Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar.
Author: Mullins, John W. (John Walker).
Publisher: Boston, Mass. : Harvard Business Press, c2009.
ISBN: 9781422126691 (hardcover : alk. paper)
1422126692 (hardcover : alk. paper)
Description: p. cm.
Subject: Business planning.
New business enterprises.
Entrepreneurship.
Contents: Ana-antilogs -- Dashboards -- Revenue model -- Gross margin model -- Operating model -- Working capital model -- Investment model -- Multidimensional models -- Getting started on discovering your plan B.