Writing winning business proposals / Richard C. Freed, Joseph D. Romano, Shervin Freed.

Author: Freed, Richard C., 1946-

Edition: 3rd ed.

Publisher: New York : McGraw-Hill, c2011.

ISBN: 9780071742320 (alk. paper)
0071742328 (alk. paper)

Description: viii, 311 p. ; 24 cm.

Subject: Proposal writing in business.
Business report writing.

Notes: Includes index.

Contents: Proposal logics : Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Proposal psychologics : Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews : collaborating to improve your odds of winning -- Proposal preparation : Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process.