Community Hospital, Image, and Attitude Study, 1986
Box 52 Folder 2 871656 Recycle Groups, 1986
Box 52 Folder 3 871670 Amoco Oil Co., Commercial Focus Group, 1986-1987 (1)
Box 52 Folder 4 871670 Amoco Oil Co., Commercial Focus Group, Report, 1987 (2)
Box 52 Folder 5 871670 Amoco Oil Co., Commercial Focus Group, 1986-1987 [A/V]
Box 52 Folder 6 871670 Amoco Oil Co., Commercial Focus Group, 1986-1987 [A/V]
Box 52 Folder 7 871671 IL Bell Telephone, Nonsubscribers Study, 1987 (1)
Box 52 Folder 8 871671 IL Bell Telephone, Nonsubscribers Study, 1987 (2)
Box 52 Folder 9 871671 IL Bell Telephone, Nonsubscribers Study, 1987 (3)
Box 52 Folder 10 871676 Searle Focus Group, 1986-1987
Box 52 Folder 11 871676 Searle Focus Group, 1986-1987 [A/V]
Box 52 Folder 12 871677 Searle Packaging Study, 1986-1987
Box 52 Folder 13 871677 Searle Focus Group, 1986-1987 [A/V]
Box 52 Folder 14 871678 Church’s Fried Chicken Study, New Orleans Study, 1987 (1)
Box 52 Folder 15 871678 Church’s Fried Chicken Study, New Orleans Study, 1987 (2)
Box 53 Folder 1 871678 Church’s Fried Chicken Study, New Orleans Study, 1987 (3)
Box 53 Folder 2 871678 Church’s Fried Chicken Study, New Orleans Study, 1987 [A/V]
Box 53 Folder 3 871679 Hispanic Personal Hygiene Study, 1987
Box 53 Folder 4 871680 Church’s Fried Chicken Study, St. Louis Study, 1987 (1)
Box 53 Folder 5 871680 Church’s Fried Chicken Study, St. Louis Study, 1987 (2)
Box 53 Folder 6 871680 Church’s Fried Chicken Study, St. Louis Study, 1987 (3)
Box 53 Folder 7 871680 Church’s Fried Chicken Study, St. Louis Study, 1987 (4)
Box 53 Folder 8 871680 Church’s Fried Chicken Study, St. Louis Study, 1987 [A/V]
Box 53 Folder 9 871681A Information and Analysis, Media Usage Inquiry, 1987
Box 53 Folder 10 871682 Hispanic Beer Study, 1987
Box 53 Folder 11 871683 Hispanic Attitudinal Market Opinion, 1987
Box 54 Folder 1 871684 Luster Products, Focus Groups, 1987 (1)
Box 54 Folder 2 871684 Luster Products, Focus Groups, 1987 (2)
Box 54 Folder 3 871684 Luster Products, Focus Groups, 1987 (3)
Box 54 Folder 4 871684 Luster Products, Focus Groups, 1987 [A/V]
Box 54 Folder 5 871685 Plant People, 1987
Box 54 Folder 6 871687 Adolph Coors Co., Image Study, Wave III, 1987
Box 54 Folder 7 871690 Luster Products, 1987 (1)
Box 54 Folder 8 871690 Luster Products, 1987 (2)
Box 54 Folder 9 871690 Luster Products, 1987 (3)
Box 54 Folder 10 871690 Luster Products, 1987 (4)
Box 54 Folder 11 871690 Luster Products, 1987 (5)
Box 54 Folder 12 871691 Hispanic Beer Drinker, 1987
Box 54 Folder 13 871692 Searle and Company, Demuleen 1/35 Promotional Programs Awareness Test, 1987 (1)
Box 54 Folder 14 871692 Searle and Company, Demuleen 1/35 Promotional Programs Awareness Test, 1987 (2)
Box 54 Folder 15 871693 Pepsi Co., Evaluation of Diet Pepsi, 1987 (1)
Box 54 Folder 16 871693 Pepsi Co., Evaluation of Diet Pepsi, Report, 1988 (2)
Box 55 Folder 1 871694 Pepsi Packaging Study, 1987 (1)
Box 55 Folder 2 871694 Pepsi Packaging Study, 1987 (2)
Box 55 Folder 3 871694 Pepsi Packaging Study, 1987 (3)
Box 55 Folder 4 871694 Pepsi Packaging Study, 1987 (4)
Box 55 Folder 5 871695 Taste of Chicago, 1986-1988 (1)
Box 55 Folder 6 871695 Taste of Chicago, Report, 1987 (2)
Box 55 Folder 7 881701 Gerber Products Co., 1987
Box 55 Folder 8 881703 Lutheran General Hospital/Lincoln Park Focus Groups, 1988
Box 55 Folder 9 881703 Lutheran General Hospital/Lincoln Park Focus Groups, 1988 [A/V]
Box 55 Folder 10 881704 Luster Products, Business Forum, 1987
Box 55 Folder 11 881705 Public School Project, 1986-1987
Box 55 Folder 12 881705 Public School Project, August 1986 [A/V]
Box 56 Folder 1 881706 Pepsi Co., Wave II, ATU, 1988 (1)
Box 56 Folder 2 881706 Pepsi Co., Wave II, ATU, 1988 (2)
Box 56 Folder 3 881706 Pepsi Co., Wave II, ATU, 1988 (3)
Box 56 Folder 4 881707 New York Times, Readership, 1987-1988
Box 56 Folder 5 881710 Adolph Coors Co. Image Study, 1987-1988 (1)
Box 56 Folder 6 881710 Adolph Coors Co. Image Study, Report, July 1988 (2)
Box 56 Folder 7 881710 Adolph Coors Co. Image Study, Report, October 1988 (3)
Box 56 Folder 8 881711 Adolph Coors Co., Minority Leadership Study, 1987-1988 (1)
Box 56 Folder 9 881711 Adolph Coors Co., Minority Leadership Study, Report, 1988 (2)
Box 56 Folder 10 881712 Trend Memo, 1988
Box 56 Folder 11 881715 Jean Anderson and Associates, Public Aid Clinics, 1988
Box 56 Folder 12 881717 Moran and Tucker, 1988
Box 56 Folder 13 881719 Wirthlan Group, City College Study, 1988
Box 56 Folder 14 881720 Chicago Transit Authority, Market Survey, 1988
Box 56 Folder 15 881721 Plant People, 1988
Box 56 Folder 16 881722 Amoco Oil, Commercial Focus Groups, 1988
Box 56 Folder 17 881722 Amoco Oil, Commercial Focus Groups, “Jackie” Recordings, 1988 [A/V]
Box 56 Folder 18 881722 Amoco Oil, Commercial Focus Groups, Buffalo, 1988 [A/V]
Box 57 Folder 1 891705 WCGI Focus Groups, 1989 (1)
Box 57 Folder 2 891705 WCGI Focus Groups, 1989 (2)
Box 57 Folder 3 891705 WCGI Focus Groups, 1989 (3)
Box 57 Folder 4 891705 WCGI Focus Groups, 1989 (4)
Box 57 Folder 5 891706 Adolph Coors Co., Promo Memo Activity, 1988
Box 57 Folder 6 891706 Adolph Coors Co., Promo Memo Activity, Coors Concession Stand, 1988 [Photograph]
Box 57 Folder 7 891706 Adolph Coors Co., Promo Memo Activity, Coors Concession Stand, 1988 [Photograph]
Box 57 Folder 8 891706 Adolph Coors Co., Promo Memo Activity, Coors Race Track, 1988 [Photograph]
Box 57 Folder 9 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57 Folder 10 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57 Folder 11 891706 Adolph Coors Co., Promo Memo Activity, Coors Van, 1988 [Photograph]
Box 57 Folder 12 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Banner, 1988 [Photograph]
Box 57 Folder 13 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Banner, 1988 [Photograph]
Box 57 Folder 14 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57 Folder 15 891706 Adolph Coors Co., Promo Memo Activity, Unidentified Man, 1988 [Photograph]
Box 57 Folder 16 891706 Adolph Coors Co., Promo Memo Activity, Rodeo House, 1988 [Photograph]
Box 57 Folder 17 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57 Folder 18 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Banner, 1988 [Photograph]
Box 57 Folder 19 891706 Adolph Coors Co., Promo Memo Activity, Rodeo, 1988 [Photograph]
Box 57 Folder 20 891706 Adolph Coors Co., Promo Memo Activity, Coors Advertisement, 1988 [Photograph]
Box 57 Folder 21 891706 Adolph Coors Co., Promo Memo Activity, Rodeo, 1988 [Photograph]
Box 57 Folder 22 891706 Adolph Coors Co., Promo Memo Activity, Rodeo, 1988 [Photograph]
Box 57 Folder 23 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57 Folder 24 891706 Adolph Coors Co., Promo Memo Activity, Rodeo, 1988 [Photograph]
Box 57 Folder 25 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57 Folder 26 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57 Folder 27 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57 Folder 28 891706 Adolph Coors Co., Promo Memo Activity, Rodeo Arena, 1988 [Photograph]
Box 57 Folder 29 891709 Mexican Airline Study, 1988
Box 57 Folder 30 891710 Quaker Oats, Black Consumer Attitudes, 1986-1989 (1)
Box 57 Folder 31 891710 Quaker Oats, Black Consumer Attitudes, 1986-1989 (2)
Box 57 Folder 32 891710 Quaker Oats, Black Consumer Attitudes, Report, 1988 (3)
Box 57 Folder 33 891711 Surgitek Study, 1989 (1)
Box 57 Folder 34 891711 Surgitek Study, 1989 (2)
Box 57 Folder 35 891712 Adolph Coors Co., Black A.I.U. Tracking Study, 1989
Box 58 Folder 1 891713 University of Illinois Hospital, Hospital Advertising Study, 1988-1989 (1)
Box 58 Folder 2 891713 University of Illinois Hospital, Hospital Advertising Study, Report, October 1988 (2)
Box 58 Folder 3 891713 University of Illinois Hospital, Hospital Advertising Study, Report, December 1988 (3)
Box 58 Folder 4 891713 University of Illinois Hospital, Hospital Advertising Study, Report, February 1989 (4)
