Social networking for business : choosing the right tools and resources to fit your needs / Rawn Shah.
Author: Shah, Rawn.
Edition: 1st ed.
Publisher: Indianapolis : Wharton School Pub., c2010.
ISBN: 9780132357791 (hardback : alk. paper)
0132357798 (hardback : alk. paper)
Description: p. cm.
Subject: Business enterprises Computer networks.
Computer software Development.
Notes: Includes index.
Contents: Social software on the ascent -- Sharing a social experience -- Leadership in social environments -- Social tasks : collaborating on ideas -- Social tasks : creating and managing information -- Social ecosystems & domains -- Building a social culture -- Engaging and encouraging members -- Community and social experience management -- Measuring social environments -- Social computing value.