The power of habit : why we do what we do in life and in business / Charles Duhigg.
Author: Duhigg, Charles.
Publisher: New York : Random House, c2012.
ISBN: 9781400069286 (hbk. : acid-free paper)
1400069289 (hbk. : acid-free paper)
Description: xx, 371 p. : ill. ; 25 cm.
Habit Social aspects.
Contents: Prologue : the habit cure -- pt. 1. The habits of individuals. The habit loop : how habits work ; The craving brain : how to create new habits ; The golden rule of habit change : why transformation occurs -- pt. 2. The habits of successful organizations. Keystone habits, or the ballad of Paul O'Neill : which habits matter most ; Starbucks and the habit of success : when willpower becomes automatic ; The power of a crisis : how leaders create habits through accident and design ; How Target knows what you want before you do : when companies predict (and manipulate) habits -- pt. 3. The habits of society. Saddleback Church and the Montgomery Bus Boycott : how movements happen ; The neurology of free will : are we responsible for our habits?