Box 58 Folder 5 891713 University of Illinois Hospital, Hospital Advertising Study, 6 p.m., October 20, 1988 [A/V]
Box 58 Folder 6 891713 University of Illinois Hospital, Hospital Advertising Study, 8 p.m., October 20, 1988 [A/V]
Box 58 Folder 7 891723 Luster’s Products, 1989
Box 58 Folder 8 891724 Oakland Rodeo, Promo Memo, 1989
Box 58 Folder 9 891725 Zydeco Festival, Promo Memo, 1989
Box 58 Folder 10 891726 Official Bill Pickett Invitational Black Rodeo, Promo Memo, 1989
Box 58 Folder 11 891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58 Folder 12 891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58 Folder 13 891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58 Folder 14 891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58 Folder 15 891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58 Folder 16 891726 Official Bill Pickett Invitational Black Rodeo, 1989 [Photograph]
Box 58 Folder 17 891727 Detroit Rodeo, Promo Memo, 1989
Box 58 Folder 18 891729 Sunstreet Festival, 1989
Box 58 Folder 19 891736 Luster’s Products, 1988-1989 (1)
Box 58 Folder 20 891736 Luster’s Products, 1988-1989 (2)
Box 58 Folder 21 891736 Luster’s Products, 1988-1989 (3)
Box 58 Folder 22 891736 Luster’s Products, 1988-1989 (4)
Box 58 Folder 23 891736 Luster’s Products, 1988-1989 (5)
Box 59 Folder 1 891736 Luster’s Products, Report, Part I, 1989 (6)
Box 59 Folder 2 891736 Luster’s Products, Report, Part II, 1989 (7)
Box 59 Folder 3 891736 Luster’s Products, 1989 [A/V]
Box 59 Folder 4 891740 Super Values (Cub Foods), 1989
Box 59 Folder 5 891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, 1988-1989 (1)
Box 59 Folder 6 891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, Collected Data, 1989 (2)
Box 59 Folder 7 891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, Information Packet Materials, 1989 (3)
Box 59 Folder 8 891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, Posters, 1989 (4)
Box 59 Folder 9 891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, Questionnaires, 1989 (5)
Box 59 Folder 10 891745 Amoco Corporation, Assessing the Impact of Chicago Schools Project Advertising Campaign, Questionnaires, 1989 (6)
Box 59 Folder 11 891746 R.J. Reynolds, 1989
Box 59 Folder 12 891747 Surgitek, 1988-1989
Box 59 Folder 13 891748 R.J. Reynolds, 1989 (1)
Box 59 Folder 14 891749 R.J. Reynolds, 1989 (2)
Box 59 Folder 15 891750 Market Tech, Hair Braiding Study, 1989
Box 60 Folder 1 Project Reports, Amoco/Standard Oil Print and Radio Spot Ad Test, 1978
Box 60 Folder 2 Project Reports, Attitudes and Usage of Vigorol Hair Relaxer, 1977
Box 60 Folder 3 Project Reports, Barbecue Taste Test Among White Consumers in Five Markets, Prepared for Kraft Foods, 1976 (1)
Box 60 Folder 4 Project Reports, Barbecue Taste Test Among White Consumers in Five Markets, Prepared for Kraft Foods, 1976 (2)
Box 60 Folder 5 Project Reports, Barbecue Taste Test Among White Consumers in Five Markets, Prepared for Kraft Foods, 1976 (3)
Box 60 Folder 6 Project Reports, Beautician Image Study, 1979
Box 60 Folder 7 Project Reports, Black Female Reactions to an Ambi Body Lotion Commercial, 1981
Box 60 Folder 8 Project Reports, Chicago Metropolitan Area Census Tract with Black Population Greater than Thirty-Five Percent, 1983
Box 60 Folder 9 Project Reports, The Hispanic Registered Voter: Demographics, Attitudes and Opinions, 1981
Box 60 Folder 10 Project Reports, Keri Lotion Concept Execution and Product Study, 1977
Box 60 Folder 11 Project Reports, Modified Dietary Food Study, Prepared for Kraftco Corporation, 1976
Box 60 Folder 12 Project Reports, Modified Dietary Food Study II, Prepared for Kraft Inc., 1977
Box 60 Folder 13 Project Reports, Opinions of Black and Hispanic Voters in Chicago, 1982
Box 60 Folder 14 Project Reports, Profile—The Black Professional Beautician, n.d.
Box 60 Folder 15 Project Reports, Profile of Inner City Market I, A Qualitative Evaluation of the Detroit Market, Prepared for Amoco Oil, 1978
Box 60 Folder 16 Project Reports, Professional Evaluation of Conditioners for Relaxed Hair, Prepared for Johnson Products Company, 1978
Box 60 Folder 17 Project Reports, Professional Evaluation of a New Leave-in Conditioner, Prepared for Johnson Products, 1978
Box 60 Folder 18 Project Reports, Professional Evaluation of Synergistic 9 Shampoo, 1979
Box 61 Folder 1 Project Reports, A Qualitative Exploration of Black Consumer Attitudes Relative to the McDonald’s McChicken Sandwich, 1979
Box 61 Folder 2 Project Reports, A Qualitative Exploration of Black Consumer Attitudes Relative to a Select Group of Hair Care Products, 1978
Box 61 Folder 3 Project Reports, A Qualitative Exploration of Black Female Consumer Attitudes Relative to Cosmetics and Fragrances, Prepared for Johnson Products Co., 1980
Box 61 Folder 4 Project Reports, A Qualitative Exploration of Black Male Consumer Attitude Relative to Malt Liquor, Prepared for Jos. Schlitz Brewing Co., 1979
Box 61 Folder 5 Project Reports, A Qualitative Exploration of Black Consumer Attitudes Relative to McDonald’s Onion Nuggets, 1979
Box 61 Folder 6 Project Reports, A Qualitative Exploration of Consumer Attitudes Relative to Banking, Prepared for South Shore Bank, 1980
Box 61 Folder 7 Project Reports, A Qualitative Exploration of Male Consumer Attitudes Toward Old English “800” Malt Liquor and Its Competitors, 1981
Box 61 Folder 8 Project Reports, Reader Profile Study II, Prepared for Woodall Publishing Co., 1978
Box 61 Folder 9 Project Reports, Special Recall Evaluation of Permanent Creme Relaxer and Product Evaluation of D-7128 Permanent Creme Relaxer, 1977
Box 61 Folder 10 Project Reports, Supercomb: An In-Home Consumer Use Study, Prepared for Johnson Products Co., 1978
Box 62 Folder 1 Project Reports, Other, Audits and Surveys, Inc., Selected Menu Item Preferences Among Black McDonald’s Customers, 1978
Box 62 Folder 2 Project Reports, Other, Behavioral Systems, Inc., Black Consumer Dynamics in the Kool-Aid Market, 1973
Box 62 Folder 3 Project Reports, Other, Burrell Advertising, Analysis of McDonald’s National Baseline Study for 1974 and for 1977 as it Relates to Black Consumers, 1978
Box 62 Folder 4 Project Reports, Other, Burrell Advertising, McDonald’s Black Consumer Market Plan, 1979
Box 62 Folder 5 Project Reports, Other, Burrell Advertising, Why a Black Consumer Market Effort for McDonald’s? 1977
Box 62 Folder 6 Project Reports, Other, Department of Alcohol and Drug Programs, Drinking Practices and Alcohol-Related Problems of Spanish Speaking Persons in Three California Locales, 1980 (1)
Box 62 Folder 7 Project Reports, Other, Department of Alcohol and Drug Programs, Drinking Practices and Alcohol-Related Problems of Spanish Speaking Persons in Three California Locales, 1980 (2)
Box 62 Folder 8 Project Reports, Other, Dillingham, Associates Inc., Barbecue Sauce Taste Test Among Black Females in St. Louis and Detroit [Submitted to Kraft Foods], 1976
Box 62 Folder 9 Project Reports, Other, FCB Research Department, Kraft Packaged Dinners Attitude and Use Study, 1974 (1)
Box 62 Folder 10 Project Reports, Other, FCB Research Department, Kraft Packaged Dinners Attitude and Use Study, 1974 (2)
Box 62 Folder 11 Project Reports, Other, Goldring and Co., Kraftco. Corporation’s Modified Food Fact Book, 1975 (1)
Box 62 Folder 12 Project Reports, Other, Goldring and Co., Kraftco. Corporation’s Modified Food Fact Book, 1975 (2)
Box 62 Folder 13 Project Reports, Other, Goldring and Co., Onion and Garlic Salt Central Location Taste Test, Morton Salt Company, 1976
Box 62 Folder 14 Project Reports, Other, Goldring and Co., Morton Hamburger Mix-in Central Location Taste Test, Morton Salt Company, 1976
Box 63 Folder 1 Project Reports, Other, Goldring and Co., Morton Vegetable Toppers Product Concept Test, Morton Salt Company, 1975
Box 63 Folder 2 Project Reports, Other, Intec Inc., Market Audit Services in Technical and Industrial Markets, n.d.
