Writing winning business proposals / by Richard C. Freed, Shervin Freed, Joe Romano.

Author: Freed, Richard C., 1946-

Edition: 3rd ed.

Publisher: New York : McGraw-Hill, c2011.

ISBN: 9780071742320 (alk. paper)
0071742328 (alk. paper)

Description: p. cm.

Subject: Proposal writing in business.
Business report writing.

Notes: Includes index.

Contents: Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes--determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary--the proposal development process.