Start & run your own record label : winning marketing strategies for today's music industry / Daylle Deanna Schwartz.
Author: Schwartz, Daylle Deanna.
Edition: 3rd ed., Fully updated and expanded ed.
Publisher: New York : Billboard Books, 2009.
Description: xvii, 334 p. : ill. ; 23 cm.
Subject: Sound recording industry Vocational guidance United States.
Popular music Vocational guidance United States.
Notes: Includes index.
Contents: Deciding to start a record label -- Setting up your record label -- Road warriors: sucessful indie labels -- Financing your business -- The nuts and bolts of keeping your label solvent -- Getting your legal affairs in order -- Copyright and publishing decisions -- Signing artists to your label -- Creating your product -- The manufacturing process -- How record distributors operate -- Creating a marketing plan -- Getting product into stores -- The international market -- Marketing and promoting outside the box -- Getting publicity for your product -- Getting radio play -- Getting retail and club promotion -- Joining the digital revolution -- Digital income streams -- Effective digital marketing -- Some advice from the pros.