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Small business marketing kit for dummies / by Barbara Findlay Schenck.

Other Titles: Small business marketing for dummies.

Author: Schenck, Barbara Findlay.

Edition: 3rd ed.

Publisher: Hoboken, N.J. : Wiley, c2012.

ISBN: 9781118311837 (pbk.)
1118311833 (pbk.)

Description: xviii, 364 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)

Series: For dummies

Subject: Advertising.
Marketing Management.
Small business marketing.
Advertising media planning.

Notes: Earlier editions entitled: Small business marketing for dummies.
"Learn to: develop the right marketing strategy; harness social media as a marketing tool; establish your position and brand"--Cover.
Includes index.

Contents: pt. 1. Getting your marketing bearings -- pt. 2. Laying the foundation for marketing success -- pt. 3. Marketing in a screen-connected world -- pt. 4. Getting the word out with ads, mailers, promotions, and publicity -- pt. 5. Winning and keeping customers -- pt. 6. The part of tens.

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