Sales & pitch letters for busy people : time-saving, money-making, ready-to-use letters for any prospect / George Sheldon.

Author: Sheldon, George.

Publisher: Franklin Lakes, NJ : Career Press, c2007.

ISBN: 9781564149527
1564149528

Description: 283 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

Subject: Sales letters Handbooks, manuals, etc.
Advertising copy Handbooks, manuals, etc.
Electronic mail messages Handbooks, manuals, etc.
Facsimile transmission Handbooks, manuals, etc.
Internet marketing Handbooks, manuals, etc.

Notes: Includes index.

Contents: What are sales and pitch letters? -- Basic parts of letters -- Formatting basics -- Rules you cannot break -- Improving your prose -- Making your letters better -- Direct selling letters -- Arranging appointments -- Follow up letters -- Sales letters to customers -- Pitch letters -- Special sales, pitch, and marketing documents -- E-mail, faxes, and other electronic delivery -- Using mail merge, contact managers, and other automated systems.