Box 63 Folder 3 Project Reports, Other, Kraftco Corporation, Cold-Pack Co-precipitate Cottage Cheese from Concentrated Milk, 1975
Box 63 Folder 4 Project Reports, Other, Kraftco Corporation, Special Dietary Products Presentation Summary, 1976
Box 63 Folder 5 Project Reports, Other, McDonald’s Corporation, Customer Profile Studies, May and November 1978
Box 63 Folder 6 Project Reports, Other, McDonald’s Corporation, McChicken Buyer Reaction Study, 1979
Box 63 Folder 7 Project Reports, Other, Market Facts, Inc., McDonald’s National Baseline Study (1)
Box 63 Folder 8 Project Reports, Other, Market Facts, Inc., McDonald’s National Baseline Study (2)
Box 63 Folder 9 Project Reports, Other, Market Facts, Inc., McDonald’s National Baseline Study (3)
Box 63 Folder 10 Project Reports, Other, McDonald’s Corporation, Summary of “Who Eats What”, 1979
Box 63 Folder 11 Project Reports, Other, Rabin Research Company, Low Fat Milk TV Commercial Test, Prepared for Kraftco Corporation, 1974
Box 63 Folder 12 Project Reports, Other, Response Analysis, Food and Nutrition – Pt. 1: Main Findings, Prepared for Division of Consumer Studies, Bureau of Foods, FDA, 1974
Box 63 Folder 13 Project Reports, Other, Roman/Visschers Inc., Market Analysis: The Fast Food Industry, 1978 (1)
Box 63 Folder 14 Project Reports, Other, Roman/Visschers Inc., Market Analysis: The Fast Food Industry, 1978 (2)
Box 63 Folder 15 Project Reports, Other, Sears, Roebuck and Co., Survey Research, 1977
Box 63 Folder 16 Project Reports, Other, Richard Day Research, Inc., A Statewide Survey of the Voters of Illinois, 1982 (1)
Box 63 Folder 17 Project Reports, Other, Richard Day Research, Inc., A Statewide Survey of the Voters of Illinois, 1982 (2)
Box 64 Folder 1 Project Reports, Other, Unknown Author, Equa-Potential New Product Areas, 1973 (1)
Box 64 Folder 2 Project Reports, Other, Unknown Author, Equa-Potential New Product Areas, 1973 (2)
Box 64 Folder 3 Project Reports, Other, Unknown Author, Equa-Potential New Product Areas, 1973 (3)
Box 64 Folder 4 Project Reports, Other, Unknown Author, Female Hair Care, 1979-1980 (1)
Box 64 Folder 5 Project Reports, Other, Unknown Author, Female Hair Care, 1979-1980 (2)
Box 64 Folder 6 Project Reports, Other, Unknown Author, Female Hair Care, 1979-1980 (3)
Box 64 Folder 7 Project Reports, Other, Unknown Author, Female Hair Care, 1979-1980 (4)
Box 64 Folder 8 Project Reports, Other, Unknown Author, Female Hair Care, 1979-1980 (5)
Box 64 Folder 9 Project Reports, Other, Unknown Author, Fragrance Women Focus Groups, 1979-1980 (1)
Box 64 Folder 10 Project Reports, Other, Unknown Author, Fragrance Women Focus Groups, 1979-1980 (2)
Box 65 Folder 1 Project Reports, Other, Unknown Author, Grooming—Men Focus Group, 1979-1980 (1)
Box 65 Folder 2 Project Reports, Other, Unknown Author, Grooming—Men Focus Group, 1979-1980 (2)
Box 65 Folder 3 Project Reports, Other, Unknown Author, Grooming—Men Focus Group, 1979-1980 (3)
Box 65 Folder 4 Project Reports, Other, Unknown Author, Lawn and Garden Study, n.d.
Box 65 Folder 5 Project Reports, Other, Unknown Author, Milk Taste Test, n.d.
Box 65 Folder 6 Project Reports, Other, Unknown Author, Saralee Fruit N’ Danish Study, n.d.
Box 65 Folder 7 Project Reports, Other, Unknown Author, Untitled Report re: Kraftco Corporation, n.d.
Box 65 Folder 8 Project Reports, Other, Unknown Author, The Weight Control Markets, 1973 (1)
Box 65 Folder 9 Project Reports, Other, Unknown Author, The Weight Control Markets, 1973 (2)
Box 66 Folder 1 Proposals, 1974-1976
Box 66 Folder 2 Proposals, 1977
Box 66 Folder 3 Proposals, January 1978 – March 1978
Box 66 Folder 4 Proposals, April 1978 – December 1978
Box 66 Folder 5 Proposals, 1979
Box 66 Folder 6 Proposals, 1980
Box 66 Folder 7 Proposals, 1981
Box 66 Folder 8 Proposals, 1982
Box 66 Folder 9 Proposals, January 1983 – March 1983
Box 66 Folder 10 Proposals, June 1983 – December 1983
Box 66 Folder 11 Proposals, January 1984 – February 1984
Box 67 Folder 1 Proposals, March 1984 – August 1984
Box 67 Folder 2 Proposals, September 1984 – December 1984
Box 67 Folder 3 Proposals, January 1985 – April 1985
Box 67 Folder 4 Proposals, May 1985 – December 1985
Box 67 Folder 5 Proposals, 1986
Box 67 Folder 6 Proposals, 1987
Box 67 Folder 7 Proposals, 1988
Box 67 Folder 8 Proposals, 1989
Box 67 Folder 9 Proposals, n.d. (1)
Box 67 Folder 10 Proposals, n.d. (2)
Series 3: Adolph Coors Brewing Co., 1980-1991
Box 68 Folder 1 Coors, 1st Period, Banking, 1987
Box 68 Folder 2 Coors, 1st Period, Corporate Advertising, Marketing and Public Relations, 1987
Box 68 Folder 3 Coors, 1st Period, Corporate Advertising, Marketing and Public Relations, 1988
Box 68 Folder 4 Coors, 1st Period, Transportation, 1987
Box 68 Folder 5 Coors, 1st Period, Vendor Detail Listing, 1987
Box 68 Folder 6 Coors, 1st Quarter, Banking Summary, 1987
Box 68 Folder 7 Coors, 1st Quarter, Banking and Finance, 1988
Box 68 Folder 8 Coors, 1st Quarter, Banking and Finance, 1989
Box 68 Folder 9 Coors, 1st Quarter, Corporate Brand Advertising, Marketing and Public Relations, 1988
Box 68 Folder 10 Coors, 1st Quarter, Corporate Brand Advertising, Marketing and Public Relations, 1989
Box 68 Folder 11 Coors, 1st Quarter, Corporate Contributions, 1988
Box 68 Folder 12 Coors, 1st Quarter, Corporate Contributions, 1989
Box 68 Folder 13 Coors, 1st Quarter, Distributorship Development, 1987
Box 68 Folder 14 Coors, 1st Quarter, Distributorship Development, 1988
Box 68 Folder 15 Coors, 1st Quarter, Distributorship Development, 1989
Box 68 Folder 16 Coors, 1st Quarter, Insurance, 1987
Box 68 Folder 17 Coors, 1st Quarter, Insurance, 1988
Box 68 Folder 18 Coors, 1st Quarter, Insurance, 1989
Box 68 Folder 19 Coors, 1st Quarter, Management and Employment, 1987
Box 68 Folder 20 Coors, 1st Quarter, Management and Employment, 1988
Box 68 Folder 21 Coors, 1st Quarter, Narrative, Corporate Advertising, Marketing and Public Relations, 1987
Box 68 Folder 22 Coors, 1st Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, May 1988
Box 68 Folder 23 Coors, 1st Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, May 1989
Box 68 Folder 24 Coors, 1st Quarter, Purchasing, 1985-1987
Box 68 Folder 25 Coors, 1st Quarter, Purchasing, 1988
Box 68 Folder 26 Coors, 1st Quarter, Purchasing, 1989
Box 68 Folder 27 Coors, 1st Quarter, Transportation, 1988
Box 68 Folder 28 Coors, 1st Quarter, Transportation, 1989
Box 68 Folder 29 Coors, 2nd Period, Banking, 1987
Box 68 Folder 30 Coors, 2nd Period, Corporate Advertising, Marketing and Public Relations, 1987
Box 68 Folder 31 Coors, 2nd Period, Corporate Advertising, Marketing and Public Relations, 1988
Box 68 Folder 32 Coors, 2nd Period, Vendor Detail Listing, 1987
Box 68 Folder 33 Coors, 2nd Quarter, Banking and Finance Summary, 1987
Box 68 Folder 34 Coors, 2nd Quarter, Banking and Finance Summary, 1988
Box 68 Folder 35 Coors, 2nd Quarter, Banking and Finance Summary, 1989
Box 68 Folder 36 Coors, 2nd Quarter, Corporate Brand Advertising, Marketing and Public Relations, 1988
Box 69 Folder 1 Coors, 2nd Quarter, Corporate Brand Advertising, Marketing and Public Relations, 1989 (1)
Box 69 Folder 2 Coors, 2nd Quarter, Corporate Brand Advertising, Marketing and Public Relations, 1989 (2)
Box 69 Folder 3 Coors, 2nd Quarter, Corporate Contributions, 1988
Box 69 Folder 4 Coors, 2nd Quarter, Corporate Brand Advertising, Marketing, Public Relations, Corporate Contributions, Donations and Education, 1987
Box 69 Folder 5 Coors, 2nd Quarter, Corporate Contributions, 1989
Box 69 Folder 6 Coors, 2nd Quarter, Distributorship Development, 1987
Box 69 Folder 7 Coors, 2nd Quarter, Distributorship Development, 1988
Box 69 Folder 8 Coors, 2nd Quarter, Distributorship Development, 1989
Box 69 Folder 9 Coors, 2nd Quarter, Insurance Summary, 1987
Box 69 Folder 10 Coors, 2nd Quarter, Insurance, 1988
Box 69 Folder 11 Coors, 2nd Quarter, Insurance, 1989
Box 69 Folder 12 Coors, 2nd Quarter, Management and Employment Opportunities Summary, 1987
Box 69 Folder 13 Coors, 2nd Quarter, Management and Employment, 1988
Box 69 Folder 14 Coors, 2nd Quarter, Management and Employment, 1989
Box 69 Folder 15 Coors, 2nd Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, August 1988
