The why axis : hidden motives and the undiscovered economics of everyday life / Uri Gneezy and John A. List ; with a foreword by Steven D. Levitt.
Author: Gneezy, Uri.
Edition: First edition.
Publisher: New York : PublicAffairs, 
ISBN: 9781610393119 (hbk.)
Description: xi, 267 pages : illustrations ; 25 cm
Subject: Economics Psychological aspects.
Motivation (Psychology) Economic aspects.
Contents: Getting beyond assumptions -- How can you get people to do what you want? -- What can Craigslist, mazes, and a ball and bucket teach us about why women earn less than men? -- What can a matrilineal society teach us about women and competition? -- How can sad silver medalists and happy bronze medalists help us close the achievement gap? -- How can poor kids catch rich kids in just months? -- What seven words can end discrimination? -- Be careful what you choose, it may be used against you -- How can we save ourselves from ourselves? -- What really makes people give to charity? -- What can cleft palates and opt-out boxes teach us about people's reasons for giving to charity? --Why is today's business manager an endangered species? -- How to change the world ... or at least get a better deal.