Here come the regulars : how to run a record label on a shoestring budget / Ian Anderson.
Author: Anderson, Ian, 1985-
Edition: 1st ed.
Publisher: New York : Faber and Faber, 2009.
ISBN: 9780865479814 (pbk. : alk. paper)
086547981X (pbk. : alk. paper)
Description: 161 p. : ill. ; 21 cm.
Subject: Sound recording industry Vocational guidance.
Sound recordings Marketing.
Contents: Getting started -- Your team of advisers -- Branding and beyond -- Finding artists -- Attorneys -- Record deals -- Copyright -- Mechanical rights -- How to approach people and not feel slimy -- Manufacturing -- Distribution -- Digital distribution -- How to open doors (without breaking them down) -- Booking -- Marketing plans -- Getting the word out -- Radio promotion -- The importance of blogs to an independent record label -- Merchandising deals -- Management -- Licensing to entertainment -- Saying no to friends -- Odds and ends.