Box 69 Folder 16 Coors, 2nd Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, August 1989
Box 69 Folder 17 Coors, 2nd Quarter, Purchasing Summary, 1987
Box 69 Folder 18 Coors, 2nd Quarter, Purchasing, 1988
Box 69 Folder 19 Coors, 2nd Quarter, Purchasing, 1989
Box 69 Folder 20 Coors, 2nd Quarter, Transportation, 1988
Box 69 Folder 21 Coors, 2nd Quarter, Transportation, 1989
Box 69 Folder 22 Coors, 2nd Quarter, Banking, 1987
Box 69 Folder 23 Coors, 3rd Period, Corporate Advertising, Marketing, Public Relations, 1987
Box 69 Folder 24 Coors, 3rd Period, Corporate Advertising, Marketing, Public Relations, 1988
Box 69 Folder 25 Coors, 3rd Period, Vendor Detail Listing, 1987
Box 69 Folder 26 Coors, 3rd Quarter, Banking and Finance Summary, 1987
Box 69 Folder 27 Coors, 3rd Quarter, Banking and Finance Summary, 1988
Box 69 Folder 28 Coors, 3rd Quarter, Corporate Brand Advertising, Marketing, Public Relations, Corporate Contributions, Donations and Education Summary, 1987
Box 69 Folder 29 Coors, 3rd Quarter, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 69 Folder 30 Coors, 3rd Quarter, Corporate and Brand Advertising, and Marketing, 1989 (1)
Box 69 Folder 31 Coors, 3rd Quarter, Corporate and Brand Advertising, and Marketing, 1989 (2)
Box 69 Folder 32 Coors, 3rd Quarter, Corporate Contributions, 1988
Box 69 Folder 33 Coors, 3rd Quarter, Corporate Contributions, 1989
Box 69 Folder 34 Coors, 3rd Quarter, Distributorship Development, 1987
Box 69 Folder 35 Coors, 3rd Quarter, Distributorship Development, 1988
Box 69 Folder 36 Coors, 3rd Quarter, Distributorship Development, 1989
Box 70 Folder 1 Coors, 3rd Quarter, Insurance Summary, 1987
Box 70 Folder 2 Coors, 3rd Quarter, Insurance, 1988
Box 70 Folder 3 Coors, 3rd Quarter, Insurance, 1989
Box 70 Folder 4 Coors, 3rd Quarter, Management and Employment Opportunities Summary, 1987
Box 70 Folder 5 Coors, 3rd Quarter, Management and Employment, 1988
Box 70 Folder 6 Coors, 3rd Quarter, Management and Employment, 1989
Box 70 Folder 7 Coors, 3rd Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, October 1987
Box 70 Folder 8 Coors, 3rd Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors and the National Black Economic Development Coalition, November 1989
Box 70 Folder 9 Coors, 3rd Quarter, Purchasing, 1987
Box 70 Folder 10 Coors, 3rd Quarter, Purchasing, 1988
Box 70 Folder 11 Coors, 3rd Quarter, Purchasing, 1989
Box 70 Folder 12 Coors, 3rd Quarter, Transportation, 1989
Box 70 Folder 13 Coors, 4th Period, Banking and Finance, 1987
Box 70 Folder 14 Coors, 4th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 70 Folder 15 Coors, 4th Period, Insurance, 1987
Box 70 Folder 16 Coors, 4th Period, Transportation, 1987
Box 70 Folder 17 Coors, 4th Period, Vendor Listing, 1987
Box 70 Folder 18 Coors, 4th Quarter, Banking and Finance, 1987
Box 70 Folder 19 Coors, 4th Quarter, Coalition Meeting, 1989 (1)
Box 70 Folder 20 Coors, 4th Quarter, Coalition Meeting, 1989 (2)
Box 70 Folder 21 Coors, 4th Quarter, Coalition Meeting, Denver, 1989
Box 70 Folder 22 Coors, 4th Quarter, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 70 Folder 23 Coors, 4th Quarter, Corporate Contributions, 1988
Box 70 Folder 24 Coors, 4th Quarter, Covenant Report and Date, 1985
Box 70 Folder 25 Coors, 4th Quarter, Distributorship Development, 1987
Box 70 Folder 26 Coors, 4th Quarter, Distributorship Development, 1988
Box 70 Folder 27 Coors, 4th Quarter, Insurance, 1987
Box 70 Folder 28 Coors, 4th Quarter, Insurance, 1988
Box 70 Folder 29 Coors, 4th Quarter, Management and Employment, 1987
Box 70 Folder 30 Coors, 4th Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, March 1987
Box 71 Folder 1 Coors, 4th Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, February 1988
Box 71 Folder 2 Coors, 4th Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, January 1989
Box 71 Folder 3 Coors, 4th Quarter, Progress Report, The National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, January 1990
Box 71 Folder 4 Coors, 4th Quarter, Purchasing, 1987
Box 71 Folder 5 Coors, 4th Quarter, Purchasing, 1988
Box 71 Folder 6 Coors, 4th Quarter, Year End, Management and Employment, 1988
Box 71 Folder 7 Coors, 5th Period, Banking and Finance, 1987
Box 71 Folder 8 Coors, 5th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 71 Folder 9 Coors, 5th Period, Insurance, 1987
Box 71 Folder 10 Coors, 5th Period, Transportation, 1987
Box 71 Folder 11 Coors, 5th Period, Vendor Listing, 1987
Box 71 Folder 12 Coors, 6th Period, Banking and Finance, 1987
Box 71 Folder 13 Coors, 6th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 71 Folder 14 Coors, 6th Period, Insurance, 1987
Box 71 Folder 15 Coors, 6th Period, Transportation, 1987
Box 71 Folder 16 Coors, 6th Period, Vendor Listing, 1987
Box 71 Folder 17 Coors, 7th Period, Banking and Finance, 1987
Box 71 Folder 18 Coors, 7th Period, Banking and Finance, 1988
Box 71 Folder 19 Coors, 7th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 71 Folder 20 Coors, 7th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 71 Folder 21 Coors 7th Period, Insurance, 1987
Box 71 Folder 22 Coors, 7th Period, Transportation, 1987
Box 71 Folder 23 Coors, 7th Period, Transportation, 1988
Box 71 Folder 24 Coors, 7th Period, Vendor Detail Listing, 1987
Box 71 Folder 25 Coors, 8th Period, Banking and Finance, 1987
Box 71 Folder 26 Coors, 8th Period, Banking and Finance, 1988
Box 71 Folder 27 Coors, 8th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 71 Folder 28 Coors, 8th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 71 Folder 29 Coors, 8th Period, Transportation, 1987
Box 71 Folder 30 Coors, 8th Period, Transportation, 1988
Box 71 Folder 31 Coors, 8th Period, Vendor Detail Listing, 1987
Box 71 Folder 32 Coors, 9th Period, Banking/Finance, 1987
Box 71 Folder 33 Coors, 9th Period, Banking/Finance, 1988
Box 72 Folder 1 Coors, 9th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 72 Folder 2 Coors, 9th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 72 Folder 3 Coors, 9th Period, Transportation, 1987
Box 72 Folder 4 Coors, 9th Period, Transportation, 1988
Box 72 Folder 5 Coors, 9th Period, Vendor Listing, 1987
Box 72 Folder 6 Coors, 10th Period, Banking and Finance, 1987
Box 72 Folder 7 Coors, 10th Period, Banking and Finance, 1988
Box 72 Folder 8 Coors, 10th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 72 Folder 9 Coors, 10th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 72 Folder 10 Coors, 10th Period, Transportation, 1987
Box 72 Folder 11 Coors, 10th Period, Transportation, 1988
Box 72 Folder 12 Coors, 10th Period, Vendor Listing, 1987
Box 72 Folder 13 Coors, 11th Period, Banking, 1987
Box 72 Folder 14 Coors, 11th Period, Banking and Finance, 1988
Box 72 Folder 15 Coors, 11th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 72 Folder 16 Coors, 11th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 72 Folder 17 Coors, 11th Period, Transportation, 1987
Box 72 Folder 18 Coors, 11th Period, Transportation, 1988
Box 72 Folder 19 Coors, 11th Period, Vendor Listing, 1987
Box 72 Folder 20 Coors, 12th Period, Banking, 1987
Box 72 Folder 21 Coors, 12th Period, Banking and Finance, 1988
Box 72 Folder 22 Coors, 12th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 72 Folder 23 Coors, 12th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 72 Folder 24 Coors, 12th Period, Transportation, 1987
Box 72 Folder 25 Coors, 12th Period, Transportation, 1988
Box 72 Folder 26 Coors, 12th Period, Vendor Listing, 1987
Box 72 Folder 27 Coors, 13th Period, Banking, 1988
Box 72 Folder 28 Coors, 13th Period, Banking and Finance, 1988
Box 72 Folder 29 Coors, 13th Period, Corporate Brand Advertising, Marketing and Public Relations, 1987
Box 72 Folder 30 Coors, 13th Period, Corporate and Brand Advertising, Marketing and Public Relations, 1988
Box 72 Folder 31 Coors, 13th Period, Transportation, 1988
Box 72 Folder 32 Coors, 13th Period, Vendor Listing, 1987
Box 72 Folder 33 Coors, 13th Period, Vendor Lists, 1989-1990
Box 73 Folder 1 Coors, ACC Purchases by Commodity, 1983
Box 73 Folder 2 Coors, ACCo Trigger Figure Estimate, n.d.
