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MARC Record

tagnumber taglabel tagindicator1 tagindicator2 tagdata
0 Leader 02515cam a22
1 Control # ocn212410402^
3 Control # Id OCoLC^
5 Date 20080320102124.0^
8 Fixed Data 080229s2008 nyu b 001 0 eng d^
19 Tag 19 ^a156816551^
20 ISBN ^a9780061353239^
20 ISBN ^a006135323X^
35 Local Ctrl # ^a(OCoLC)212410402^z(OCoLC)156816551^
40 Cat. Source ^aZAB^cZAB^dBTCTA^dBAKER^dYDXCP^dSNM^dNTD^dCGP^
49 Tag 49 ^aCGPP^
50 LC Call 4 ^aHB74.P8^bA75 2008^
100 ME:Pers Name 1 ^aAriely, Dan.^
245 Title 1 0 ^aPredictably irrational :^bthe hidden forces that shape our decisions /^cDan Ariely.^
250 Edition ^a1st ed.^
260 Imprint ^aNew York :^bHarper,^cc2008.^
300 Phys Descrpt ^axxii, 280 p. ;^c24 cm.^
504 Note:Bibliog ^aIncludes bibliographical references, appendix, and index.^
505 Note:Content 0 ^aHow an injury led me to irrationality and to the research described here -- The truth about relativity : why everything is relative, even when it shouldn't be -- The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- The cost of zero cost : why we often pay too much when we pay nothing -- The cost of social norms : why we are happy to do things, but not when we are paid to do them -- The influence of arousal : why hot is much hotter than we realize -- The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- The high price of ownership : why we overvalue what we have -- Keeping doors open : why options distract us from our main objective -- The effect of expectations : why the mind gets what it wants -- The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I : why we are dishonest, and what we can do about it -- The context of our character, part II : why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches?^
590 Local Note ^a03/20/2008^
650 Subj:Topical 0 ^aEconomics^xPsychological aspects.^
650 Subj:Topical 0 ^aConsumer behavior.^
650 Subj:Topical 0 ^aDecision making.^
898 Tag 898 ^aEnglish qEnglish^
898 Tag 898 ^aAdult qadult^
898 Tag 898 ^aBook qbook^
898 Tag 898 ^aNonfiction qnonfiction^
938 Tag 938 ^aBaker & Taylor^bBKTY^c25.95^d19.46^i006135323X^n0007325627^sactive^
938 Tag 938 ^aYBP Library Services^bYANK^n2711081^
938 Tag 938 ^aBaker and Taylor^bBTCP^nBK0007325627^
994 Tag 994 ^a02^bCGP^
998 Tag 998 4 ^aLDR63.1 20080401110731 OCLC ^bITS63.1 20081027153131 tt0 0735 ^bITS63.1 20080430154413 fof 0735 ^bLDR63.1 20080401110731 OCLC^