The watercooler effect : a psychologist explores the extraordinary power of rumors / Nicholas DiFonzo.
Author: DiFonzo, Nicholas.
Publisher: New York : Avery, 2008.
Description: 291 p. ; 24 cm.
Contents: To rumor is human -- Swimming in rumors : the prevalence and power of hearsay -- It's clear that it's unclear : how rumors help us make sense of an uncertain world -- A family resemblance : gossip and urban legend, rumor's close cousins -- It's a small world around the watercooler : how, why, and where we spread rumors -- Believe it, or not : why we believe some rumors and not others -- Facts are stubborn things : taking stock of the word on the street -- Managing the rumor mill.