Box 73 Folder 3 Coors, Account Payable, 1987 (1)
Box 73 Folder 4 Coors, Account Payable, 1987 (2)
Box 73 Folder 5 Coors, Account Payable, 1987 (3)
Box 73 Folder 6 Coors, Account Payable, 1989
Box 73 Folder 7 Coors, Adolph Coors Co. and Black Coalition Impact Study Meeting, Miami, 1988 (1)
Box 73 Folder 8 Coors, Adolph Coors Co. and Black Coalition Impact Study Meeting, Miami, 1988 (2)
Box 73 Folder 9 Coors, Advertising, Marketing and Public Relations, 1984-1985
Box 73 Folder 10 Coors, American Bar Association, Minority Counsel Program, 1988, n.d.
Box 73 Folder 11 Coors, Annual Report, 1983
Box 73 Folder 12 Coors, Annual Report, 1987
Box 73 Folder 13 Coors, Areas of Opportunity and Contract Person, 1987
Box 73 Folder 14 Coors, Auditing Confirmation, 1986-1987
Box 73 Folder 15 Coors, Black Coalition Membership List, 1988-1990
Box 73 Folder 16 Coors, Black Coalition Minutes, 1988-1989
Box 73 Folder 17 Coors, Black Covenant and Hispanic Trade Agreement Seminar Handout, c. 1984-1989
Box 73 Folder 18 Coors, Black and Hispanic YTD Spending, Purchasing and Transportation, 1988
Box 73 Folder 19 Coors, Black Manufacturers, 1987
Box 73 Folder 20 Coors, Black Population in the United States, March 1988
Box 74 Folder 1 Coors, Black Vendors, 1-6 Periods, 1989 (1)
Box 74 Folder 2 Coors, Black Vendors, 1-6 Periods, 1989 (2)
Box 74 Folder 3 Coors, Black Vendors, 1-6 Periods, 1989 (3)
Box 74 Folder 4 Coors, Black Vendors, 1-6 Periods, 1989 (4)
Box 74 Folder 5 Coors, Black Vendors, 1-6 Periods, 1989 (5)
Box 74 Folder 6 Coors, Black Vendors, 7-10 Periods, 1989 (1)
Box 74 Folder 7 Coors, Black Vendors, 7-10 Periods, 1989 (2)
Box 74 Folder 8 Coors, Black Vendors, 7-10 Periods, 1989 (3)
Box 75 Folder 1 Coors, Black Vendors, 7-10 Periods, 1989 (4)
Box 75 Folder 2 Coors, Black Vendors, 7-10 Periods, 1989 (5)
Box 75 Folder 3 Coors, Black Vendors, 11-13 Periods, 1989 (1)
Box 75 Folder 4 Coors, Black Vendors, 11-13 Periods, 1989 (2)
Box 75 Folder 5 Coors, Black Vendor Spending, 1987-1989 (1)
Box 75 Folder 6 Coors, Black Vendor Spending, 1987-1989 (2)
Box 75 Folder 7 Coors, Black Vendor Spending, 1987-1989 (3)
Box 75 Folder 8 Coors, Black Vendor Spending, 1987-1989 (4)
Box 75 Folder 9 Coors, Black Vendor Spending Report, 1-6 Periods, 1988 (1)
Box 76 Folder 1 Coors, Black Vendor Spending Report, 1-6 Periods, 1988 (2)
Box 76 Folder 2 Coors, Black Vendor Spending Report, 1-6 Periods, 1988 (3)
Box 76 Folder 3 Coors, Black Vendor Spending Report, 7-13 Periods, 1988 (1)
Box 76 Folder 4 Coors, Black Vendor Spending Report, 7-13 Periods, 1988 (2)
Box 76 Folder 5 Coors, Black Vendor Spending Report, 7-13 Periods, 1988 (3)
Box 76 Folder 6 Coors, Business Resource Guide for Multicultural Women Entrepreneurs and Resource Companies, 1985
Box 76 Folder 7 Coors, CDNY Black Distributors, 1987
Box 76 Folder 8 Coors, Coalition, 1990
Box 76 Folder 9 Coors, Coalition Follow-Up, 1989
Box 77 Folder 1 Coors, Coalition Impact Statement, 1984-1988
Box 77 Folder 2 Coors, Community Relations Media Plan, Newspapers, 1989 (1)
Box 77 Folder 3 Coors, Community Relations Media Plan, Newspapers, 1989 (2)
Box 77 Folder 4 Coors, Company Meetings, 1988-1989
Box 77 Folder 5 Coors, Computer Printouts, 1987
Box 77 Folder 6 Coors, Consultants, 1984-1985
Box 77 Folder 7 Coors, CBC’s Black Ad Hoc Committee Minutes, 1989
Box 77 Folder 8 Coors, Corporate Contributions, 1987
Box 77 Folder 9 Coors, Corporate Image Study: The Black Report, 1988
Box 77 Folder 10 Coors, Correspondence, 1984-1986
Box 77 Folder 11 Coors, Correspondence, 1987
Box 77 Folder 12 Coors, Correspondence, 1988
Box 77 Folder 13 Coors, Correspondence, 1989
Box 77 Folder 14 Coors, Correspondence, 1989, n.d.
Box 78 Folder 1 Coors, Correspondence, Black Coalition, 1987-1990 (1)
Box 78 Folder 2 Coors, Correspondence, Black Coalition, 1987-1990 (2)
Box 78 Folder 3 Coors, Covenant Impact Study, Vendor Questionnaires and Results, 1984-1987
Box 78 Folder 4 Coors, Distributors, 1984 (1)
Box 78 Folder 5 Coors, Distributors, 1984 (20
Box 78 Folder 6 Coors, Evention Incorporated, 1989
Box 78 Folder 7 Coors, Eventions Incorporated, Ivan Burwell, Eddie Murphy and Moses Brewer, 1989 [Photograph]
Box 78 Folder 8 Coors, Eventions Incorporated, Moses Brewer, Al B. Sure and Ivan Burwell, 1989 [Photograph]
Box 78 Folder 9 Coors, Eventions Incorporated, J. Bruce Llewellyn, 1989 [Photograph]
Box 78 Folder 10 Coors, Eventions Incorporated, Ivan Burwell, Debbie Allen and Moses Brewer, 1989 [Photograph]
Box 78 Folder 11 Coors, Five Year Impact Meeting Presentation Strategy, 1989
Box 78 Folder 12 Coors, Freeman Trucking Co., c. 1980s
Box 78 Folder 13 Coors, Guide to Black Organizations, 1989-1991
Box 78 Folder 14 Coors, Hispanic Covenant and Trade Agreement, 1984
Box 78 Folder 15 Coors, The Hispanic Market, 1978-1983
Box 78 Folder 16 Coors, Hispanic Market, Advertisements, n.d.
Box 78 Folder 17 Coors, Hispanic Vendors, 1-10 Periods, 1989 (1)
Box 79 Folder 1 Coors, Hispanic Vendors, 1-10 Periods, 1989 (2)
Box 79 Folder 2 Coors, Hispanic Vendors, 1-10 Periods, 1989 (3)
Box 79 Folder 3 Coors, Hispanic Vendors, 1-10 Periods, 1989 (4)
Box 79 Folder 4 Coors, Hispanic Vendors, 11-13 Periods, 1989 (1)
Box 79 Folder 5 Coors, Hispanic Vendors, 11-13 Periods, 1989 (2)
Box 79 Folder 6 Coors, Hispanic Vendor Spending, 1987-1989 (1)
Box 79 Folder 7 Coors, Hispanic Vendor Spending, 1987-1989 (2)
Box 79 Folder 8 Coors, Hispanic Vendor Spending, 1987-1989 (3)
Box 80 Folder 1 Coors, Hispanic Vendor Spending, 1987-1989 (4)
Box 80 Folder 2 Coors, Hispanic Vendor Spending, 1987-1989 (5)
Box 80 Folder 3 Coors, Hispanic (et al) Vendor Spending Report, 1-6 Periods, 1988 (1)
Box 80 Folder 4 Coors, Hispanic (et al) Vendor Spending Report, 1-6 Periods, 1988 (2)
Box 80 Folder 5 Coors, Hispanic (et al) Vendor Spending Report, 1-6 Periods, 1988 (3)
Box 80 Folder 6 Coors, Hispanic (et al) Vendor Spending Report, 1-6 Periods, 1988 (4)
Box 80 Folder 7 Coors, Hispanic (et al) Vendor Spending Report, 7-13 Periods, 1988 (1)
Box 80 Folder 8 Coors, Hispanic (et al) Vendor Spending Report, 7-13 Periods, 1988 (2)
Box 80 Folder 9 Coors, Hispanic (et al) Vendor Spending Report, 7-13 Periods, 1988 (3)
Box 80 Folder 10 Coors, Impact Material, 1987-1990 (1)
Box 81 Folder 1 Coors, Impact Material, 1987-1990 (2)
Box 81 Folder 2 Coors, Inquiries, 1988-1989
Box 81 Folder 3 Coors, Insurance, 1984
Box 81 Folder 4 Coors, Manufacturers, 1981-1984
Box 81 Folder 5 Coors, Matchmaking I, 1985, n.d.
Box 81 Folder 6 Coors, Matchmaking II, 1985, n.d.
Box 81 Folder 7 Coors, Matchmaking Correspondence, 1978-1984
Box 81 Folder 8 Coors, Matchmaking Correspondence, 1985
Box 81 Folder 9 Coors, Material for Coalition Meeting Year Ending 1986 (Meeting scheduled: April 21, 1987), 1987
Box 81 Folder 10 Coors, Miller Brewing Company, Minority Programs, c. 1988-1990
Box 81 Folder 11 Coors, Minority Spending Data, 1989-1990 (1)
Box 81 Folder 12 Coors, Minority Spending Data, 1989-1990 (2)
Box 81 Folder 13 Coors, Minority Spending Data, 1989-1990 (3)
Box 81 Folder 14 Coors, Minority Spending Data, 1989-1990 (4)
Box 81 Folder 15 Coors, Minority Supplier Directory, 1984
Box 82 Folder 1 Coors, Minority Vendor Reports, 1-13 Periods, 1987 (1)
Box 82 Folder 2 Coors, Minority Vendor Reports, 1-13 Periods, 1987 (2)
Box 82 Folder 3 Coors, Minority Vendor Reports, 1-13 Periods, 1987 (3)
Box 82 Folder 4 Coors, Minority and Women Business Development Program, 1987
Box 82 Folder 5 Coors, MIP database, 1986
Box 82 Folder 6 Coors, Model for Corporate America, Minority and Women Supplier Development, 1987-1988
Box 82 Folder 7 Coors, Monthly Highlights of the Black Covenant, 1987-1989
Box 82 Folder 8 Coors, NAACP Economic Development Program, 1990
Box 82 Folder 9 Coors, National Black Economic Development Coalition Meeting, Discussion Agenda, 1989
Box 82 Folder 10 Coors, National Black Economic Development Coalition, Meeting Minutes, 1989
Box 82 Folder 11 Coors, National Community Relations Corporate Image, 1988
Box 82 Folder 12 Coors, National Directory of Minority and Women-Owned Business Firms, 1985
Box 82 Folder 13 Coors, National Incentive Covenant Between Coors and a National Minority Economic Development Coalition, May 1984
Box 82 Folder 14 Coors, National Incentive Covenant Between Coors and the National Black Economic Development Coalition, Continuing Commitment Statement, c. 1980s
Box 82 Folder 15 Coors, National Incentive Covenant, General, 1980
Box 82 Folder 16 Coors, National Incentive Covenant, General, 1982
Box 82 Folder 17 Coors, National Incentive Covenant, General, 1983
Box 82 Folder 18 Coors, National Incentive Covenant, General, 1984 (1)
Box 82 Folder 19 Coors, National Incentive Covenant, General, 1984 (2)
Box 83 Folder 1 Coors, National Incentive Covenant, General, 1984 (3)
Box 83 Folder 2 Coors, National Incentive Covenant, General, 1985 (1)
Box 83 Folder 3 Coors, National Incentive Covenant, General, 1985 (2)
Box 83 Folder 4 Coors, National Incentive Covenant, General, 1987
Box 83 Folder 5 Coors, National Incentive Covenant, General, 1988
Box 83 Folder 6 Coors, National Incentive Covenant, General, 1989 (1)
Box 83 Folder 7 Coors, National Incentive Covenant, General, 1989 (2)
Box 83 Folder 8 Coors, National Incentive Covenant, General, n.d. (1)
Box 83 Folder 9 Coors, National Incentive Covenant, General, n.d. (2)
Box 83 Folder 10 Coors, National Incentive Covenant, General, n.d. (3)
Box 83 Folder 11 Coors, National Incentive Covenant, General, n.d. (4)
Box 83 Folder 12 Coors, a National Minority Economic Business Development Initiative, 1985
Box 83 Folder 13 Coors, Navajo Nation, 1985
Box 83 Folder 14 Coors, Negotiations, Washington Meeting, 1989
Box 83 Folder 15 Coors, Negotiation Session, 1984
Box 83 Folder 16 Coors, New Auditing Procedures, 1987
Box 84 Folder 1 Coors, New Horizon Magazine, 1987-1990
Box 84 Folder 2 Coors, Newspaper Articles, 1988-1989
Box 84 Folder 3 Coors, One-Day Financial Workshop with Black Banks and Adolph Coors Co., 1988
Box 84 Folder 4 Coors, Operation PUSH-Anheuser Busch Dispute, 1983-1989
Box 84 Folder 5 Coors, Operation PUSH, Coors Covenant with Black Community, 1985
Box 84 Folder 6 Coors, Promotional Materials, 1984
Box 84 Folder 7 Coors, Public Relations Materials, c. 1984
Box 84 Folder 8 Coors, Purchasing and Material Management and Minority Business Development, 1987
Box 84 Folder 9 Coors, Questionnaires, Drafts, n.d.
Box 84 Folder 10 Coors, Report, Five Year Impact Report, The National Incentive Covenant Between Coors and a National Black Economic Development Coalition, August 1990
Box 84 Folder 11 Coors, Report, Five Year Impact Report, The National Incentive Covenant Between Coors and a National Black Economic Development Coalition, Meeting Minutes, August 1990
Box 84 Folder 12 Coors, Report, Four Year Impact Report, The National Incentive Covenant Between Coors and a National Black Economic Development Coalition, October 1988
Box 84 Folder 13 Coors, Report, A National Incentive Covenant Between Adolph Coors Co. and NAACP, PUSH, The Denver Black Community, NNPA, CPSOA and AME Church, September 1984
Box 84 Folder 14 Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, May 1985
Box 84 Folder 15 Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and the National Black Economic Development Coalition, September 1985
Box 85 Folder 1 Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, January 1986
Box 85 Folder 2 Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, February 1986
Box 85 Folder 3 Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, June 1986
Box 85 Folder 4 Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, September 1986
Box 85 Folder 5 Coors, Report, A Quarterly Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, December 1986
Box 85 Folder 6 Coors, Report, Report on the Agreement Between Adolph Coors Co. and the Hispanic Association on Corporate Responsibility, Annual Report, 1988
Box 85 Folder 7 Coors, Report, A Report on Monitoring of the Agreement Between the Adolph Coors Co. and a Coalition of Hispanic Organizations (1st Quarter), 1985
Box 85 Folder 8 Coors, Report, A Report on Monitoring of the Agreement Between the Adolph Coors Co. and a Coalition of Hispanic Organizations (2nd Quarter), 1985
Box 85 Folder 9 Coors, Report, A Report on Monitoring of the Agreement Between the Adolph Coors Co. and a Coalition of Hispanic Organizations (3rd Quarter), 1985
Box 85 Folder 10 Coors, Report, An Up-to-Date Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, February 1985 (1)
Box 85 Folder 11 Coors, Report, An Up-to-Date Progress Report on the National Incentive Covenant Between Adolph Coors Co. and a National Black Economic Development Coalition, February 1985 (2)
Box 85 Folder 12 Coors, Rice Specifications, 1985
Box 86 Folder 1 Coors, Seminar, Minnesota, 1985
Box 86 Folder 2 Coors, Shenandoah Project Purchasing, 1987
Box 86 Folder 3 Coors, SIC Coding, 1988 (1)
Box 86 Folder 4 Coors, SIC Coding, 1988 (2)
Box 86 Folder 5 Coors, Statement by Peter Coors at the DAC Press Conference, 1984
Box 86 Folder 6 Coors, Survey of Minority-Owned Business Enterprises, Black, 1987
Box 86 Folder 7 Coors, Top 25 Vendors, 1987
Box 86 Folder 8 Coors, Transportation, 1984-1985
Box 86 Folder 9 Coors, Vendor Development, 1984
Box 86 Folder 10 Coors, Vendor List, 1984
Box 86 Folder 11 Coors, Vendor List, Correspondence, 1984
Box 86 Folder 12 Coors, VPI Corporate Brochure Responses, 1985-1986
Box 86 Folder 13 Coors, Wisconsin Minority-Owned Business Directory, 1990
Box 86 Folder 14 Coors, Wisconsin Minority-Owned Business Directory, 1991
Series 4: Subject Files, 1968-1990
Box 87 Folder 1 Subject File (SF), Adopt-A-School, 1982-1983, n.d. (1)
Box 87 Folder 2 SF, Adopt-A-School, 1982-1983, n.d. (2)
Box 87 Folder 3 SF, Adopt-A-School, Felix Burrows and unknown man, 1982-1983 [Photograph]
Box 87 Folder 4 SF, Adopt-A-School, Groups of Students, 1982-1983 [Photograph]
Box 87 Folder 5 SF, Adopt-A-School, Felix Burrows in front of a classroom of students, 1982-1983 [Photograph]
Box 87 Folder 6 SF, AFAM Domestic Marketing Plan, c. 1970s
Box 87 Folder 7 SF, Allied Cosmetologists’ Inc. of IL Trade Show, 1980
Box 87 Folder 8 SF, American Marketing Association, 1984-1985
Box 87 Folder 9 SF, Black Awareness and Black Manufacturers, 1975-1979
Box 87 Folder 10 SF, Black Beauty Market, 1973-1982, n.d. (1)
Box 87 Folder 11 SF, Black Beauty Market, 1973-1982, n.d. (2)
Box 87 Folder 12 SF, Black Beauty Market, 1973-1982, n.d. (3)
Box 87 Folder 13 SF, Black Consumer Market, Marketing to Blacks, 1973-1983, n.d. (1)
Box 87 Folder 14 SF, Black Consumer Market, Marketing to Blacks, 1973-1983, n.d. (2)
Box 87 Folder 15 SF, Black Consumer Market, Marketing to Blacks, 1973-1983, n.d. (3)
Box 87 Folder 16 SF, Black Consumer Market, Marketing to Blacks, 1973-1983, n.d. (4)
Box 87 Folder 17 SF, Black Consumer Market, Marketing to Blacks, 1973-1983, n.d. (5)
Box 87 Folder 18 SF, Black and Hispanic Field Service Industry, 1981-1982
Box 87 Folder 19 SF, Black and Hispanic Media Lists, n.d.
Box 88 Folder 1 SF, Blackbook’s National Business and Professional Awards Banquet, 1990
Box 88 Folder 2 SF, Black Images in Advertising, 1980-1984, n.d.
Box 88 Folder 3 SF, Black Physicians Survey, 1974
Box 88 Folder 4 SF, Black Population and Consumers, 1970s-1980s
Box 88 Folder 5 SF, Black Radio Ratings Service, 1979-1981
Box 88 Folder 6 SF, Blue Seas (The Nation of Islam), 1983
Box 88 Folder 7 SF, Business and Finance, 1973-1981
Box 88 Folder 8 SF, Census of Retail Trade, 1977
Box 88 Folder 9 SF, Chemical New Product Directory, 1977-1978
Box 88 Folder 10 SF, Chicago American Marketing Association, 1981
Box 88 Folder 11 SF, Chicago Boys Club, Logan Square Unit, 1982-1983, n.d.
Box 88 Folder 12 SF, Chicago, City of Chicago Contract Information, 1982-1984
Box 88 Folder 13 SF, Chicago, City of Chicago Economic Development, n.d. (1)
Box 88 Folder 14 SF, Chicago, City of Chicago Economic Development, n.d. (2)
Box 88 Folder 15 SF, Chicago, Concerned Citizens of Little Village Organization, 1983-1984
Box 88 Folder 16 SF, Chicago, Department of Management Development and Long Range Planning, c. 1980s (?)
Box 88 Folder 17 SF, Chicago, Foreman High School, 1980-1982, n.d.
Box 88 Folder 18 SF, Chicago, Harold Washington for Mayor, 1982-1983
Box 88 Folder 19 SF, Chicago, Homeowners Association of Palmer Square, 1980-1982, n.d.
Box 88 Folder 20 SF, Chicago, ITT Research Institute, 1982
Box 89 Folder 1 SF, Chicago, Labor Day Picnic, 1978
Box 89 Folder 2 SF, Chicago, Logan Square, 1982
Box 89 Folder 3 SF, Chicago, Logan Square Community Art Gallery, 1980
Box 89 Folder 4 SF, Chicago, Logan Square Lion Club, 1979-1981
Box 89 Folder 5 SF, Chicago, Logan Square Summer Celebration, 1979-1982
Box 89 Folder 6 SF, Chicago, M.R.A. Research Services for Hispanics and Blacks, n.d.
Box 89 Folder 7 SF, Chicago, Palmer Square Arts Fair, 1979-1980
Box 89 Folder 8 SF, Chicago, Rick Packard and Energy Management Corporation, 1981
Box 89 Folder 9 SF, Chicago, Tom Lindley, 1983
Box 89 Folder 10 SF, Chicago, United Way, 1981
Box 89 Folder 11 SF, Community Services Administration, 1977-1978, n.d.
Box 89 Folder 12 SF, The Conference Board, 1971
Box 89 Folder 13 SF, The Conference Board, 1973
Box 89 Folder 14 SF, The Conference Board, 1974-1981
Box 89 Folder 15 SF, The Conference Board, Evaluating New Product Proposals, 1973
Box 89 Folder 16 SF, Copy Testing, 1979
Box 89 Folder 17 SF, Corporate Files, Atlanta Beauty Classic, Address by George Johnson, 1979
Box 89 Folder 18 SF, Corporate Files, Chicago Chapter, Public Relations Society of America, 1980
Box 89 Folder 19 SF, Corporate Files, Federal Express, 1988, n.d.
Box 89 Folder 21 SF, Corporate Files, Field Development, 1983
Box 89 Folder 22 SF, Corporate Files, Garage Door Opener Study, 1979
Box 89 Folder 23 SF, Corporate Files, George Johnson Testimonial Dinner, March 30, 1979
Box 90 Folder 1 SF, Corporate Files, HMO, 1978-1980
Box 90 Folder 2 SF, Corporate Files, HMO, Dr. Caldwell, n.d.
Box 90 Folder 3 SF, Corporate Files, Image Advertising, n.d.
Box 90 Folder 4 SF, Corporate Files, Kraft Foods, Marketing Efforts, 1977
Box 90 Folder 5 SF, Corporate Files, McDonald’s 1975-1977
Box 90 Folder 6 SF, Corporate Files, Mile Square Health Center, International Year of the Child, 1977
Box 90 Folder 7 SF, Corporate Files, Morgan Communications, 1982
Box 90 Folder 8 SF, Corporate Files, National Opinion Research Center (NORC), ViewPoint Joint Study, 1983
Box 90 Folder 9 SF, Corporate Files, Pepsi-Cola, 1985-1987, n.d.
Box 90 Folder 10 SF, Cosmetic Chemist Seminar, 1979
Box 90 Folder 11 SF, Cosmetics Market, 1973-1983, n.d. (1)
Box 90 Folder 12 SF, Cosmetics Market, 1973-1983, n.d. (2)
Box 90 Folder 13 SF, Cosmetics Market, 1973-1983, n.d. (3)
Box 90 Folder 14 SF, Cosmetics Market, 1973-1983, n.d. (4)
Box 90 Folder 15 SF, The Council of American Survey Research Organizations, 1987
Box 90 Folder 16 SF, David Driskell, 1979
Box 90 Folder 17 SF, Delta Nu Alpha Transportation Fraternity, Seminar, 1985-1986
Box 91 Folder 1 SF, Demographics, 1980 Census Bureau Data, 1980-1981 (1)
Box 91 Folder 2 SF, Demographics, 1980 Census Bureau Data, 1980-1981 (2)
Box 91 Folder 3 SF, Demographics, 1980 Census Bureau Data, 1980-1981 (3)
Box 91 Folder 4 SF, Demographics, 1980 Census Bureau Data, 1980-1981 (4)
Box 91 Folder 5 SF, Demographics, 1980 Census Bureau Data, 1980-1981 (5)
Box 91 Folder 6 SF, Demographics, Cook County Census Tracts, 1980
Box 91 Folder 7 SF, Demographics, Chicago Black Population Statistics, c. 1980s
Box 91 Folder 8 SF, Demographics, Chicago Wards, 1982
Box 91 Folder 9 SF, Demographics, Black Population Demographics, c. 1970s-1980s
Box 91 Folder 10 SF, Demographics, Blacks and Hispanics, c. 1970s-1980s
Box 91 Folder 11 SF, Demographics, Black, White and Hispanic Car Owners, 1984
Box 91 Folder 12 SF, Demographics, Chicago Tribune Research Services, 1972-1978 (1)
Box 91 Folder 13 SF, Demographics, Chicago Tribune Research Services, 1972-1978 (2)
Box 91 Folder 14 SF, Demographics, Data Sources, Consumer Research Center, 1984
Box 92 Folder 1 SF, Demographics, General, 1970-1981 (1)
Box 92 Folder 2 SF, Demographics, General, 1970-1981 (2)
Box 92 Folder 3 SF, Demographics, General, 1970-1981 (3)
Box 92 Folder 4 SF, Demographics, General, 1970-1981 (4)
Box 92 Folder 5 SF, Demographics, Grant Information, 1978
Box 92 Folder 6 SF, Demographics, Hispanic Population, 1973-1981
Box 92 Folder 7 SF, Demographics, Hispanic Wards, Maps, 1980, n.d.
Box 92 Folder 8 SF, Demographics, Latino Institute, Monograph Series, 1980
Box 92 Folder 9 SF, Demographics, Latino Institute, Research Digest, 1980
Box 92 Folder 10 SF, Demographics, Latino Institute, Research Division, 1981
Box 93 Folder 1 SF, Demographics, Marketing, Marketing Research and Advertising, General, 1969-1986, n.d. (1)
Box 93 Folder 2 SF, Demographics, Marketing, Marketing Research and Advertising, General, 1969-1986, n.d. (1)
Box 93 Folder 3 SF, Demographics, Psychographics, 1968-1975, n.d.
Box 93 Folder 4 SF, Demographics, Psychographics, Food Planning Questionnaire, n.d.
Box 93 Folder 5 SF, Demographics, U.S. Department of Commerce, Bureau of Census, Publication Information, 1979-1981 (1)
Box 93 Folder 6 SF, Demographics, U.S. Department of Commerce, Bureau of Census, Publication Information, 1979-1981 (2)
Box 93 Folder 7 SF, Demographics, Voting Patterns, 1980
Box 93 Folder 8 SF, Demographics, Drinking Patterns, Study, 1982
Box 93 Folder 9 SF, Empak Ad and Coupon Merchandising Program, 1978-1984, n.d.
Box 93 Folder 10 SF, Focus Groups, 1977-1980, n.d.
Box 93 Folder 11 SF, General Focus Group Materials, n.d.
Box 93 Folder 12 SF, General Market Shopping Behavior, 1974-1979
Box 93 Folder 13 SF, Groceries, 1979-1983 (1)
Box 93 Folder 14 SF, Groceries, 1979-1983 (2)
Box 93 Folder 15 SF, Groceries, 1979-1983 (3)
Box 93 Folder 16 SF, Health Care Marketing, n.d.
Box 93 Folder 17 SF, Health Education, 1970-1976, n.d.
Box 94 Folder 1 SF, Health Studies, 1968-1971
Box 94 Folder 2 SF, Health Studies, 1972
Box 94 Folder 3 SF, Health Studies, 1973-1977
Box 94 Folder 4 SF, Hispanics In Chicago: A Political Analysis, 1982
Box 94 Folder 5 SF, Hispanic Consumer Behavior Seminar, 1984
Box 94 Folder 6 SF, Hispanics and Jobs, 1982, n.d.
Box 94 Folder 7 SF, Hispanic Key Influencers, n.d.
Box 94 Folder 8 SF, Hispanic Markets and Marketing to Hispanics, 1976-1985 (1)
Box 94 Folder 9 SF, Hispanic Markets and Marketing to Hispanics, 1976-1985 (2)
Box 94 Folder 10 SF, Hispanic Markets and Marketing to Hispanics, 1976-1985 (3)
Box 94 Folder 11 SF, Hispanic Markets and Marketing to Hispanics, 1976-1985 (4)
Box 94 Folder 12 SF, Hispanic Voters, 1981
Box 94 Folder 13 SF, Immigration and Bilingual Education, 1978-1983
Box 94 Folder 14 SF, Inner City Liquor Association, Seminar, 1980
Box 94 Folder 15 SF, Institute for the Study of Contemporary Problems, 1979-1981, n.d.
Box 94 Folder 16 SF, Internal Test Panels, n.d.
Box 94 Folder 17 SF, Issue Conference, 1984
Box 95 Folder 1 SF, Job Training Partnership Act, 1982 (1)
Box 95 Folder 2 SF, Job Training Partnership Act, 1982 (2)
Box 95 Folder 3 SF, Johnson Products Company (George E. Johnson), 1979
Box 95 Folder 4 SF, Joseph T. Plummer, Learning About Consumers as Real People: The Application of Psychographic Data, 1971
Box 95 Folder 5 SF, Kraftco Opportunity Markets Study, n.d.
Box 95 Folder 6 SF, La Fiesta de la Hispanidad, n.d.
Box 95 Folder 7 SF, Marketing Research Association, Regional Research Conference, 1986
Box 95 Folder 8 SF, Measuring Advertising Effectiveness, n.d.
Box 95 Folder 9 SF, The Memo System: Measuring Ethnic Marketing Opportunities, 1988
Box 95 Folder 10 SF, Mexican American Legal Defense and Educational Fund (MALDEF), 1980
Box 95 Folder 11 SF, NAACP, 1986
Box 95 Folder 12 SF, NAACP, 77th Annual Convention, Baltimore, 1986
Box 95 Folder 13 SF, NAACP, Black Business Opportunity Seminar (Atlanta), 1985
Box 95 Folder 14 SF, NAACP, Black Business Opportunity Seminar (Dallas), 1985
Box 95 Folder 15 SF, NAACP, Black Business Opportunity Seminar (Los Angeles), 1985
Box 95 Folder 16 SF, National Black Awareness Forum, 1979
Box 95 Folder 17 SF, National Business League, n.d.
Box 95 Folder 18 SF, National United Affiliated Beverage Association, 1981-1985
Box 95 Folder 19 SF, New Products, 1977
Box 95 Folder 20 SF, New Product Development, Research Materials, 1971-1974
Box 95 Folder 21 SF, Nutrition, 1982, n.d. (1)
Box 95 Folder 22 SF, Nutrition, 1982, n.d. (2)
Box 95 Folder 23 SF, Operation PUSH, Annual Convention, 1983
Box 95 Folder 24 SF, Operation PUSH, Beer and Liquor Manufacturers, Trade Agreements, 1982
Box 95 Folder 25 SF, Operation PUSH, Burger King, 1983
Box 95 Folder 26 SF, Operation PUSH International Trade Bureau, 1981-1983
Box 95 Folder 27 SF, Operation PUSH International Trade Bureau, Consulting Proposal, 1982
Box 95 Folder 28 SF, Operation PUSH International Trade Bureau, Meeting Minutes, 1982-1983
Box 95 Folder 29 SF, Operation PUSH, Heublein Trade Agreement, 1982
Box 95 Folder 30 SF, Outdoor Billboard Research, 1989
Box 95 Folder 31 SF, Philip Morris, Research Proposal from Kenneth Clark, 1982
Box 96 Folder 1 SF, The Political Action Conference of Illinois, 1980-1981, n.d.
Box 96 Folder 2 SF, Policy Statement on Hispanic-Americans in the Labor Market, n.d.
Box 96 Folder 3 SF, Products for the Elderly, n.d.
Box 96 Folder 4 SF, Product Usage and Shopping Behavior Among Blacks and Hispanics, 1973-1983, n.d.
Box 96 Folder 5 SF, Richard G. Henika, Simple and Effective System for Use with Response Surface Methodology, 1971
Box 96 Folder 6 SF, Richard M. Johnson (Market Facts, Inc.), 1969-1972 (1)
Box 96 Folder 7 SF, Richard M. Johnson (Market Facts, Inc.), 1969-1972 (2)
Box 96 Folder 8 SF, Robert E. Wilkes, (Mis) Conceptions Among Hispanic and Black Consumers, An Empirical Examination, 1984
Box 96 Folder 9 SF, Saf-T-Pik, 1978
Box 96 Folder 10 SF, SAMI, 1981
Box 96 Folder 11 SF, The Seven-Up Company/Operation PUSH, Annual Reports, 1983 (1)
Box 96 Folder 12 SF, The Seven-Up Company/Operation PUSH, Annual Reports, 1983 (2)
Box 96 Folder 13 SF, The Seven-Up Company/Operation PUSH, Background Material on PUH International Trade Bureau, 1982-1983
Box 96 Folder 14 SF, The Seven-Up Company/Operation PUSH, Chicago Metro Plan, 1983
Box 96 Folder 15 SF, The Seven-Up Company/Operation PUSH, Company Profile [Binder 3], 1983
Box 96 Folder 16 SF, The Seven-Up Company/Operation PUSH, Company Profile [Binder 4], 1983
Box 97 Folder 1 SF, The Seven-Up Company/Operation PUSH, Conference Reports [Binder 2], 1983
Box 97 Folder 2 The Seven-Up Company/Operation PUSH, Correspondence, Smith, Guy, 1983
Box 97 Folder 3 The Seven-Up Company/Operation PUSH, Current, 1983
Box 97 Folder 4 The Seven-Up Company/Operation PUSH, Data Compiled for PUSH, 1983 (1)
Box 97 Folder 5 The Seven-Up Company/Operation PUSH, Data Compiled for PUSH, 1983 (2)
Box 97 Folder 6 The Seven-Up Company/Operation PUSH, Development Information, 1981-1983 (1)
Box 97 Folder 7 The Seven-Up Company/Operation PUSH, Development Information, 1981-1983 (2)
Box 97 Folder 8 The Seven-Up Company/Operation PUSH, General, 1982-1983 (1)
Box 97 Folder 9 The Seven-Up Company/Operation PUSH, General, 1982-1983 (2)
Box 97 Folder 10 The Seven-Up Company/Operation PUSH, Progress Reports, 1983
Box 97 Folder 11 The Seven-Up Company/Operation PUSH, Proposals, 1982-1983
Box 97 Folder 12 The Seven-Up Company/Operation PUSH, Proposals and Conference Reports [Binder 1], 1983
Box 97 Folder 13 The Seven-Up Company/Operation PUSH, Reports, Media Coverage Dealing with Food Additives, 1983
Box 98 Folder 1 The Seven-Up Company/Operation PUSH, Reports, Media Coverage of 7UP “No Caffeine” Campaign Since March 2, 1982, 1982
Box 98 Folder 2 SF, Snack Market, New Product Ideas, 1980
Box 98 Folder 3 SF, Soft Drinks, 1980
Box 98 Folder 4 SF, Southwest Shippers Advisory Board, Fall Meeting (Corpus Christi, TX), 1986
Box 98 Folder 5 SF, Storm Opinion Center, n.d.
Box 98 Folder 6 SF, Storm Opinion Center, n.d. [Photograph]
Box 98 Folder 7 SF, Storm Opinion Center, n.d. [Photograph]
Box 98 Folder 8 SF, Storm Opinion Center, n.d. [Photograph]
Box 98 Folder 9 SF, Storm Opinion Center, n.d. [Photograph]
Box 98 Folder 10 SF, Storm Opinion Center, n.d. [Photograph]
Box 98 Folder 11 SF, Target Group Index, n.d.
Box 98 Folder 12 SF, United Charities, 1985
Box 98 Folder 13 SF, United Negro College Fund/Bethune-Cookman College, Donation in Memory of Martha Marie Berhel, 1980
Box 98 Folder 14 SF, Urban Transportation Center, University of Illinois at Chicago Circle, 1980
Box 98 Folder 15 SF, ViewPoint Art Exhibit, V. Elba Colon, 1982-1983
Box 98 Folder 16 SF, ViewPoint Art Gallery, n.d.
Box 98 Folder 17 SF, ViewPoint Direct Mail Promotional Strategy, 1982
Box 98 Folder 18 SF, ViewPoint Field Service Office, 1981
Box 98 Folder 19 SF, ViewPoint Marketing Seminar, 1984
Box 98 Folder 20 SF, ViewPoint Public Relations File, Print Articles, 1981
Box 98 Folder 21 SF, ViewPoint Testing Programs, 1968-1978, n.d.
Box 98 Folder 22 SF, The Wall Street Journal, Clippings, 1981
Box 98 Folder 23 SF, WBEE Radio AM 160, 1982
Box 98 Folder 24 SF, Woodall’s Subscriber Market Influence, 1978
Box 98 Folder 25 SF, Women, 1977-1978
Box 99 Folder 1 SF, Women, 1978-1990
Box 99 Folder 2 SF, Women, n.d.
Box 99 Folder 3 SF, Zayda Rojas (Vallejo International Services, Inc.), n.d.
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